Content creation has probably evolved more in the past two years than it has throughout history. The distance between Egyptian hieroglyphs and typewriters seems smaller than the gap between content production in 2020 and today. And it’s not just about written content – visual media has undergone its own seismic shifts.
AI-generated content now saturates the market, making it feel almost redundant to produce more. Why contribute to an already overflowing pool of material?
The answer lies in quality. Quality still holds value, but standing out in this crowded space has become more challenging.
This shift means content creators must pivot: instead of endlessly producing new content, they must focus on repurposing what already exists. The role of the content creator is transforming. They are now hybrid content marketers, adapting strategies to ensure their work finds the right audience…
How to Repurpose and Automate Your Work
Here’s how to escape the content treadmill and leverage the power of repurposing:
Identify Your Evergreen Content
We all love to chase the latest trends, whether professionally or personally. But trends are fleeting, here today and gone tomorrow. Evergreen content, on the other hand, stands the test of time.
Begin by identifying your evergreen pieces—those that retain their value and relevance over time. These could include blog posts with fundamental insights, highly engaging social media updates, or popular videos. These timeless assets are perfect candidates for repurposing, helping you maximize their impact and reach.
Transform Your Content into Different Formats
Once you’ve identified your evergreen content, explore different ways to repackage it. A blog post can be transformed into a video script, an infographic, or a series of social media posts. A webinar or an online course can be broken down into shorter video clips or repurposed into a blog series. Keep an eye on what type of content is pushed by the algorithms. For instance, LinkedIn has been promoting videos lately, and it seems to be a long-term decision.
Tailor Your Content to Different Platforms
Each platform has its own unique audience and content preferences. When repurposing, tailor your content to fit the specific platform. A long-form blog post might be condensed into a Twitter thread, while a video might be edited into shorter, attention-grabbing clips for Instagram or TikTok.
Update and Refresh Your Content
Yes, even evergreen content needs to be refreshed from time to time. Before repurposing, review your existing content for accuracy, update any outdated information, and add new insights or perspectives. Make sure your sources (if you have any) are updated. This ensures that your repurposed content remains relevant and valuable to your audience.
Automate Where Possible
In the spirit of efficiency, explore automation tools to streamline your repurposing workflow. Tools like Buffer, Hootsuite, or SproutSocial can help you schedule social media posts across different platforms. Otter.ai or Happy Scribe can automatically transcribe your videos to be repurposed into blog posts or articles. Canva or Adobe Spark can help you quickly generate different versions of your visuals for various platforms. This frees up your time to focus on creating high-quality content and building relationships.
Create a Content Repurposing Calendar
A content repurposing calendar is essential for staying organized and optimizing your efforts. Use it to plan what content to revamp, decide on new formats, and pinpoint the best platforms for distribution. This ensures a regular flow of updated, engaging content.
Incorporate important dates and events in your industry to add relevance to your content. Publish in time for these occasions, whether it’s Valentine’s Day, Mother’s and Father’s Day, or graduation season. Strategic timing can make your repurposed content even more impactful.
Leverage User-Generated Content
Don’t limit yourself to your own creations. Repurpose user-generated content, such as testimonials, reviews, or social media posts, to showcase social proof and build community. This saves you time (we all love free content) and strengthens your relationship with your audience.
Amplify Your Repurposed Content
Repurposing is just the first step. To maximize the impact of your content, actively promote it across different channels. Share your repurposed videos on social media, embed your infographics in blog posts, and promote your repurposed content through email newsletters.
Harness the Power of Blogger Outreach
One of the most effective ways to amplify your repurposed content is through blogger outreach. By connecting with relevant bloggers in your niche, you can introduce your content to a new audience and expand your reach significantly. Bloggers can share your repurposed videos, embed your infographics in their articles, or even collaborate with you on new content.
Finding the right bloggers to partner with and cold-pitching can be time-consuming and, frankly, disheartening at the beginning. To streamline this process, find the best blogger outreach service you can. These services can help you identify relevant bloggers, manage your outreach efforts, and track your progress, making it easier to connect with influencers and boost your content.
Start your Escape From the Content Treadmill
Escaping the content treadmill isn’t just about working harder but working smarter. In a world where content saturation is the norm – you simply have to be smart or close shop. Start repurposing, automating, and outreaching. You will have more time to be creative and develop great ideas.
