Altice USA, formerly known as Cablevision, is a leading broadband communications and video services provider in the United States. With a customer-centric approach, Altice USA serves over 4.9 million residential and business customers across 21 states. In order to address challenges with their project and portfolio management system, Altice USA sought to upgrade their solution to improve estimation, resource allocation, and overall project management.
Rego Consulting, a trusted partner specializing in project and portfolio management, was selected to assist with the implementation. By integrating an upgraded system that seamlessly worked with Altice USA’s existing infrastructure, Rego Consulting helped improve visibility, decision-making, and ultimately enhance the overall customer experience.
Key Takeaways:
- Altice USA, a prominent telecommunications company, underwent a marketing strategy upgrade in 2024.
- An upgraded project and portfolio management system addressed challenges with estimation, resource allocation, and project management.
- Rego Consulting assisted with the implementation, resulting in improved visibility and decision-making.
- The marketing strategy focuses on customer experience, expansion, and innovative marketing tactics.
- Altice USA plans for future growth by investing in key initiatives and leveraging digital marketing strategies.
The Challenge: Process and System Shortcomings
Altice USA faced significant challenges with their project and portfolio management (PPM) solution, resulting in system problems and resource management issues. The shortcomings of their current PPM system hindered their ability to estimate project timelines, allocate resources effectively, and manage projects efficiently.
This had a direct impact on the overall performance and productivity of Altice USA’s portfolio, which consisted of a substantial 860 active projects. The deficiencies in the existing system posed various obstacles for the company in terms of project planning, execution, and monitoring.
In light of these challenges, Altice USA recognized the pressing need to find a high-performing and comprehensive solution that could address their system problems and optimize resource management. They sought a PPM system that would seamlessly integrate with their existing software infrastructure and provide enhanced reporting capabilities to drive informed decision-making and streamline project operations.
To fully understand the scope of the issues and devise an effective solution, Altice USA conducted a thorough evaluation of their project and portfolio management processes, identifying areas for improvement and optimization. This evaluation served as the foundation for their search for an upgraded system that would meet their specific requirements and effectively address their system shortcomings.
Altice USA’s commitment to finding a reliable and efficient project and portfolio management solution showcases their dedication to continuous improvement and the pursuit of excellence in their operations.
The Solution: An Upgraded, High Performing Solution
Altice USA recognized the need for an improved project and portfolio management system to address their process and system shortcomings. They turned to Rego Consulting, a renowned expert in the field, to provide a comprehensive upgrade that would enhance their overall performance and user experience.
To begin the upgrade project, Rego Consulting first focused on optimizing Altice USA’s existing database. They cleansed inactive data to reduce clutter and streamline the system’s efficiency.
Next, the team installed CA Project & Portfolio Management (CA PPM) version 14.2. This cutting-edge software solution seamlessly integrates with Altice USA’s existing systems, ensuring a smooth transition without any disruption to ongoing operations.
As part of the upgrade, Rego Consulting migrated all of Altice USA’s project information and users to the new CA PPM system. This meticulous process ensured that no data was lost or compromised during the transfer.
To further enhance usability and functionality, Rego Consulting designed custom interfaces for Altice USA. These interfaces facilitated the adoption of a new module for demand tracking, allowing the company to better manage and allocate resources.
The upgraded project and portfolio management system brought significant improvements to Altice USA’s performance. Not only did it reduce database size, but it also increased memory and CPU capacity, resulting in faster and more efficient operations.
Overall, Altice USA experienced a tremendous improvement in their project and portfolio management capabilities. The combination of CA PPM 14.2’s powerful features and Rego Consulting’s expertise resulted in enhanced performance, improved decision-making, and a seamless user experience.
With the upgraded system in place, Altice USA is well-positioned to handle their growing portfolio of projects with ease and efficiency.
| Benefits of the Upgraded System | Improved Performance |
|---|---|
| Reduced database size | Increased memory and CPU capacity |
| Enhanced usability and functionality | Streamlined project and portfolio management |
| Seamless integration with existing systems | Improved decision-making and resource allocation |
The Benefits: Improved Visibility and Decision-Making
With the upgraded CA PPM system, Altice USA gained access to a range of functionalities that have significantly enhanced their visibility and decision-making capabilities. The integration of Oracle and Jaspersoft has enabled powerful reporting, providing valuable insights and metrics to drive informed business decisions.
One of the key advantages of the upgraded system is its resource management capabilities. Altice USA can now effectively allocate and manage resources to ensure optimal utilization and productivity. This has resulted in improved project timelines and overall operational efficiency.
The powerful reporting features of CA PPM have revolutionized Altice USA’s data analysis and reporting processes. They can now generate customizable reports, charts, and graphs that offer insightful visualizations of performance metrics, project statuses, and resource utilization. These reports enable stakeholders to quickly identify bottlenecks, track progress, and make data-driven decisions.
Altice USA has also resized their environment to optimize system performance. The improved system responsiveness has enhanced user experience, allowing teams to access and update project information more efficiently. This has greatly streamlined collaboration and communication among team members, further improving productivity and project outcomes.
The upgraded CA PPM system has empowered Altice USA to deliver innovative products and services to meet the evolving needs of their customers. The enhanced visibility and decision-making capabilities have enabled them to identify market opportunities, allocate resources strategically, and drive successful project execution.
Expansion of CA PPM Usage
Altice USA recognizes the value of the upgraded CA PPM system and has plans to expand its utilization beyond its current functionalities. They aim to incorporate corrective and preventive action modules, allowing them to proactively identify and address potential risks and issues. Additionally, Altice USA intends to implement mobile time sheets, enabling more efficient time tracking and resource allocation.
Furthermore, Altice USA plans to leverage the portfolio management capabilities of CA PPM to holistically manage their project portfolio. This will provide a comprehensive view of project statuses, priorities, and resource allocations, facilitating better portfolio-level decision-making and optimization.
Overall, the upgraded CA PPM system has had a transformative impact on Altice USA’s operations. The improved visibility, resource management, and powerful reporting capabilities have empowered the organization to make data-driven decisions and deliver outstanding results.
Altice USA Financial Results
Altice USA, a leading broadband communications and video services provider, has announced its financial results for the fourth quarter and full year ended December 31, 2023. Despite facing challenges, the company has managed to maintain a strong financial position.
Total revenue for the year was $9.24 billion, representing a 4.3% decrease compared to the previous year. This decline can be attributed to a decrease in residential revenue. However, Altice USA experienced growth in its business services revenue, which partially offset the overall decrease.
Adjusted EBITDA for the year was $3.61 billion, with a margin of 39.1%. Altice USA’s strong EBITDA performance reflects the company’s ability to effectively manage costs while providing quality services to its customers.
Despite the decrease in revenue, Altice USA remains committed to driving growth and delivering value to its shareholders. The company continues to invest in its network infrastructure and expand its service offerings to meet the evolving needs of its customers.
To further illustrate Altice USA’s financial performance, the table below provides a breakdown of the company’s revenue and adjusted EBITDA figures:
| Financial Results | Amount (in billions) |
|---|---|
| Total Revenue | $9.24 |
| Adjusted EBITDA | $3.61 |
| Margin | 39.1% |
Altice USA’s financial results reflect the company’s ability to navigate challenges in the market while maintaining a solid financial foundation. The company remains focused on delivering innovative products and services to its customers and driving future growth in the telecommunications industry.
Altice USA Customer Experience
Altice USA is committed to providing an exceptional customer experience through the delivery of reliable and innovative products and services. The company understands the importance of customer satisfaction and works diligently to meet and exceed customer expectations. With a focus on enhancing connectivity solutions, Altice USA aims to ensure that both residential and business customers have access to fast and reliable connectivity options.
Altice USA has made significant investments in fiber infrastructure to expand their network capabilities, resulting in improved internet speeds and more efficient data transmission. This investment not only benefits individual customers but also supports businesses in their digital operations, enabling them to thrive in today’s competitive landscape.
By expanding their mobile network, Altice USA has also enhanced the reliability of their wireless services, providing customers with seamless connectivity on the go. Whether it’s for work, entertainment, or staying connected with loved ones, Altice USA’s mobile network offers reliable and uninterrupted service.
Altice USA understands that a positive customer experience is built upon the foundation of reliable connectivity, and they are dedicated to continuously improving their offerings to ensure customer satisfaction. By delivering innovative products and services, Altice USA remains at the forefront of the telecommunications industry, providing customers with the tools they need to stay connected in today’s digital world.
Altice USA Social Media Marketing
Altice USA understands the significance of social media marketing in effectively reaching and engaging with its target audience. The company utilizes various social media platforms to establish connections with customers, provide real-time updates on products and services, and gather valuable feedback.
Through strategic social media marketing campaigns, Altice USA aims to create digital experiences that resonate with its audience. By leveraging the power of social media, the company can build a strong online presence and foster authentic connections with its customers.
Altice USA focuses on leveraging employee advocacy as a key aspect of its social media marketing strategy. By encouraging employees to actively engage with social media content and share their experiences, the company amplifies its social media presence and strengthens the bond with its audience.
With a customer-centric approach, Altice USA utilizes social media as a platform to listen to its customers’ needs, preferences, and concerns. By actively engaging with customers on social media, the company can gain valuable insights that influence decision-making and improve customer satisfaction.
The continuous emphasis on social media marketing and digital experiences highlights Altice USA’s commitment to adapting to the evolving landscape of communication and connectivity. By leveraging the power of social media, Altice USA intends to enhance customer engagement, foster brand loyalty, and drive business growth.
Altice USA Expansion and Future Growth
Altice USA is positioning itself for further expansion and future growth in the dynamic telecommunications industry. The company is committed to delivering innovative solutions and improving the digital experiences of its customers. Altice USA has outlined a comprehensive plan to achieve these goals by leveraging its strengths and investing in strategic initiatives.
Onboarding Field Personnel and Business Users
To support its expansion efforts, Altice USA plans to onboard field personnel and business users, ensuring that its workforce is equipped with the necessary skills and expertise to meet growing customer demands. By expanding its team, Altice USA can provide more personalized and efficient services, enhancing customer satisfaction and loyalty.
Extending the Use of CA PPM for Additional Functionalities
Altice USA’s implementation of the upgraded CA Project & Portfolio Management (CA PPM) system has already yielded significant benefits. As part of its expansion strategy, Altice USA aims to extend the use of CA PPM to include additional functionalities, such as corrective and preventive action, mobile time sheets, and portfolio management. This will enable the company to streamline processes, improve resource management, and drive better project outcomes.
Continued Investment in Key Growth Initiatives
Altice USA recognizes the importance of strategic investment in driving future growth. The company plans to allocate resources to key growth initiatives, such as expanding its fiber infrastructure and enhancing its mobile network. By investing in these areas, Altice USA can provide faster and more reliable connectivity options, meeting the evolving needs of its residential and business customers.
In summary, Altice USA is positioning itself for expansion and future growth in the telecommunications industry. By onboarding field personnel and business users, extending the capabilities of the CA PPM system, and investing in key growth initiatives, Altice USA is committed to delivering innovative solutions and improving the digital experiences of its customers.
| Growth Initiatives | Benefits |
|---|---|
| Onboarding field personnel and business users | Enhanced customer satisfaction and loyalty through personalized and efficient services |
| Extending the use of CA PPM for additional functionalities | Streamlined processes, improved resource management, and better project outcomes |
| Continued investment in key growth initiatives | Faster and more reliable connectivity options for residential and business customers |
Altice USA Marketing Tactics
Altice USA employs a range of marketing tactics to effectively promote its products and services in the highly competitive telecommunications industry.
Digital Marketing Strategies
To reach their target audience, Altice USA utilizes various digital marketing strategies:
- Social Media Advertising: Altice USA leverages popular social media platforms to engage with customers, promote their offerings, and create brand awareness. Through targeted ad campaigns, they effectively reach their desired audience and drive brand recognition.
- Content Marketing: Altice USA focuses on creating valuable and informative content that resonates with their target audience. By sharing relevant blog posts, articles, videos, and other forms of content, they establish themselves as a trusted source of information in the telecommunications industry.
- Search Engine Optimization (SEO): Altice USA prioritizes optimizing their website and online content to rank higher in search engine results. By implementing effective SEO strategies, they improve their online visibility and attract organic traffic.
Through these digital marketing tactics, Altice USA effectively engages with their target audience and enhances their online presence.
Cable Company Marketing
In addition to digital marketing, Altice USA leverages its cable company platform to advertise and promote its offerings.
Altice USA utilizes their cable network infrastructure, which reaches millions of households, to deliver targeted marketing messages directly to their customers. Through strategic ad placements and partnerships, they maximize visibility and engagement for their products and services.
With their extensive cable network reach, Altice USA is able to effectively target their desired audience and communicate their value proposition.
Marketing Tactics Overview
| Marketing Tactics | Description |
|---|---|
| Social Media Advertising | Utilizing popular social media platforms for targeted ad campaigns to promote products and increase brand awareness. |
| Content Marketing | Creating valuable and informative content to establish brand authority and engage with the target audience. |
| Search Engine Optimization (SEO) | Implementing strategies to rank higher in search results and drive organic traffic to the website. |
| Cable Company Marketing | Leveraging the cable network infrastructure to deliver targeted marketing messages to customers. |
Conclusion
Altice USA has strategically positioned itself in the telecommunications industry with its innovative marketing approaches. Their emphasis on delivering cutting-edge products and services, coupled with a strong commitment to customer experience, has propelled them to the forefront of the market. By implementing an upgraded project and portfolio management system, Altice USA has streamlined its operations and gained valuable insights for informed decision-making.
Furthermore, Altice USA’s effective marketing tactics, including social media marketing and cable company advertising, have extended their reach and connected them with a broader audience. These strategies have allowed Altice USA to effectively engage with customers, create brand loyalty, and drive business growth.
Looking ahead, Altice USA is well-positioned to continue its expansion and capitalize on future growth opportunities. With its customer-centric approach and dedication to delivering innovative solutions, Altice USA is poised to maintain its position as a leading telecommunications provider in the United States.
