Top CBRE Competitors and Alternatives in 2024

In today’s competitive commercial real estate landscape, CBRE has established itself as a multinational powerhouse. With operations spanning 100+ countries and a workforce exceeding 115,000 employees, CBRE has solidified its presence as one of the industry’s leading firms. However, it’s important for clients and investors to explore alternatives and competitors in order to make informed decisions and find the best fit for their specific needs.

In this article, we delve into the top CBRE competitors and alternatives, discussing prominent players in the commercial real estate sector. From real estate brokerages to largest commercial real estate companies, we present a comprehensive overview of rival firms that offer a range of services and a strong global presence.

By exploring these alternatives, clients can discover real estate brokerages and top commercial real estate firms that can provide tailored solutions and expertise to help them achieve their goals. These competitors understand the intricacies of the industry and strive to deliver exceptional service to their clients.

As the commercial real estate landscape continues to evolve, the competition among these rival firms intensifies. With a focus on innovation and meeting the changing needs of clients, these competitors are poised to challenge CBRE’s market dominance and offer viable alternatives for those seeking comprehensive real estate solutions.

Join us as we explore the commercial real estate competitors and alternatives to CBRE, providing valuable insights into the largest commercial property competitors in the industry. By understanding the strengths and offerings of these firms, clients can make an informed decision about whom to entrust with their real estate needs.

Jones Lang LaSalle (JLL)

Jones Lang LaSalle, commonly known as JLL, is a global leader in real estate services. With a legacy dating back to 1783, JLL has a rich history of providing comprehensive real estate solutions to clients worldwide. Headquartered in Chicago, JLL operates in over 80 countries, delivering expert advice and innovative solutions to help clients achieve their real estate goals.

At JLL, our team of professionals, led by Richard Winstanley, Thomas Jones, and Sir William Proby, is committed to delivering exceptional results for our clients. We offer a wide range of services, including property management, investment management, and leasing, catering to diverse clients ranging from multinational corporations to government agencies.

With our extensive knowledge of local markets combined with a global perspective, we provide strategic insights and solutions that drive value for our clients. Whether it’s finding the right commercial space, maximizing the value of an investment property, or optimizing portfolio performance, JLL is dedicated to helping our clients make informed real estate decisions.

Under the leadership of our CEO, Christian Ulbrich, JLL remains at the forefront of the real estate industry, continually innovating and adapting to meet the evolving needs of our clients. We leverage technology and data-driven insights to deliver tailored solutions that transform the way people work, shop, and live.

With JLL’s unparalleled expertise and global reach, we are well-positioned to navigate the complexities of the real estate market and guide our clients towards success. Whether you’re a tenant, landlord, investor, or developer, JLL is your trusted partner for all your real estate needs.

Cushman & Wakefield

Cushman & Wakefield is a leading global real estate services firm specializing in property, facilities, project management, and valuation. With a strong presence in over 70 countries, the company leverages its extensive network and resources to offer comprehensive real estate services and help clients make informed decisions.

Founded in 1917 by J. Clydesdale Cushman and Bernard Wakefield, the firm has a rich history in the real estate industry. Over the years, Cushman & Wakefield has established itself as a trusted advisor to a wide range of clients, including investors, owners, and tenants.

The company’s commitment to providing insightful guidance and solutions sets them apart in the industry. Whether it’s assisting with property acquisitions, managing facilities, or conducting valuations, Cushman & Wakefield delivers exceptional service and expertise.

Headquartered in Chicago, Cushman & Wakefield is led by CEO Brett White, who has been instrumental in driving the company’s growth and success. Under his leadership, the firm continues to expand its global reach and enhance its service offerings, ensuring that clients receive the highest level of support.

With a dedication to excellence, Cushman & Wakefield remains at the forefront of the real estate industry, helping clients navigate the complexities of the market and achieve their real estate goals.

Real Estate Services Offered by Cushman & Wakefield:

  1. Property Management: Cushman & Wakefield provides comprehensive property management services, overseeing the day-to-day operations, maintenance, and financial management of properties.
  2. Facilities Management: The firm offers integrated facilities management solutions, optimizing the performance and efficiency of clients’ facilities to support their business operations.
  3. Project Management: Cushman & Wakefield has extensive experience in project management, guiding clients through the entire lifecycle of construction and renovation projects.
  4. Valuation: The company’s valuation experts provide accurate and reliable valuations for a wide range of real estate assets, helping clients make informed decisions in terms of investment, financing, and transactions.

When it comes to real estate services, Cushman & Wakefield is a trusted partner, known for their industry knowledge, expertise, and commitment to client success.

Colliers International

Colliers International is a global real estate services and investment management company that offers a wide range of expertise to clients across the globe. With a focus on strategic advice, management, and transaction services, Colliers International delivers comprehensive solutions to property owners, investors, real estate occupiers, and occupiers. The company operates in 68 countries, providing clients with expert local knowledge combined with a global perspective.

At Colliers International, our team is dedicated to helping clients make informed decisions that positively impact their businesses. Whether it’s a property purchase, leasing arrangement, or investment opportunity, we strive to provide strategic guidance that aligns with our clients’ goals and objectives.

With our strong global presence and extensive network, we have the ability to offer local market expertise and insights to clients around the world. Our team of experienced professionals, led by industry leaders like Colin B. Carter and Jay S. Hennick, brings a wealth of knowledge and expertise to every project.

At Colliers International, we understand that real estate is a dynamic industry, and we are committed to staying at the forefront of emerging trends and market changes. By leveraging our global resources and deep industry insights, we can help our clients navigate the complex real estate landscape and achieve their desired outcomes.

Whether you are a property owner, investor, or occupier, Colliers International is here to provide you with the real estate services and expertise you need. Contact us today to learn more about how we can help you achieve your business objectives in Toronto and beyond.

Newmark Group

Newmark Group, a prominent player in the commercial real estate industry, offers comprehensive real estate services to a diverse clientele. From leasing advisory and global corporate services to investment sales and property management, they possess the expertise to meet a wide range of client needs.

With a strong focus on improving client outcomes, Newmark Group leverages advanced technology and a collaborative approach to deliver exceptional results. Their commitment to innovation and customer satisfaction sets them apart in the market.

Founded by industry veterans Aaron Gural, Bernard Mendik, and Barry Gosin, Newmark Group brings a wealth of experience and knowledge to each real estate transaction. Based in the heart of New York City, they have a deep understanding of the local market dynamics, enhancing their ability to provide valuable insights and strategic solutions.

Whether it’s assisting property owners, developers, or investors, Newmark Group’s expertise and comprehensive suite of services make them a reliable partner in navigating the complex commercial real estate landscape.


Savills is a renowned international real estate services provider, offering a wide range of comprehensive services in residential sales, leasing, property management, valuation, and investment. With a strong global presence, Savills operates in 70 countries, providing tailored solutions to individuals and institutions alike.

At Savills, our team of real estate professionals is dedicated to delivering exceptional service and expertise, helping clients navigate complex real estate transactions. Whether you are buying, selling, leasing, or investing, our knowledgeable agents are committed to helping you achieve your goals.

Founded in London in 1855 by Alfred Savill, Savills has a rich history rooted in providing top-notch real estate services. Over the years, we have built a well-established network and a solid track record in executing sophisticated transactions across various markets.

London remains a key hub for Savills, serving as our global headquarters. Led by our CEO, Mark Ridley, our London team is at the forefront of the industry, continuously driving innovation and delivering exceptional results for our clients.

At Savills, we understand the importance of staying ahead in an ever-changing real estate landscape. That’s why we combine our deep industry knowledge, global reach, and cutting-edge technology to provide the highest level of service to our clients, ensuring their success in today’s competitive market.

Avison Young

Avison Young is a leading commercial real estate services firm with a strong global presence. They offer a wide range of customized solutions to meet the diverse needs of their clients. Whether it’s property management, leasing, investment sales, or project management, Avison Young has the expertise and resources to deliver exceptional results.

With a focus on creating value for their clients, Avison Young operates across North America, Europe, and Asia. They leverage their global reach and local expertise to provide tailored solutions that align with the unique requirements of each market. Whether you’re a property owner, investor, or tenant, Avison Young is dedicated to helping you achieve your real estate goals.

Mark E. Rose, the CEO of Avison Young, has played a crucial role in the company’s success. With his leadership and strategic vision, Avison Young has established itself as a trusted partner in the industry.


Hines is a leading global real estate investment, development, and management firm. With a strong presence in over 240 cities worldwide, they specialize in various real estate sectors, including office, retail, industrial, and residential properties.

Established by Gerald D. Hines in Houston, Texas, in 1957, Hines has grown to become a trusted name in the industry. Their commitment to excellence and innovation has allowed them to create extraordinary spaces that shape the urban landscape.

Hines is known for their expertise, culture, and market knowledge, which they bring to each project they undertake. They have a deep understanding of local markets and collaborate closely with stakeholders to deliver sustainable and impactful solutions.

Under the leadership of Jeffrey C. Hines, Hines continues to push the boundaries of real estate development and investment. Their global team of professionals combines experience, creativity, and strategic thinking to deliver results that exceed client expectations.

Through their comprehensive real estate services, Hines has transformed neighborhoods, revitalized urban areas, and contributed to economic growth. They are committed to creating sustainable developments that respect the environment and enhance the quality of life for communities.

With a proven track record and an unwavering dedication to excellence, Hines remains at the forefront of the real estate industry, driving innovation and shaping the future of cities.


In conclusion, CBRE faces tough competition from several major players in the commercial real estate industry. Companies like JLL, Cushman & Wakefield, Colliers International, Newmark Group, Savills, Avison Young, Hines, and others offer a range of services and have a strong global presence. These competitors provide alternatives to CBRE for clients looking for comprehensive real estate solutions and expertise.

As the commercial real estate landscape continues to evolve, it will be interesting to see how these firms compete and innovate to meet the changing needs of their clients. Each competitor brings unique strengths and advantages to the table, whether it’s JLL’s expertise in property management, Cushman & Wakefield’s comprehensive services, or Colliers International’s strategic advice.

CBRE will need to continually adapt and differentiate itself to stay ahead in this competitive market. By staying at the forefront of technology, trends, and market developments, CBRE can continue to provide exceptional service and tailored solutions to its clients. As clients’ needs change, CBRE must be prepared to meet them with innovative strategies and tailored approaches. The future of the commercial real estate industry holds exciting possibilities and challenges, and it will be fascinating to see how CBRE and its competitors shape the industry moving forward.


Who are the top competitors and alternatives to CBRE in the commercial real estate industry?

Some of the top competitors and alternatives to CBRE in the commercial real estate industry include Jones Lang LaSalle (JLL), Cushman & Wakefield, Colliers International, Newmark Group, Savills, Avison Young, and Hines, among others.

What services do these competitors offer?

These competitors offer a range of services such as property management, investment management, leasing, facilities and project management, valuation, leasing advisory, global corporate services, investment sales and capital markets, property management, residential sales, and more.

Where do these companies operate?

These companies have a strong global presence, operating in various countries around the world. They have offices and provide services in major cities across different continents.

Who are some notable leaders of these competitors?

Some notable leaders of these competitors include Richard Winstanley, Thomas Jones, and Sir William Proby of JLL; J. Clydesdale Cushman and Bernard Wakefield of Cushman & Wakefield; Colin B. Carter and Jay S. Hennick of Colliers International; Aaron Gural, Bernard Mendik, and Barry Gosin of Newmark Group; Alfred Savill and Mark Ridley of Savills; Mark E. Rose of Avison Young; and Gerald D. Hines and Jeffrey C. Hines of Hines, among others.

How do these competitors differentiate themselves from CBRE?

These competitors differentiate themselves from CBRE by providing unique expertise, industry knowledge, extensive networks, and tailored solutions. Each company has its own strengths and areas of expertise that set them apart.

What kind of clients do these competitors serve?

These competitors serve a wide range of clients, including corporations, government agencies, property owners, investors, real estate occupiers, developers, tenants, individuals, and institutions.

How do these competitors leverage technology and innovation?

These competitors leverage advanced technology and innovation to enhance their services and improve client outcomes. They incorporate tools and platforms that enable efficient processes, data-driven decision-making, and enhanced communication and collaboration.

What is the global reach of these competitors?

These competitors have a strong global presence, operating in multiple countries and cities around the world. They leverage their extensive networks and local expertise to provide comprehensive real estate services across different markets.

What is the market reputation of these competitors?

These competitors have established themselves as top players in the commercial real estate industry, with a strong market reputation and a track record of delivering high-quality services and solutions to their clients.
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