Top ClickFunnels Competitors and Alternatives in 2024

ClickFunnels, established in 2014, is a renowned sales funnel builder that has been a trusted tool for businesses aiming to create effective marketing campaigns. However, as technology continues to evolve, several competitors with similar functionalities and additional features have emerged. In this article, we will delve into the top ClickFunnels competitors and alternatives in 2024, offering you a range of options to consider for your digital marketing strategy.

As businesses seek alternative funnel builders, it is crucial to explore the best ClickFunnels alternatives available. These alternatives provide similar functionalities and additional features, equipping marketers with a diverse range of sales funnel software options. By opting for similar platforms to ClickFunnels, you can adapt to the evolving digital marketing landscape.

Forbes Advisor Rankings and Evaluation Criteria

In a comprehensive evaluation conducted by Forbes Advisor, 19 website builders were ranked based on various criteria. The rankings offer valuable insights into the top ClickFunnels competitors and alternatives in the market, providing businesses with a wide range of options to consider for their sales funnel software needs.

The evaluation process took into account expert scores, pricing and value, customer support, general features, and additional features offered by each platform. By analyzing these aspects, Forbes Advisor aimed to provide an unbiased assessment of the top sales funnel software options available.

The rankings revealed the strengths and weaknesses of each platform, helping businesses make well-informed decisions when choosing the most suitable alternative to ClickFunnels. Whether you’re looking for alternative funnel builders that offer similar functionality or seeking additional features to enhance your marketing campaigns, Forbes Advisor’s rankings serve as a valuable resource.

By considering the evaluation criteria and rankings provided by Forbes Advisor, businesses can confidently explore alternative sales funnel software options that meet their specific requirements and maximize their digital marketing strategies. Whether you need advanced automation features, intuitive design capabilities, or affordable pricing, there are alternatives available that can empower your business to succeed.

Next, let’s delve into the pros and cons of ClickFunnels in Section 3 to gain a comprehensive understanding of its features and limitations.

The Forbes Advisor Rankings:

  1. HighLevel
  2. Keap
  3. ActiveCampaign
  4. Kajabi
  5. Leadpages
  6. Instapage

Pros and Cons of ClickFunnels

When considering the best ClickFunnels alternatives and top sales funnel software options, it’s important to evaluate the pros and cons of ClickFunnels itself. Understanding the strengths and weaknesses of this popular funnel builder will help you make an informed decision for your business.

The Pros

  • A user-friendly interface: ClickFunnels provides an intuitive and easy-to-use platform, allowing users to create sales funnels without the need for coding or design skills.
  • Complete sales funnels: ClickFunnels enables businesses to build entire sales funnels, including landing pages, order forms, upsells, and downsells, all within one platform.
  • Digital assets for page creation: ClickFunnels offers a range of digital assets, such as templates, images, icons, and videos, to help users create visually appealing and engaging pages.

The Cons

  • High pricing: ClickFunnels is known for its relatively high price compared to some of its competitors. This can be a disadvantage, especially for small businesses or startups with limited budgets.
  • Performance issues: Some ClickFunnels users have reported performance issues, such as slow page loading times and occasional glitches. These issues can impact the user experience and potentially lead to lower conversion rates.
  • Integration limitations: ClickFunnels may have limitations when it comes to integrating with other tools and platforms. This can be a drawback if you require seamless connectivity between your funnel builder and other marketing tools.

By weighing the pros and cons of ClickFunnels, you can determine whether it aligns with your business needs or if one of the best ClickFunnels alternatives would be a better fit for your sales funnel and marketing strategy.

HighLevel: Your Ultimate Agency Engine

When it comes to finding the best ClickFunnels alternatives for agencies and consultants, HighLevel is a standout option. Designed specifically for agency workflows, HighLevel offers a fully customizable, all-in-one solution that empowers you to take your agency to new heights.

With its intuitive design and user-friendly interface, HighLevel makes it easy for agencies to create personalized marketing campaigns and capture, nurture, and retain leads effectively. Whether you’re building sales funnels, sending targeted emails, or managing client interactions, HighLevel provides comprehensive features that streamline your agency’s operations.

One of the key advantages of HighLevel is its affordability. With pricing plans tailored to fit agency budgets, you can access all the essential tools and features without breaking the bank. Say goodbye to expensive subscriptions and hello to a cost-effective solution that still delivers exceptional results.

As an all-in-one agency engine, HighLevel offers a wide range of capabilities to enhance your marketing efforts. From its powerful CRM system and automated workflows to its seamless integration with popular CRM platforms, HighLevel is designed to support every aspect of your agency’s operations.

In addition to its extensive features, HighLevel provides exceptional customer support to ensure your agency’s success. Their team of experts is readily available to assist you in implementing the platform, troubleshooting issues, and maximizing your agency’s performance.

If you’re looking to take your agency to the next level, HighLevel is the ClickFunnels competitor you’ve been searching for. Its customizable, all-in-one solution, affordable pricing, and tailored features make it the ultimate agency engine. Experience the power of HighLevel and unlock the full potential of your agency’s digital marketing strategy.


Formerly known as Infusionsoft, Keap is a comprehensive marketing platform trusted by seasoned marketers and eCommerce businesses. Keap offers an easy-to-use landing page builder, advanced segmentation capabilities, diverse templates, and invoicing options. With Keap, businesses can automate their marketing processes, streamline customer communication, and drive conversions.

Keap’s intuitive landing page builder enables users to create visually appealing and conversion-focused pages without the need for coding skills. The platform’s advanced segmentation feature allows businesses to target specific customer segments with personalized messages and offers, increasing engagement and conversion rates. Keap also provides a wide range of professionally designed templates, ensuring that businesses can create aesthetically pleasing and effective landing pages quickly.

Moreover, Keap’s invoicing options enable businesses to streamline their payment processes and track customer payments effortlessly. By integrating invoicing within the platform, businesses can manage their marketing and financial operations seamlessly.

With its robust marketing automation capabilities, Keap serves as a top ClickFunnels alternative for businesses looking to optimize their digital marketing efforts. Whether you’re a small business, agency, or eCommerce store, Keap offers the tools and features necessary to create engaging marketing campaigns and nurture customer relationships.


ActiveCampaign is one of the top alternatives to ClickFunnels, known for its simplicity and powerful email marketing solutions. This platform offers a user-friendly drag-and-drop editor, a diverse template library for creating visually appealing emails, and advanced marketing automation features such as predictive sending and segmentation.

For small online businesses looking for a straightforward yet robust email marketing solution, ActiveCampaign is an ideal choice. Its intuitive interface makes it easy to create and manage email campaigns, while its automation features help streamline marketing processes and improve customer engagement.

With ActiveCampaign, you can personalize your emails, target specific segments of your audience, and track the performance of your campaigns through detailed analytics. This allows you to optimize your email marketing strategy and drive better results.

Additionally, ActiveCampaign integrates with various third-party tools and platforms, enabling you to connect your email marketing efforts with other aspects of your digital marketing strategy.


Kajabi is a powerful ClickFunnels alternative that focuses specifically on providing an all-in-one learning management platform for online courses and memberships. It offers a range of features designed to help course creators seamlessly manage and monetize their digital products.

With Kajabi, you can easily create sales funnels to attract and convert customers. The platform provides intuitive tools for building landing pages, designing sales pages, and creating engaging content that drives sales. It also offers customizable email marketing capabilities, allowing you to send targeted messages to your audience and nurture leads.

One of the key advantages of Kajabi is its unlimited pages and emails feature. This means you can create as many landing pages, sales pages, and email campaigns as you need, giving you the flexibility to scale your online courses and memberships.

Additionally, Kajabi provides comprehensive analytics and reporting tools that allow you to track the performance of your courses and marketing campaigns. This data-driven approach enables you to make informed decisions and optimize your strategies for better results.

Overall, Kajabi stands out as one of the best ClickFunnels alternatives for online course creators and membership site owners. Its all-in-one platform offers a wide range of features to help you successfully manage and grow your digital products business.


Leadpages is a powerful tool for simplifying the creation of landing pages. With its intuitive drag-and-drop builder and selection of mobile-responsive templates, Leadpages makes it easy for startups and agencies to design visually appealing and high-converting landing pages. Whether you’re looking to generate leads, drive sales, or promote your products and services, Leadpages offers a range of features to help you achieve your goals.

One of the key advantages of Leadpages is its efficiency in lead collection and real-time analytics. You can easily capture leads and track their interactions with your landing pages, giving you valuable insights to optimize your marketing campaigns. With Leadpages, you can also integrate with popular email marketing platforms, customer relationship management (CRM) tools, and other third-party applications to streamline your workflows and enhance your campaign effectiveness.

Leadpages also stands out for its cost-effective plans, making it an attractive option for businesses with budget constraints. The pricing options are flexible and designed to cater to the needs of businesses of all sizes. Whether you’re just starting out or already established, Leadpages offers plans that suit your specific requirements and growth goals.

By choosing Leadpages as your alternative to ClickFunnels, you can benefit from a straightforward and user-friendly platform that doesn’t compromise on functionality. With its emphasis on ease of use and conversion-focused design, Leadpages empowers you to create landing pages that capture attention, engage visitors, and drive the desired actions.

In summary, if you’re searching for an effective ClickFunnels alternative, Leadpages is a top contender. Its drag-and-drop builder, mobile-responsive templates, lead collection capabilities, robust analytics, and cost-effective pricing plans make it an enticing option for startups and agencies looking to create high-performing landing pages. Consider incorporating Leadpages into your digital marketing strategy and unlock the potential for increased conversions and business growth.


When it comes to creating high-converting landing pages, Instapage is a top performer in the market. With its advanced analytics and testing tools, Instapage allows businesses to optimize their landing pages for maximum performance. The platform also offers collaboration features, making it easy for teams to work together in creating and editing landing pages.

One of the standout features of Instapage is its customizable forms. Businesses can easily create forms that align with their branding and collect the necessary information from their leads. The ability to customize forms not only enhances the user experience but also contributes to higher conversion rates.

As a top alternative to ClickFunnels, Instapage is particularly well-suited for fast-growing startups. The platform’s focus on landing page performance and optimization aligns with the needs of businesses looking to maximize their marketing efforts. With Instapage, businesses can create compelling landing pages that drive results and help them achieve their growth objectives.

Choosing the Right Alternative

When considering alternatives to ClickFunnels, it’s crucial to prioritize solutions that meet your specific marketing needs. Several factors can guide your decision-making process:

  1. Affordable Pricing: Evaluate the pricing plans of the ClickFunnels competitors and alternatives. Look for options that offer cost-effective plans, ensuring you get the best value for your budget. Consider both the upfront and long-term costs.
  2. Flexibility: Examine the features and customization options offered by each alternative. Look for platforms that allow you to tailor your sales funnels and landing pages to align with your brand and target audience. This flexibility will enable you to create unique and engaging marketing campaigns.
  3. Responsive Customer Support: Choose an alternative that provides excellent customer support. Responsive customer support ensures that any issues or concerns you may encounter will be addressed promptly, allowing you to maintain your marketing campaigns without disruptions.
  4. User-Friendly Interfaces: Consider the usability and intuitiveness of the platform’s interface. Look for alternatives that offer a user-friendly experience, making it easier for you and your team to navigate and utilize the features efficiently. A user-friendly interface saves time and minimizes the learning curve.

Each ClickFunnels alternative has its own unique strengths. Evaluating the features and benefits of each platform will help you determine which one aligns best with your marketing objectives and business goals. Take the time to explore demos and trial periods to gain hands-on experience before making your decision.

An Image Related to Choosing the Right Alternative:

Visualizing the possibilities can provide additional clarity and inspiration in your decision-making process.


In conclusion, businesses seeking ClickFunnels competitors and alternatives in 2024 have several top options to consider. HighLevel, Keap, ActiveCampaign, Kajabi, Leadpages, and Instapage all offer robust features for building effective sales funnels and landing pages. By evaluating the pros and cons of each alternative and considering your specific business needs, you can make an informed decision about the best ClickFunnels alternative for your digital marketing strategy.


What are ClickFunnels competitors?

Some of the top ClickFunnels competitors include HighLevel, Keap, ActiveCampaign, Kajabi, Leadpages, and Instapage.

What are the best ClickFunnels alternatives?

The best ClickFunnels alternatives in 2024 are HighLevel, Keap, ActiveCampaign, Kajabi, Leadpages, and Instapage.

What are the top sales funnel software options?

The top sales funnel software options include HighLevel, Keap, ActiveCampaign, Kajabi, Leadpages, and Instapage.

Are there any alternative funnel builders similar to ClickFunnels?

Yes, HighLevel, Keap, ActiveCampaign, Kajabi, Leadpages, and Instapage are similar platforms to ClickFunnels.

How was the evaluation of ClickFunnels competitors conducted?

The evaluation of ClickFunnels competitors was conducted by Forbes Advisor, considering factors such as expert scores, pricing and value, customer support, general features, and additional features.

What are the pros and cons of ClickFunnels?

ClickFunnels has advantages such as a user-friendly interface and the ability to build complete sales funnels, but it also has disadvantages like high pricing, performance issues, and limitations in integrations with other tools.

What is HighLevel?

HighLevel is a fully customizable, all-in-one solution designed for agencies and consultants, offering intuitive design, affordable pricing, and comprehensive features tailored to agency workflows.

What is Keap?

Keap, formerly known as Infusionsoft, is a comprehensive marketing platform trusted by seasoned marketers and eCommerce businesses, offering an easy-to-use landing page builder, advanced segmentation, templates, and invoicing options.

What is ActiveCampaign?

ActiveCampaign is known for its simplicity and powerful email marketing solutions, offering a drag-and-drop editor, diverse template library, and advanced marketing automation features such as predictive sending and segmentation.

What is Kajabi?

Kajabi is an all-in-one learning management platform for online courses and memberships, offering easy creation of sales funnels, customizable emails, and unlimited pages and emails.

What is Leadpages?

Leadpages simplifies landing page creation with its drag-and-drop builder and mobile-responsive templates, making it an ideal choice for startups and agencies needing efficient lead collection and real-time analytics.

What is Instapage?

Instapage specializes in high-converting landing pages, offering advanced analytics and testing tools, collaboration features, and customizable forms to maximize landing page performance for fast-growing startups.

How should I choose the right alternative to ClickFunnels?

When choosing the right alternative to ClickFunnels, consider factors such as affordable pricing, flexibility, responsive customer support, and user-friendly interfaces. Evaluate the features and benefits of each alternative and consider your specific marketing needs.
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Editorial Team