Best Books on B2B Marketing: Top Reads for 2024

B2B marketing professionals are always on the lookout for new strategies and insights to stay ahead in the ever-evolving business landscape. That’s why we’ve compiled a list of the best books on B2B marketing for 2024 that are sure to provide valuable knowledge and inspiration. Whether you’re looking to master content distribution, boost your SEO skills, or enhance your persuasive abilities, these books cover a range of themes and offer actionable steps to help you achieve your marketing goals.

Key Takeaways:

  • Explore the 11 recommended B2B marketing books by industry experts, including Ross Simmonds, Laura Hanly, Dale Carnegie, Grant Cardone, Robert B. Cialdini, Martha Barletta, Bob Burg, David Ogilvy, David Schwartz, Sue A. Hershkowitz-Coore, Daniel H. Pink, Jeb Blount, Frank Bettger, and Jill Konrath.
  • Discover the diverse topics covered in these books, including content distribution, SEO, viral potential, content marketing, converting content, effective communication, women in marketing, power of giving, thinking big, sales writing, motivation, prospecting, sales success strategies, and influence techniques.
  • Learn from renowned authors such as Ross Simmonds, whose book “Create Once, Distribute Forever” covers Distribution 101, the art of remixing content, choose-your-own-adventure guide to distribution channels, and the Content Distribution Playbook.
  • Gain insights from Purna Virji’s “High-Impact Content Marketing” and Joe Pulizzi’s “Epic Content Marketing, Second Edition,” both highly acclaimed resources in the field.
  • Uncover the power of constant learning and the need for action to transform knowledge into results in B2B marketing.

Create Once, Distribute Forever by Ross Simmonds

“Create Once, Distribute Forever” by Ross Simmonds is an invaluable resource for content creators looking to achieve scalable growth through effective content distribution. This book offers actionable strategies and insights that can empower marketers to maximize the reach and impact of their content.

With over four ebooks to his name, Ross Simmonds is a highly experienced author and content marketing expert. In “Create Once, Distribute Forever,” he shares his expertise in a comprehensive guide that explores a wide range of distribution strategies.

The book dives into more than 100 different ways to spread stories and highlights the importance of striking a balance between content creation and promotion. Simmonds emphasizes the need to devote time and effort to distribution, as some individuals spend just 3 minutes promoting something they spent 30 hours creating.

Throughout the pages of “Create Once, Distribute Forever,” Simmonds delves into various distribution channels and strategies. The book covers strategies for email, social media, partnership, community, and search distribution, offering readers a holistic approach to content distribution.

The distribution section is neatly divided into three parts: Distribution 101, Remix and Republish, and Channel-by-Channel Guide. Each section provides valuable insights and actionable tips to help content creators refine their distribution strategies and achieve scalable growth.

Beyond the tactical advice, “Create Once, Distribute Forever” also explores important concepts such as channel-user fit, content-market fit, and the fear of experimentation. Simmonds encourages readers to step out of their comfort zones and embrace new tactics and platforms to effectively distribute their content.

The book even includes a special section called “The Playbook,” which serves as a comprehensive reference for content distribution strategies. This section allows readers to easily navigate the book and find specific insights and tactics relevant to their distribution needs.

Among the specific strategies outlined in the book are joint webinar partnerships, newsletter partnerships, and SEO distribution strategies. Simmonds provides step-by-step guidance on how to leverage these tactics to increase reach, engagement, and ultimately, success.

ISBN for Hardcover 978-1-5445-4129-7
ISBN for Paperback 978-1-5445-4127-3
ISBN for Ebook 978-1-5445-4128-0
Number of Parts 4
Number of Chapters 12
Number of Noted Sections 1
Number of Acknowledgments 1
Number of Pages 231

Through “Create Once, Distribute Forever,” Ross Simmonds provides content creators with the knowledge and strategies needed to effectively distribute their work and achieve scalable growth. Whether you’re an aspiring marketer or an experienced professional, this book will equip you with the tools to navigate the world of content distribution and maximize your impact.

High-Impact Content Marketing by Purna Virji

Purna Virji’s High-Impact Content Marketing is a groundbreaking book that aims to redefine content marketing with a focus on empathy, inclusivity, and a strategic approach. Published in 2023, this book has established itself as an award-winning resource in the world of digital marketing.

Winner of the 2023 Goody Business Book Awards in Marketing – Digital Marketing and the Chanticleer International Book Awards’ Harvey Chute First Place Category Winner in Non-Fiction Business & Enterprise, High-Impact Content Marketing offers valuable insights and techniques that can transform your content marketing strategy.

With a Best Sellers Rank of 360,250 in Books and an outstanding 4.9 out of 5 stars rating based on 19 reviews, this book has been highly acclaimed by readers and industry experts alike.

The Power of Intentional and Engaging Content

In High-Impact Content Marketing, Purna Virji presents a comprehensive approach to creating intentional, engaging, and effective content. The book is divided into 12 chapters, each focusing on different aspects of content marketing strategy, insights, and frameworks.

In Chapter 01, Virji highlights the five basic choices that marketers often get wrong in content marketing, providing valuable guidance on how to avoid these pitfalls and build a strong foundation.

Chapter 02 introduces the “four essential element pairs” that are crucial for long-term content marketing success. By understanding and implementing these elements, marketers can create content that resonates with their audience and drives results.

Chapters 03-05 delve into needs analysis, both internal and customer-related content. Virji explores how to identify and address the needs of both your organization and your target audience, ensuring that your content is relevant and valuable.

Chapter 06 takes a deep dive into competitor content audit, providing strategic insights on how to analyze and learn from your competitors’ content strategies. By understanding the competitive landscape, marketers can identify gaps and opportunities to elevate their own content.

Content marketing strategy and measurement are explored in Chapter 07, where Virji shares practical techniques for developing a strategic approach and measuring the impact and effectiveness of your content.

Chapter 11 focuses on copywriting strategy, offering expert advice on creating compelling and persuasive content that drives action. From crafting captivating headlines to mastering the art of storytelling, Virji provides actionable tips to enhance your copywriting skills.

The final chapter, Chapter 12, presents content distribution techniques that help marketers amplify their reach and engage with their target audience across various channels.

Epic Content Marketing, Second Edition by Joe Pulizzi

“Epic Content Marketing, Second Edition” by Joe Pulizzi, the renowned author and founder of the Content Marketing Institute, dives deep into the world of content marketing strategy and its immense potential for business growth.

Building on the success of the first edition, this updated version provides readers with invaluable insights and tactics to create compelling content that captivates audiences and drives results. Pulizzi’s expertise shines through as he explores different content models, audience-building strategies, and emerging trends in the ever-evolving landscape of content marketing.

One key aspect of “Epic Content Marketing” is its emphasis on the power of storytelling as a means to engage and connect with consumers. Pulizzi outlines various content models that businesses can adopt to weave captivating narratives that resonate with their target audience. These models serve as blueprints for crafting content that not only educates but also entertains, ultimately fostering long-lasting relationships with customers.

In addition to content models, Pulizzi delves into the crucial elements of effective content marketing strategy. He explores the importance of understanding and defining your target audience, identifying their pain points, and addressing their needs through valuable and relevant content. By aligning content marketing efforts with business goals, Pulizzi empowers marketers to develop a comprehensive strategy that drives meaningful results.

Within the book, Pulizzi brings theory to life by incorporating real-world examples of businesses that have successfully implemented content marketing strategies. These case studies highlight the transformative impact of adopting an audience-focused approach and leveraging content to build brand loyalty and drive business growth.

Throughout the book, Pulizzi’s expertise is evident, drawing from his extensive experience in the field and numerous success stories. From leveraging NFTs and Discord servers to harnessing the power of social media listening, “Epic Content Marketing” offers practical advice and actionable strategies that marketers can implement immediately to elevate their content marketing game.

As we delve deeper into the realm of content marketing, “Epic Content Marketing, Second Edition” serves as an essential guide for marketers, entrepreneurs, and business leaders looking to unlock the potential of content to drive success. Pulizzi’s masterful blend of storytelling, strategy, and industry insights makes this book an indispensable resource for anyone seeking to create impactful content that connects with audiences, amplifies brand presence, and cultivates lasting customer relationships.

Statistics Data
Total marketing books mentioned 24
Percentage of books authored by women 33.33%
Average star rating of books 4.55
Percentage of books emphasizing content marketing 66.67%
Ratio of books focusing on sales techniques 25%
Percentage of books related to motivation 16.67%
Average number of steps or strategies mentioned in each book 5
2023: Epic Content Marketing, second edition was published by McGraw-Hill
2021: Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful was the #1 Amazon marketing bestseller, published by McGraw-Hill
2020: The Will to Die, a novel, was published by Z Squared Media
2017: Killing Marketing was published by McGraw-Hill
2015: Content Inc. was published by McGraw-Hill
2013: The first edition of Epic Content Marketing was published by McGraw-Hill and named Best Biz Book by Fortune Magazine
2011: Managing Content Marketing was self-published
2009: Get Content Get Customers was published by McGraw-Hill
90% of leadership is the ability to communicate something people want
River Pools and Spas experienced a turnaround in 2009 by answering customer questions on their blog, becoming the world’s largest provider of information on fiberglass pools, expanding globally, and manufacturing their own fiberglass pools
Sweet Farm saw success during the pandemic by offering virtual events, providing 10,000 virtual events to over 350,000 people worldwide over two years, charging attendees between $65 to $750 per event and saving all its employees from job cuts
Content marketing involves informing or entertaining customers to build connections instead of selling directly, aiming to provide ongoing valuable information that ultimately results in customer loyalty
Traditional marketing methods like paid advertising, direct mail, and public relations are compared to content marketing to highlight potential advantages of the latter
Content marketing and social media marketing are two distinct entities, with different focal points, goals, and processes
Social media marketing centers its activities inside social networks like Facebook, Twitter, Instagram, and TikTok, while content marketing revolves around a brand’s website
Social media content is tailored to fit specific platforms like Twitter, Facebook, and TikTok, while content marketing allows for longer forms of content such as blog posts, videos, infographics, and e-books
Social media marketing operates on rented land, facing the risk of eviction or changes in the platform’s rules, highlighting the importance of having a channel that a business controls

Content That Converts by Laura Hanly

“Content That Converts” by Laura Hanly is a must-read for entrepreneurs and B2B business leaders who want to harness the power of content marketing to acquire qualified leads and drive conversions. Priced at just $9.99, this book offers an affordable and invaluable resource for those looking to maximize their marketing efforts.

The book provides a comprehensive step-by-step system that can be applied to any business, equipping readers with the knowledge and tools needed to generate qualified leads and increase conversion rates. Through expert guidance, Hanly covers essential topics such as audience clarity, creating compelling offers, crafting impactful messaging, and developing recurring content systems.

In addition to exploring long-form content creation and distribution strategies through email and SEO, Hanly delves into the art of improving conversion rates. Readers will gain a deep understanding of how to optimize their content to not only attract their target audience but also guide them through the sales funnel effectively.

This book stands out due to its focus on practicality and real-world results. Hanly includes testimonials from industry professionals who have implemented her strategies and achieved remarkable success. With a rating of 4.4 out of 5 stars based on 149 ratings, it’s evident that readers have found immense value in Hanly’s teachings.

By diving into “Content That Converts,” B2B professionals will unlock the secrets to strategic content distribution and learn how to transform their content marketing efforts into lead-generating powerhouses. Don’t miss out on this game-changing resource that can propel your business forward in the competitive landscape of B2B marketing.

Marketing Made Simple by Donald Miller and Dr. J.J. Peterson

“Marketing Made Simple” by Donald Miller and Dr. J.J. Peterson is a highly recommended book for B2B marketers in 2024. This comprehensive guide offers valuable insights and practical strategies to streamline your marketing efforts and achieve better results.

The book focuses on the concept of the sales funnel, a fundamental framework for understanding the customer relationship lifecycle. It provides step-by-step instructions on how to attract, convert, and retain customers with a clear and effective marketing plan.

One of the key challenges faced by marketers is adapting their strategies for different target audiences. “Marketing Made Simple” addresses this issue by providing actionable tips on tailoring your message to resonate with diverse customer segments.

In international marketing, underperforming campaigns due to cultural differences and language barriers are common. This book equips you with the knowledge and strategies to overcome these challenges and create successful global marketing campaigns.

Donald Miller and Dr. J.J. Peterson, renowned experts in the field, share their wealth of experience and expertise in this book. Their insights and practical advice are backed by years of research and real-world success.

Sales Funnel Mastery

One of the key concepts emphasized in “Marketing Made Simple” is mastering the sales funnel. By understanding the stages of the customer relationship lifecycle, you can effectively guide prospects through each phase, from awareness to conversion and beyond.

Creating a clear and compelling message is crucial at each stage of the funnel. This book provides guidance on crafting impactful email campaigns, designing conversion-driven websites, and leveraging other marketing channels to maximize customer engagement.

The sales funnel model presented in “Marketing Made Simple” is a powerful tool for aligning your marketing efforts with your business goals. By implementing the strategies outlined in the book, you can optimize your marketing tactics and drive revenue growth.

Book Title Author
Marketing Made Simple Donald Miller, Dr. J.J. Peterson

To further enhance your B2B marketing knowledge, below is a list of top recommended books for 2024:

  1. “Building Strong Brands” by David A. Aaker
  2. “How Brands Grow” by Byron Sharp
  3. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
  4. “Killing Giants” by Stephen Denny
  5. “Made to Stick” by Chip Heath and Dan Heath
  6. “Influence: The Psychology of Persuasion” by Robert B. Cialdini
  7. “The Long Tail” by Chris Anderson
  8. “Hooked: How to Build Habit-Forming Products” by Nir Eyal and Ryan Hoover

These books cover a wide range of topics, including brand building, growth strategies, market disruption, influential marketing, niche markets, and product psychology. Each publication offers valuable insights and practical advice for enhancing your B2B marketing efforts.

Revenue Architecture by Jacco van der Kooij

“Revenue Architecture” by Jacco van der Kooij is a must-read for businesses aiming to optimize their revenue generation strategies. This comprehensive guide delves into the intricacies of Revenue Architecture, providing valuable insights into crafting effective Go-to-Market (GTM) strategies, driving SaaS sales, and designing sustainable growth.

One key aspect highlighted in the book is the importance of a well-defined Go-to-Market strategy. By aligning marketing, sales, and customer success teams, businesses can transform their GTM teams into revenue factories. This approach ensures a cohesive and streamlined process that maximizes revenue opportunities.

Jacco van der Kooij emphasizes the integration of scientific principles into growth design. By leveraging data-driven insights and adopting a systematic approach, businesses can optimize their revenue-generating efforts. The book includes informative diagrams, tables, and blueprints that provide actionable strategies for scalable growth.

Furthermore, “Revenue Architecture” explores various sales methodologies that are specifically tailored to different client scenarios. Whether it’s the TRX methodology focusing on transactional sales or consultative sales targeting clients who require a deeper understanding of the business impact, Jacco van der Kooij offers valuable guidance on selecting the right approach for each situation.

The book also highlights the benefits of Account Based Marketing (ABM), a personalized approach that targets known solutions for known problems at specific companies. By crafting customized messages and content, businesses can effectively engage their target audience and drive revenue growth.

Jacco van der Kooij’s thought leadership is backed by impressive statistics and success stories. Over 1,000 SaaS companies trust the revenue architecture methodology, and organizations such as MURAL have achieved remarkable year-over-year growth with the implementation of these strategies. In addition, Winning by Design (WbD), a leader in SaaS sales and Go-to-Market frameworks, saw a 200% annual growth while assisting global organizations like UberEats, DocuSign, and Adobe.

To further enhance revenue generation capabilities, businesses can avail themselves of the Revenue Academy, an education program offered by Winning by Design. This program includes access to a library of 350+ GTM training assets and live, customizable training courses for different roles, such as Account Executives (AE), Sales Development Representatives (SDR), Customer Success Managers (CSM), and Managers.

The Platinum Passport program curated by offers another avenue for professionals looking to optimize their sales performance. This program, valued at $30,000, provides access to all courses for an annual subscription fee of $997. With a community of over 10,000 SaaS sellers, the program offers valuable insights and strategies to drive revenue growth.

In conclusion, “Revenue Architecture” by Jacco van der Kooij offers a comprehensive guide to optimizing revenue generation through effective Go-to-Market strategies, SaaS sales expertise, and growth design principles. With a wealth of statistics, success stories, and practical advice, this book is a valuable resource for businesses seeking to maximize their revenue potential.

Impossible to Ignore by Dr. Carmen Simon

Impossible to Ignore by Dr. Carmen Simon is a groundbreaking book that explores the power of memorable marketing messages in the context of B2B marketing. Drawing on neuroscience and cognitive psychology, Dr. Simon provides practical techniques for creating presentations that not only captivate the audience but also influence their decisions.

The book emphasizes the importance of crafting memorable content that stands out in a cluttered information landscape. Dr. Simon’s approach focuses on utilizing strong visuals and powerful storytelling to enhance recall and ensure that the audience retains key information.

Through the use of impactful anecdotes and practical examples, Dr. Carmen Simon effectively demonstrates how to prioritize visuals and compelling narratives over information overload. By mastering these techniques, B2B marketers can create presentations that leave a lasting impression on the audience.

As a renowned keynote speaker for sales and marketing audiences, Dr. Carmen Simon brings her expertise and insights to the pages of Impossible to Ignore. She shares her deep understanding of neuroscience and cognitive psychology to help marketers deliver memorable messages that resonate with their target audience.

The book also incorporates the latest research in neuroscience and cognitive psychology, ensuring that marketers have access to cutting-edge knowledge and strategies. With a step-by-step guide on creating memorable messages, Dr. Simon provides a valuable resource for marketers looking to attract attention, sharpen recall, and guide decision-making for desired actions.

Beyond its practical applications, Impossible to Ignore serves as a comprehensive reference in the field of B2B marketing. Categorized under Business & Finance Reference on the Kindle Store, the book is a must-read for professionals seeking to master the art of influencing decisions through memorable content.

Key Statistics
The book aims at creating memorable presentations to influence decisions.
The techniques in the book are designed to enhance recall through strong visuals and powerful stories.
Dr. Carmen Simon effectively utilizes the techniques mentioned in the book itself to create impactful anecdotes.
The focus is on enhancing presentation quality by prioritizing visuals and compelling narratives over information overload.
The book emphasizes the importance of creating content that remains memorable for the audience.
Dr. Simon’s approach in the book serves as a practical example of how to captivate and engage an audience through storytelling and visuals.
Key statistical indicators related to the success of applying the book’s techniques in presentations are not provided in the text.
Dr. Carmen Simon is a renowned keynote speaker for sales and marketing audiences.
Dr. Carmen Simon is the author of the book “Impossible to Ignore: Creating Memorable Content to Influence Decisions.”
Dr. Carmen Simon is the Chief Science Officer at B2B Decision Labs and Corporate Visions.
The book incorporates the latest research in neuroscience and cognitive psychology.
The book aims to help in creating content that attracts attention, sharpens recall, and guides decision-making for desired actions.

Humanizing B2B by Paul Cash and James Trezona

“Humanizing B2B” by Paul Cash and James Trezona revolutionizes the world of B2B marketing by recognizing the importance of connecting on a human level. Gone are the days of treating B2B transactions as cold and impersonal. This book highlights the power of branding, storytelling, and emotion in creating meaningful connections.

The authors emphasize a shift in customer expectations – they crave a deeper connection with the brands they engage with. B2B marketing’s failings, often compared to a looming meteor, can be remedied by infusing humanity throughout the customer journey.

The C-suite is actively seeking purpose-driven initiatives, influenced by Simon Sinek’s “Start with Why” philosophy. Adopting the principles of “Humanizing B2B” helps unleash the potential for growth by catering to customer sentiments. FEAR – frustration, evasiveness, apathy, and risk aversion – gives way to BRAVE – buyer emotion, recognition, appreciation, value, and engagement.

This transformative approach centers around five principles: focusing on people, having a purpose that drives action, prioritizing emotions in marketing strategies, understanding the power of likability, and recognizing the importance of storytelling. Through 216 pages, Cash and Trezona unleash their expertise, offering practical insights to captivate and engage the B2B audience.

Expand your understanding of B2B marketing. Get inspired by “Humanizing B2B” today, available in audiobook (£17.99), paperback (£17.99), eBook (£9.99), or the value-packed paperback and eBook bundle (£20.49). Unleash the potential of your brand and create human connections that will defy expectations and drive sustainable growth.


What are the best books on B2B marketing for 2024?

The top books on B2B marketing for 2024 include “Create Once, Distribute Forever” by Ross Simmonds, “High-Impact Content Marketing” by Purna Virji, “Epic Content Marketing, Second Edition” by Joe Pulizzi, “Content That Converts” by Laura Hanly, “Marketing Made Simple” by Donald Miller and Dr. J.J. Peterson, “Revenue Architecture” by Jacco van der Kooij, “Impossible to Ignore” by Dr. Carmen Simon, and “Humanizing B2B” by Paul Cash and James Trezona.

What is the book "Create Once, Distribute Forever" about?

“Create Once, Distribute Forever” by Ross Simmonds is a book that focuses on mastering the art of content distribution. It provides strategies and techniques for achieving real, scalable growth through smart distribution. The book covers topics such as SEO, viral potential, and distribution channels, offering a comprehensive guide to content distribution for marketers.

What does "High-Impact Content Marketing" by Purna Virji emphasize?

“High-Impact Content Marketing” by Purna Virji redefines content marketing by emphasizing empathy, inclusivity, and strategic thinking. The book explores how to create engaging content that turns audiences into loyal customers. It covers topics such as leveraging AI, crafting resonant stories, and understanding the buyer’s journey.

What does "Epic Content Marketing, Second Edition" cover?

“Epic Content Marketing, Second Edition” by Joe Pulizzi provides an updated perspective on content marketing strategies. The book covers various content models, audience building strategies, and insights into leveraging platforms like NFTs and Discord servers. It includes real-world examples and interviews with industry leaders.

What can I learn from "Content That Converts" by Laura Hanly?

“Content That Converts” by Laura Hanly is a book that provides a step-by-step system for turning content into conversion magnets. It is a goldmine for B2B leaders looking to fuel their sales cycles with qualified leads through content marketing. The book covers topics such as audience clarity, compelling offers, impactful messaging, and leveraging email and SEO for broader reach.

What does "Marketing Made Simple" offer?

“Marketing Made Simple” by Donald Miller and Dr. J.J. Peterson is a guide for creating a sales funnel that attracts, converts, and retains the right kind of customers. The book breaks down the customer relationship lifecycle into digestible stages, offering a clear, actionable plan for crafting effective email campaigns, designing websites that convert, and more.

What can I expect from "Revenue Architecture" by Jacco van der Kooij?

“Revenue Architecture” by Jacco van der Kooij is a comprehensive guide for businesses navigating SaaS sales and marketing. It offers insights into crafting a successful Go-to-Market strategy, transforming GTM teams into revenue factories, and integrating scientific principles into growth design. The book includes diagrams, tables, and blueprints for scalable success.

What does "Impossible to Ignore" teach about marketing messages?

“Impossible to Ignore” by Dr. Carmen Simon explores the power of memorable marketing messages. The book draws from neuroscience and cognitive psychology to provide practical applications for capturing and holding audience attention. It offers strategies for ensuring your message is strategic and impactful in a cluttered content landscape.

What is the focus of "Humanizing B2B" by Paul Cash and James Trezona?

“Humanizing B2B” by Paul Cash and James Trezona shifts the traditional paradigm of B2B marketing by focusing on infusing humanity into marketing strategies. The book highlights the power of branding, purpose, storytelling, emotion, and culture in driving B2B growth. It offers insights and experiences that transform the way marketers think about B2B marketing.
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