Top HubSpot Competitors and Alternatives in 2024

HubSpot, recognized for its comprehensive CRM capabilities and ease of use, is a prominent platform in the marketing automation market. However, with the evolution of business needs and the emergence of competitive platforms, exploring HubSpot competitors in 2024 can lead to more tailored and cost-effective solutions for businesses.

Notable for its free core CRM software, an extensive range of features, and adaptability to both small and large enterprises, HubSpot has set a high standard in the CRM landscape. Despite these strengths, there are several reasons why businesses might consider top HubSpot alternatives, including the cost and specific feature requirements.

As the CRM landscape evolves, alternative platforms are emerging to meet unique business requirements more effectively. Similar software to HubSpot can offer advanced functionalities, potentially enhancing productivity and customer relationship management at a better value.

Overview of HubSpot: Pros and Cons

HubSpot stands out for its ability to enhance marketing, sales, and customer service efficiencies through an integrated platform that scales to various business sizes. However, like all platforms, it has its pros and cons which are crucial to understand before making a commitment.

Pros of Using HubSpot

One of the clear advantages of HubSpot is its accessibility, offering a free CRM version that includes substantial sales management features and extensive contact capacity. Its all-in-one platform is a significant draw for companies looking to combine multiple functionalities under a single roof. This flexibility makes it one of the best HubSpot alternatives when considering all-in-one solutions. Moreover, the seamless user experience and straightforward interface further bolster its appeal.

Cons of Using HubSpot

Despite its strengths, HubSpot has some drawbacks. The advanced tools and premium support are often restricted to the higher-tier plans, making them less accessible to smaller businesses. High costs associated with these tiers can be a barrier, leading many to explore rival companies to HubSpot. Additionally, limitations such as the restriction to one email per contact can be quite constraining, prompting businesses to seek competing solutions for HubSpot that may offer more flexibility in their email marketing strategies.

HubSpot Pricing Structure

HubSpot’s tiered pricing model allows companies to scale their services as they grow. While this scalability is beneficial, it can quickly become expensive at the Professional and Enterprise levels. These tiers include premium features that might be unnecessary for smaller businesses, who could find better value elsewhere among the best HubSpot alternatives. Therefore, reviewing the actual needs versus the features offered at different price points is essential to avoid overspending on unused functionalities.

When to Consider Alternatives to HubSpot

Evaluating whether to switch from HubSpot to its competitors can be crucial for maximizing your business’s potential. It’s essential to recognize key scenarios where seeking alternatives to HubSpot may be beneficial.

High Cost

One significant factor leading businesses to explore alternatives to HubSpot is the high cost associated with its premium plans. As HubSpot vs competitors is often a comparison point, escalating costs—especially for features that may not be fully utilized—can become burdensome for many companies.

Lack of Specific Features

In some cases, HubSpot may not address specific feature needs that are critical to your business model. For instance, advanced social media integration or specialized sales methodologies might be lacking, making it necessary to look into alternatives that better suit these requirements. These tailored features can often be found in other platforms, making them compelling options when evaluating HubSpot vs competitors.

Usability Issues

Integration challenges and usability concerns within HubSpot can also push businesses toward other solutions. Competing platforms might offer smoother integration with existing systems and a more intuitive user interface. Addressing such integration and usability issues can significantly enhance operational flow and streamline processes, leading to better overall efficiency.

All-in-One Sales and Marketing CRM: Salesforce

Salesforce stands out as a formidable all-in-one sales and marketing CRM alternative to HubSpot. It offers AI-powered features, extensive customization options, and a wide array of integration capabilities.

Salesforce Strengths

One of Salesforce’s primary strengths lies in its rich features for sales reporting and forecasting. Businesses benefit from its robust customization options and extensive integration with third-party applications. With AI-driven insights and in-depth analytics, Salesforce provides an advanced level of customer relationship management, making it a top contender among HubSpot competitors.

Salesforce Weaknesses

Despite its impressive capabilities, Salesforce has some drawbacks. The user interface can be complex and less intuitive for new users. Additionally, its cost can escalate quickly, especially for businesses seeking comprehensive features. This makes it crucial for companies to perform a thorough hubspot alternatives comparison before committing to Salesforce.

Comparison with HubSpot

When comparing Salesforce to HubSpot, several distinctions emerge. Unlike HubSpot’s bundled model, Salesforce offers flexibility with separate plan packages or individual apps. However, HubSpot has a more user-friendly interface, making it easier for teams to adapt. Pricing is another considerable difference, as HubSpot can be more cost-effective depending on the tier chosen. Both platforms provide extensive CRM functionalities, but Salesforce tends to cater to larger organizations needing advanced customization and integration options.

Affordable CRM: Zoho CRM

Zoho CRM ranks high among the best HubSpot alternatives, offering a budget-friendly solution for growing businesses. With its user-friendly interface designed for task management on a Kanban board, Zoho CRM streamlines operations effectively. This platform focuses on delivering essential CRM capabilities like lead and customer management without burdening companies with high costs.

Its affordability makes Zoho CRM one of the top HubSpot alternatives, especially appealing for budget-conscious organizations. The robust functionality ensures that businesses can manage their customer relationships efficiently while scaling up according to their needs.

  1. Cost-effective for growing businesses
  2. Simplified user experience with Kanban board
  3. Strong lead and customer management capabilities

Email Marketing Solution: Mailchimp

Among the competing solutions for HubSpot, Mailchimp stands out as a strong email marketing alternative. Its user-friendly platform makes it easy for businesses to create and implement email campaigns effectively. This section delves into the strengths and weaknesses of Mailchimp to provide a balanced hubspot alternatives comparison.

Mailchimp Strengths

  • Intuitive email builders that require no coding knowledge
  • A wide selection of customizable email templates to enhance brand messaging
  • Focus on email marketing with robust outreach tools to nurture leads

Mailchimp Weaknesses

  • Limited analytics and reporting features compared to HubSpot
  • Basic automation workflows that may not meet complex needs
  • Less comprehensive social media functionality, affecting multi-channel campaigns

Mailchimp remains a viable option for businesses that primarily need an efficient email marketing service. By focusing on specific needs, it offers practical tools that align well within a dedicated email marketing strategy, providing an effective hubspot alternatives comparison for specialized email outreach solutions.

HubSpot Competitors

In the competitive landscape of CRM and marketing automation, several HubSpot competitors offer compelling alternatives. Notably, ActiveCampaign, Freshsales, and EngageBay present robust solutions that cater to businesses seeking similar software to HubSpot.


ActiveCampaign excels in delivering advanced automation, detailed reporting features, and seamless e-commerce integrations. This platform is particularly strong in its ability to orchestrate sophisticated marketing campaigns, making it a worthy competitor in the market.


Freshsales stands out with its visual sales pipelines and extensive customization options, catering primarily to sales teams. This CRM platform enhances sales tracking and management, providing an intuitive alternative for businesses seeking to optimize their sales processes.


EngageBay offers a comprehensive suite that encompasses CRM, marketing automation, and customer service functionalities at an accessible price point. Its all-in-one approach makes it highly competitive, providing value-driven solutions for small to mid-sized businesses.

Sales-Focused CRM: Pipedrive

Pipedrive stands out as a pivotal sales-focused CRM in the landscape of hubspot vs competitors. With a user-friendly interface, it incorporates robust sales management tools designed to streamline sales processes effectively. The intuitive dashboards, comprehensive reporting, and powerful analytics offered by Pipedrive make it a compelling alternative for businesses prioritizing sales pipeline management.

This platform goes beyond basic CRM functionalities, empowering sales teams with actionable insights to enhance performance. Pipedrive’s emphasis on visual sales pipelines facilitates easier tracking and management of deals, which is crucial for driving sales efficiency. It’s no surprise that many organizations consider Pipedrive as one of the top hubspot competitors for its sales-centric approach and straightforward usability.

Additionally, Pipedrive ensures a smoother sales operation through features like automated workflows and activity reminders, which aid sales representatives in staying organized and proactive. Its integration capabilities with popular third-party applications further extend its functionality, making it adaptable and versatile. Companies focusing on sales pipeline optimization and actionable sales insights will find Pipedrive a valuable alternative in the hubspot vs competitors discussion, securing its place among the top hubspot competitors.

Best Alternatives for Marketing Automation

In the landscape of marketing automation, alternatives to HubSpot are gaining traction. These alternatives offer specialized capabilities that can better suit specific business needs. Among the best HubSpot alternatives are GetResponse, Omnisend, and Drip. Each of these platforms has unique strengths tailored to diverse marketing strategies, making them worth exploring.


GetResponse emerges as a versatile marketing automation tool, offering services like email marketing, landing pages, and comprehensive automation features aimed at increasing engagement and conversion rates. The platform’s flexibility makes it one of the best HubSpot alternatives, particularly for businesses looking for a wide array of marketing functionalities.


Omnisend is a standout alternative to HubSpot, particularly targeting e-commerce businesses. It provides tailored automation sequences and seamless integrations with various e-commerce platforms. This focus makes Omnisend a powerful tool for online retailers looking to enhance their marketing automation efforts.


Drip distinguishes itself with its e-commerce-centric approach to marketing automation. It offers sophisticated automation capabilities designed to enhance the online shopping experience. These features make Drip a compelling choice among the best HubSpot alternatives for businesses focused on boosting their e-commerce operations through advanced automation techniques.

By considering these specialized tools—GetResponse for its versatility, Omnisend for e-commerce enhancements, and Drip for sophisticated e-commerce automation—businesses can identify the best alternative to HubSpot that aligns with their marketing objectives and operational needs.

Help Desk Software: Zendesk

Zendesk emerges as a powerful contender among help desk solutions, offering a suite of features designed to cater to businesses with varied customer service needs. Emphasizing support ticket management and real-time communication, Zendesk sets itself apart from other rival companies to HubSpot through its robust analytics and reporting capabilities.

Zendesk Key Features

Zendesk’s feature set is extensive, making it a strong choice when considering competing solutions for HubSpot. Key features include:

  • Omnichannel support providing seamless communication across email, chat, phone, and social media.
  • Advanced analytics that allow businesses to track performance and identify areas for improvement.
  • Customizable ticketing system to efficiently manage support requests.
  • A comprehensive knowledge base for self-service support.
  • Scalable solutions that adapt to businesses of all sizes.

Comparison with HubSpot

When comparing Zendesk with rival companies to HubSpot, it becomes clear that Zendesk’s specialized focus on customer support sets it apart. While HubSpot integrates CRM and marketing functions, Zendesk zeroes in on support tools. This targeted approach equips Zendesk with:

  • Superior ticketing capabilities, allowing for more detailed tracking and management.
  • Enhanced analytics that offer greater depth and granularity than HubSpot’s customer service features.
  • Comprehensive live chat options, facilitating immediate customer engagement.

Overall, Zendesk’s emphasis on customer support excellence makes it a preferred choice among rival companies to HubSpot for businesses with a primary focus on robust help desk functionalities.


As the CRM and marketing automation landscape continues to evolve, exploring the top HubSpot competitors and alternatives is essential for finding tools that seamlessly align with your business needs in 2024. The array of options, including powerful all-in-one platforms like Salesforce, cost-effective solutions like Zoho CRM, and specialized tools such as Mailchimp for email marketing and Zendesk for help desk support, ensures that businesses can tailor their choice to their unique requirements.

When considering similar software to HubSpot, the key factors influencing the decision include cost, specific feature requirements, usability, and integration capabilities. Each alternative presents its own strengths, whether it be Salesforce’s powerful customization and extensive integrations, Zoho CRM’s affordability, or the focused email marketing prowess of Mailchimp. For help desk solutions, Zendesk stands out with its advanced reporting and scalable support suite, providing a robust alternative for comprehensive customer service management.

Ultimately, selecting the right CRM and automation tools is a critical decision that can drive operational efficiency and marketing effectiveness. By carefully evaluating the best HubSpot alternatives, businesses can ensure they are equipped with the right technologies to support their growth and optimize their strategic initiatives. Navigating these options thoughtfully will empower companies to enhance their workflows, achieve their goals, and maintain a competitive edge in the dynamic digital marketplace.


Who are the top HubSpot competitors and alternatives in 2024?

Some of the top HubSpot competitors and alternatives in 2024 include Salesforce, Zoho CRM, Mailchimp, ActiveCampaign, Freshsales, EngageBay, Pipedrive, GetResponse, Omnisend, Drip, and Zendesk.

What are the pros of using HubSpot?

The pros of using HubSpot include a free CRM version, comprehensive sales management features, substantial contact capacity, and an integrated platform that enhances marketing, sales, and customer service effectiveness for various business sizes.

What are the cons of using HubSpot?

The cons of using HubSpot include expensive high-tier plans, premium teams only available in top-tier plans, and restrictions such as one email per contact limit. The tiered pricing structure can become costly, especially at Professional and Enterprise levels.

What is HubSpot’s pricing structure?

HubSpot’s pricing structure is tiered, offering free, Starter, Professional, and Enterprise plans. Each tier increases in price and provides additional features, with higher tiers becoming quite costly.

When should I consider alternatives to HubSpot?

Consider alternatives to HubSpot when the cost becomes prohibitive, specific features you need are missing, there are usability issues, or if integration challenges with existing systems arise.

How does Salesforce compare to HubSpot as a CRM?

Salesforce is a robust all-in-one sales and marketing CRM with AI-powered features, extensive customization, and a broad integration ecosystem. However, its interface is less intuitive and can be more expensive compared to HubSpot. Salesforce shines in sales reports, forecasting, and integration capabilities.

What are the strengths of using Zoho CRM?

Zoho CRM is an affordable alternative to HubSpot, with core CRM functionalities such as lead and customer management, making it particularly appealing for scaling businesses on a budget. It features a simplified project interface for task management.

What are the strengths and weaknesses of Mailchimp?

Mailchimp is strong in user-friendly email builders and a wide selection of templates focused on email marketing. However, it is limited in analytics, automation workflows, and social media functionality compared to HubSpot. It’s an excellent choice for businesses focusing primarily on email marketing.

How do ActiveCampaign, Freshsales, and EngageBay stand out as HubSpot competitors?

ActiveCampaign offers impressive automation, reporting, and e-commerce integrations. Freshsales caters to sales teams with visual sales pipelines and customization options. EngageBay provides a comprehensive suite of CRM, marketing automation, and customer service functionalities at an accessible price point.

What makes Pipedrive a good alternative to HubSpot?

Pipedrive delivers a sales-focused CRM experience with a user-friendly interface and robust sales management tools, including intuitive dashboards, reporting, and analytics. It’s ideal for companies prioritizing sales pipeline management and actionable sales insights.

What are the best alternatives for marketing automation compared to HubSpot?

Top alternatives for marketing automation include GetResponse, Omnisend, and Drip. GetResponse offers a versatile set of tools, Omnisend caters to e-commerce with tailored automation sequences, and Drip focuses on enhancing the online shopping experience with sophisticated automation.

How does Zendesk compare to HubSpot for help desk solutions?

Zendesk offers a potent help desk solution with advanced reporting, a scalable support suite, and strong performance in support ticketing systems, live chat, and knowledge base management. It outperforms HubSpot in-depth and granularity of analytics and reporting.
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