Fortinet Marketing Strategy 2024: A Case Study

Fortinet, a prominent player in the cybersecurity sector, is taking strategic measures in 2024 to further solidify its leadership position. With a comprehensive marketing strategy, Fortinet aims to establish itself as a trusted provider of security solutions, catering to the evolving needs of organizations in the digital era.

By leveraging innovative tactics and cutting-edge technology, Fortinet plans to stay ahead of the competition and deliver superior cybersecurity offerings. With a focus on customer-centric marketing efforts, the company aims to attract and retain global customers who recognize the value and effectiveness of Fortinet’s solutions.

Let’s dive into the details of Fortinet’s marketing strategy for 2024 and explore the key initiatives that contribute to their success in the cybersecurity sector.

Key Takeaways:

  • Fortinet is strategically positioning itself as a trusted provider of security solutions through its marketing efforts.
  • The company has gained recognition from global customers who appreciate the effectiveness of Fortinet’s solutions.
  • Fortinet’s partnership with Goldman Sachs highlights its success in attracting high-profile clients and securing investments.
  • The company’s founder, Ken Xie, emphasizes the importance of innovation and convergence in the cybersecurity industry.
  • Fortinet offers comprehensive single-vendor SASE solutions for enhanced security and operational efficiency.

Fortinet Global Customers and Case Studies

Fortinet has established a strong reputation among its global customers, who recognize the value and effectiveness of its security solutions. Let’s take a closer look at some of the notable customers and case studies that highlight Fortinet’s success in the cybersecurity sector.

1. USI Insurance Services

USI Insurance Services, a leading insurance brokerage and consulting firm, relies on Fortinet’s security solutions to protect their critical data and assets from cyber threats. With Fortinet’s comprehensive security features, USI Insurance Services can confidently provide their clients with secure and reliable services.

2. Volkswagen Group Retail France

Volkswagen Group Retail France, part of one of the world’s largest automotive manufacturers, has chosen Fortinet’s solutions to safeguard their network infrastructure and sensitive customer information. Fortinet’s solutions offer simplicity, scalability, and superior performance, meeting the stringent cybersecurity requirements of the automotive industry.

3. Alaska Airlines

Alaska Airlines, a prominent player in the aviation industry, has entrusted Fortinet with their security needs. Fortinet’s solutions provide robust protection for Alaska Airlines’ network and customer data, ensuring a safe and secure travel experience for their passengers.

These case studies demonstrate how Fortinet’s marketing strategy has effectively attracted and retained global customers across different industries. Fortinet’s solutions are praised for their security features, simplicity, and superior performance, making them the preferred choice for organizations seeking reliable cybersecurity solutions.

Customer Industry Testimonial
USI Insurance Services Insurance Fortinet’s solutions provide robust security for our critical data, allowing us to confidently serve our clients.
Volkswagen Group Retail France Automotive Fortinet offers simplicity, scalability, and superior performance, meeting our stringent cybersecurity requirements.
Alaska Airlines Aviation We trust Fortinet to protect our network and customer data, ensuring a safe and secure travel experience.

Fortinet Accelerate Event 2024

The Fortinet Accelerate Event held in 2024 was a highly anticipated gathering for cybersecurity professionals. This event served as a platform to showcase the cutting-edge advancements in cybersecurity and networking. Attendees had the opportunity to engage in hands-on demos of Fortinet’s innovative cybersecurity solutions, gaining firsthand experience of their efficacy.

The event featured a range of technical sessions and workshops, providing valuable insights into the latest industry trends and best practices. Networking opportunities allowed attendees to connect and collaborate with like-minded professionals, fostering meaningful relationships within the cybersecurity community.

One of the highlights of the Fortinet Accelerate Event was the announcement of enhancements to the renowned Fortinet Security Fabric. This comprehensive cybersecurity platform has been further strengthened with new Unified SASE (Secure Access Service Edge) innovations and GenAI offerings.

Goldman Sachs Partnership and Cybersecurity Investments

During the Fortinet Accelerate Event, the partnership between Fortinet and Goldman Sachs took center stage. Goldman Sachs, a renowned global investment banking and financial services firm, commended Fortinet for its ability to meet their cybersecurity requirements. The partnership not only exemplifies Fortinet’s commitment to providing top-notch security solutions but also highlights the company’s success in attracting high-profile clients and securing investments in the rapidly expanding cybersecurity industry.

Goldman Sachs emphasized the significance of securing users and devices everywhere, acknowledging Fortinet’s expertise in this crucial area. As organizations worldwide face mounting cybersecurity challenges, having a trusted partner like Fortinet ensures comprehensive protection and peace of mind.

Fortinet’s partnership with Goldman Sachs exemplifies the trust and confidence placed in the company’s cybersecurity solutions and services. With Goldman Sachs as a strategic partner, Fortinet is well-positioned to continue driving innovation and delivering cutting-edge solutions that safeguard organizations against evolving cyber threats.

Goldman Sachs’ recognition of Fortinet further bolsters the credibility and reputation of the company, attracting attention from other industry leaders and potential investors. This validation signifies Fortinet’s commitment to excellence and solidifies its foothold in the competitive cybersecurity marketplace.

Key Points Benefits
Goldman Sachs partnership Enhanced credibility and reputation
Securing users and devices everywhere Comprehensive protection
Investments in cybersecurity industry Strengthened financial position
Attracting high-profile clients Expanded customer base

Fortinet Founder’s Vision and Innovation Focus

At the recent Fortinet Accelerate Event, Fortinet’s founder, Ken Xie, took the stage to share his vision for the company and highlight its commitment to cybersecurity innovation. Xie emphasized the importance of converging networking and security, recognizing it as a crucial aspect of effective cybersecurity solutions.

One of the key factors driving Fortinet’s success in the cybersecurity market is its focus on organic innovation. This commitment is evident in the development of their proprietary ASIC chip and dedicated hardware systems. By investing in strong engineering and cutting-edge technology, Fortinet has been able to provide customers with advanced security solutions that address the evolving cyber threat landscape.

Fortinet Founder’s commitment to innovation extends beyond technology. Xie understands the importance of staying ahead of emerging threats and industry trends, which has been a driving force behind Fortinet’s continuous improvement and growth. By constantly striving for innovation and challenging the status quo, Fortinet has solidified its position as a leading provider of cybersecurity solutions.

Single-Vendor SASE Solutions

In today’s complex cybersecurity landscape, organizations are increasingly turning to Single-Vendor Secure Access Service Edge (SASE) solutions. These comprehensive offerings provide simplified deployment, management, and operations, offering organizations a unified approach to security and networking. By consolidating multiple functions into a single-vendor solution, organizations can streamline their operations, reduce complexity, and achieve cost savings.

The adoption of Single-Vendor SASE solutions eliminates the need to engage multiple vendors for different security and networking requirements. Instead, organizations can leverage a unified policy engine that integrates all security and networking functionalities into a single platform. This consolidation not only simplifies the deployment and management process but also enhances operational efficiency.

Fortinet, a leading cybersecurity solutions provider, estimates that implementing a Single-Vendor SASE solution can result in significant cost savings for organizations. By eliminating the need for multiple vendors, organizations can reduce procurement and licensing costs, as well as minimize training and support expenses. These cost savings can be reinvested in other critical areas, strengthening overall cybersecurity posture.

With a Single-Vendor SASE solution, organizations can benefit from simplified deployment, reduced complexity, and enhanced cost savings. By choosing a comprehensive solution that integrates security and networking functionalities, organizations can streamline their operations and better protect their digital assets.

The Benefits of Single-Vendor SASE Solutions:

  • Simplified deployment and management process
  • Unified policy engine for streamlined operations
  • Cost savings through the elimination of multiple vendors
  • Enhanced cybersecurity posture and protection
Benefits Single-Vendor SASE Multi-Vendor Approach
Deployment Easily deployable with a unified platform Complex deployment with multiple vendor interaction
Management Centralized management and unified policy engine Separate management interfaces for different vendors
Cost Potential cost savings from eliminating multiple vendors Higher costs associated with engaging multiple vendors
Cybersecurity Comprehensive security integration and enhanced protection Siloed security solutions and potential gaps

Unified SASE and Zero-Trust Technology

Unified Secure Access Service Edge (SASE) solutions offer organizations the ability to implement zero-trust technology for real-time monitoring of user and device behavior. This approach provides continuous verification and validation, ensuring secure connections and safeguarding against cyber threats. Fortinet’s FortiSASE solution stands at the forefront of this technology, offering unified agent capabilities that simplify operations and enhance security within a zero-trust environment.

Enabling Real-Time Monitoring

With Unified SASE, organizations can seamlessly integrate zero-trust principles to establish a proactive security framework. This means that user and device behavior is consistently monitored and verified in real-time. By closely scrutinizing access requests, Unified SASE ensures that only authorized entities gain entry, reducing the risk of unauthorized access and potential breaches.

Continuous Validation for Secure Connections

Unified SASE solutions also provide continuous validation of network connections to ensure that they remain secure throughout their lifespan. This approach is particularly important in today’s dynamic threat landscape, where cyberattacks can evolve rapidly. By continuously verifying connections, organizations can maintain a strong security posture and respond promptly to any suspicious activities or anomalies.

Benefits of Unified SASE and Zero-Trust Technology
Enhanced Security: Unified SASE provides robust protection against cyber threats, reducing the risk of data breaches and unauthorized access.
Simplified Operations: With unified agent capabilities, organizations can streamline their security operations, reducing complexity and improving efficiency.
Zero-Trust Environment: Implementing zero-trust technology ensures that all access requests are carefully reviewed and validated, allowing organizations to adopt a strict security stance.
Proactive Threat Defense: Real-time monitoring and continuous validation enable organizations to detect and respond to threats promptly, minimizing potential damage.

By embracing Unified SASE and zero-trust technology, organizations can establish a strong security foundation that aligns with modern cybersecurity requirements. Fortinet’s FortiSASE solution offers a comprehensive approach to security, providing unified capabilities and simplifying operations while ensuring secure connections and robust threat defense.

AI-Powered Security and Operations in SASE

SASE solutions play a crucial role in today’s cybersecurity landscape, offering comprehensive protection against evolving threats. To effectively safeguard organizations, these solutions must leverage advanced technologies such as AI and machine learning. Fortinet’s integrated SASE solutions bring together the power of AI and machine learning to enhance threat detection and provide robust security.

The integration of AI-powered security in SASE allows for proactive threat identification and mitigation. The machine learning algorithms analyze vast amounts of data in real time, enabling rapid detection of zero-day threats and malware. By continuously learning from new threat intelligence, Fortinet’s SASE solutions stay ahead of emerging risks, ensuring organizations are always protected.

With AI-powered security, organizations can benefit from increased accuracy and efficiency in threat detection. The machine learning capabilities enable automated, intelligent responses to security incidents, minimizing the risk of human error and reducing response times. This proactive approach to cybersecurity empowers organizations to stay one step ahead of attackers and better protect their sensitive data.

Furthermore, Fortinet’s AI-powered SASE solutions integrate seamlessly with the Fortinet Security Fabric. The Security Fabric provides an interconnected framework that streamlines security operations, enabling unified management and consistent threat intelligence across the network. This integration ensures that AI-powered security measures are applied consistently and effectively throughout the entire security infrastructure, enhancing overall protection.

Benefits of AI-Powered Security in SASE:

  • Proactive threat detection and mitigation
  • Automated, intelligent responses to security incidents
  • Increased accuracy and efficiency in threat detection
  • Seamless integration with the Fortinet Security Fabric
Benefits Description
Proactive threat detection and mitigation AI-powered security in SASE enables rapid identification and mitigation of zero-day threats and malware.
Automated, intelligent responses Machine learning algorithms allow for automated, intelligent responses to security incidents, minimizing human error and reducing response times.
Increased accuracy and efficiency The use of AI increases the accuracy and efficiency of threat detection, enhancing the overall effectiveness of SASE solutions.
Seamless integration with the Fortinet Security Fabric AI-powered security features seamlessly integrate with the Fortinet Security Fabric, providing consistent threat intelligence across the network.

As the cybersecurity landscape continues to evolve, AI-powered security in SASE solutions will play a pivotal role in protecting organizations from advanced threats. Fortinet’s commitment to leveraging AI and machine learning ensures that their SASE solutions remain at the forefront of cybersecurity innovation, providing organizations with comprehensive protection and peace of mind.

Extending Connectivity with SASE

SASE solutions provide organizations with the flexibility to connect and secure locations of all sizes, including microbranches and remote offices. These solutions offer comprehensive security measures, ensuring the safety of critical assets and data. With SASE connectivity, businesses can confidently expand their operations while maintaining robust security protocols.

One of the key advantages of SASE is its ability to support various devices and enable “coffee shop networking.” This means that employees can securely connect to the corporate network using their own devices (BYOD) without compromising security. Additionally, SASE solutions offer agent-less secure access capabilities, simplifying the deployment and management of secure connections.

Moreover, SASE extends connectivity beyond traditional IT environments to operational technology (OT). This integration enables organizations to secure their OT systems, such as industrial control systems and IoT devices, providing end-to-end protection against cyber threats. Fortinet’s FortiSASE solution is specifically designed to integrate OT security seamlessly into the overall network infrastructure, ensuring businesses can effectively safeguard their critical operational assets.

Furthermore, SASE solutions provide cloud security for LAN/WLAN devices. This means that even in a highly distributed network environment, where devices are connected across multiple locations and cloud-based applications, organizations can maintain a consistent security posture. This unified approach ensures that all devices, regardless of their location, adhere to the same security policies and receive the same level of protection.

Fortinet’s FortiSASE solution offers comprehensive security features that enable organizations to extend connectivity securely. With FortiSASE, businesses can confidently connect microbranches and remote offices, support various devices, and integrate OT security seamlessly. This ensures that all locations, devices, and operational assets are protected, allowing businesses to grow and thrive in a highly connected world.

End-to-End DEM in SASE

Digital Experience Monitoring (DEM) is an integral part of modern SASE (Secure Access Service Edge) solutions. By providing end-to-end visibility, DEM enhances both user experience and application performance. Organizations can optimize their digital experiences by leveraging Fortinet’s FortiSASE solution, which incorporates DEM as a key feature. With DEM, businesses can monitor their network, applications, and user interactions, ensuring seamless performance and quick issue detection.

DEM simplifies operations and reduces operational costs by providing real-time insights into network performance and application behavior. By understanding the digital experience of users, organizations can proactively address performance bottlenecks, minimize downtimes, and improve overall productivity. DEM also plays a vital role in enhancing security, as it enables organizations to detect and mitigate potential threats that may impact the digital experience. With end-to-end DEM in their SASE solution, businesses can ensure high-quality digital experiences for their users, leading to increased satisfaction, productivity, and business success.

Real-Time Monitoring and Optimization

Fortinet’s FortiSASE solution offers robust real-time monitoring capabilities, allowing organizations to track and analyze various network parameters, including bandwidth utilization, latency, and application response times. Armed with this information, businesses can identify potential performance issues, troubleshoot network bottlenecks, and optimize their digital infrastructure to deliver the best possible user experience.

Improved Mean Time to Detection and Remediation

DEM significantly reduces mean time to detection (MTTD) and mean time to remediation (MTTR) by providing proactive monitoring and real-time alerts. It helps organizations identify and address performance issues promptly, minimizing disruptions and downtime. With faster detection and efficient remediation, businesses can ensure smooth digital experiences for their users and maintain high levels of productivity.

Enhanced User Satisfaction and Productivity

By leveraging end-to-end DEM, organizations can prioritize user satisfaction by proactively addressing performance issues. A smooth and seamless digital experience boosts user satisfaction, improves productivity, and strengthens customer loyalty. Additionally, organizations can gain a competitive edge by differentiating themselves through superior digital experiences, resulting in increased customer retention and business growth.

Digital Experience Monitoring in FortiSASEDigital Experience Monitoring, end-to-end DEM, Fortinet FortiSASE solution

The Future of SASE and Cybersecurity

As organizations navigate the ever-changing cybersecurity landscape, they are increasingly moving away from legacy solutions like VPN and embracing a more advanced approach. The concept of zero trust and Secure Access Service Edge (SASE) has gained significant traction in recent years.

SASE offers numerous benefits to organizations, including consistent security across all endpoints, unified management, reduced overhead costs, and improved user experiences. By consolidating security functions into a cloud-native architecture, SASE streamlines operations and enhances overall security posture.

The Transition from Legacy Solutions to SASE

In the past, VPNs were the primary method for secure remote access. However, as the workforce becomes more distributed and threats increase in sophistication, VPNs alone are no longer sufficient. Organizations are adopting zero trust principles, which treat every user and device as potentially malicious until proven otherwise.

This shift is driving the adoption of SASE, which combines networking and security services into a single cloud-delivered offering. SASE offers a comprehensive approach to security, enabling organizations to enforce consistent policies regardless of the user’s location or the device being used.

The Importance of Security, AI-Powered Capabilities, and End-to-End Visibility

In the future of cybersecurity, security will remain paramount. Organizations must prioritize robust security measures to protect their sensitive data and valuable assets. AI-powered capabilities will play a crucial role in detecting and mitigating advanced threats in real-time.

Additionally, end-to-end visibility will become essential for organizations to understand their security posture and proactively identify vulnerabilities. Through comprehensive visibility, organizations can gain actionable insights that enable them to make informed decisions and strengthen their overall security strategy.

The Role of Fortinet in SASE Evolution

Fortinet is at the forefront of the SASE evolution, offering a comprehensive SASE solution that combines networking and security services. With Fortinet’s SASE solution, organizations can achieve a unified approach to security and network management, simplifying operations and reducing complexity.

Furthermore, Fortinet leverages AI and machine learning to enhance threat detection and response, providing organizations with advanced protection against emerging cyber threats. By integrating with the Fortinet Security Fabric, Fortinet’s SASE solution ensures consistent security and threat intelligence across the entire network infrastructure.


Fortinet’s marketing strategy for 2024 exemplifies its dedication to innovation and leadership in the cybersecurity sector. By focusing on single-vendor Secure Access Service Edge (SASE) solutions, unified security, AI-powered operations, extended connectivity, and digital experience monitoring, Fortinet aligns itself with the emerging trends in the industry.

With its comprehensive approach to cybersecurity, Fortinet establishes itself as a trusted partner for organizations seeking effective security solutions. The company’s commitment to staying at the forefront of the cybersecurity sector and its forward-thinking marketing strategy position it for continued success in the future. As the cybersecurity landscape evolves, Fortinet remains well-positioned to address the evolving security challenges faced by organizations worldwide.

As organizations increasingly prioritize security and seek innovative solutions, Fortinet’s marketing strategy sets the stage for continued growth and leadership. By addressing the latest SASE trends and incorporating cutting-edge technology, Fortinet demonstrates its ability to adapt to the ever-changing cybersecurity landscape while providing effective solutions that meet the needs of organizations in the digital age.


What is Fortinet’s marketing strategy for 2024?

Fortinet’s marketing strategy for 2024 focuses on innovative tactics to drive leadership in the cybersecurity sector.

Which global customers have recognized Fortinet’s solutions?

Fortinet has gained recognition from customers such as USI Insurance Services, Volkswagen Group Retail France, and Alaska Airlines.

What was showcased at the Fortinet Accelerate Event 2024?

The Fortinet Accelerate Event 2024 showcased the convergence of networking and cybersecurity, featuring demos, technical sessions, workshops, and networking opportunities.

What enhancements were announced for the Fortinet Security Fabric at the Accelerate Event?

Fortinet announced enhancements to the Fortinet Security Fabric, including new Unified SASE innovations and GenAI offerings.

What partnership did Fortinet highlight during the Accelerate Event?

Fortinet highlighted their partnership with Goldman Sachs, emphasizing their ability to meet cybersecurity requirements and secure investments.

What did Fortinet’s founder, Ken Xie, emphasize at the Accelerate Event?

Ken Xie emphasized the importance of converging networking and security and Fortinet’s commitment to innovation and strong engineering.

What benefits do single-vendor SASE solutions offer?

Single-vendor SASE solutions offer simplified deployment, management, and operations, reducing costs and the need for multiple vendors.

What are the key features of Fortinet’s FortiSASE solution?

Fortinet’s FortiSASE solution offers unified agent capabilities, zero-trust technology, and integrated AI-powered threat detection.

How do SASE solutions extend connectivity?

SASE solutions support connecting and securing locations of all sizes, including microbranches and remote offices, and provide cloud security for LAN/WLAN devices.

What is the role of Digital Experience Monitoring (DEM) in SASE solutions?

DEM provides end-to-end visibility, improving user experience and application performance. Fortinet’s FortiSASE solution incorporates DEM for digital experience optimization.

Why are organizations transitioning to SASE solutions?

Organizations are transitioning to SASE for consistent security, unified management, reduced overhead, and better user experiences.

What does Fortinet’s marketing strategy for 2024 demonstrate?

Fortinet’s marketing strategy for 2024 demonstrates their commitment to innovation and leadership in the cybersecurity sector.
About the author
Editorial Team