That you’re her means you want to make a difference by giving to the needy. Such a worthy cause requires a lot of funds. Unfortunately, the number of donors has been growing thin with the increasing number of causes. Efficient donation software can make a huge difference in how you collect donations and your impact. With the various choices in the market, it’d be best to check the features below to determine the most efficient one.
1. Customizable Donation Pages
For starters, an efficient nonprofit solution comes with the ability to create customizable donation pages. This feature is important because your potential donors interact with those pages first. Such a solution allows you to create pages that directly influence your conversion rates. For example, you can adjust the branding and layout to fit your needs. Additionally, you can edit the page’s content to align with your nonprofit’s mission. This ensures that your donors experience a consistent journey throughout the process.
2. Recurring Donation Option
Since donation isn’t a one-off activity, you should ensure the tool has a recurring donation option. This will enable you to build recurring donation options by allowing donors to give regularly. You can determine if the software has this option through the feature list or the product page. Usually, terms like recurring giving or subscription donation will be used. With this feature, donors will feel more involved in your organization’s work, which is a huge plus.
3. Social Fundraising
The tool should also have a peer-to-peer fundraising feature to expand your donor base. This will allow individuals to create their fundraising pages on your behalf. As a result, they can customize their story to resonate with their peers while aligning with your cause. This will enable them to reach new donors willing to give due to familiarity. You can easily manage multiple fundraisers and track the donations through an efficient nonprofit donation tool.
4. Connection With Other Tools
You want donation software to integrate with other tools for seamless operation. For that reason, you should ensure that the tool comes with or can connect with others used by your organization. It’d be best if it had an inbuilt customer relation management functionality. If not, it should be able to connect with third-party ones. This will enable you to easily manage donors because you will have all their information in one place. Through it, you can create profiles that help you segment them by giving history and much more.
5. Secure Payment Processing
The nonprofit solution should have secure payment processing options. This is crucial because risking your donors’ banking information can ruin your chances of achieving your mission. A reputable tool will comply with the Payment Card Industry Data Security Standard. The compliance ensures that your donors’ credit card and banking information is protected.
Making an impact through a worthy cause is commendable. However, you need funds to do so. With a thinning donor base, you should change how you raise the funds. Using nonprofit fundraising software is one of the ways to do so. Check the features detailed above to ensure you get an efficient tool.
