Top Mailchimp Competitors and Alternatives in 2024

Mailchimp is renowned for its email marketing prowess, achieving high marks for newsletter software, drip campaigns, transactional emails, and free services. Despite its popularity, Mailchimp’s broad approach may not suit every business’s unique needs. Therefore, numerous email marketing tools offer more specialized features, diverse templates, and advanced automation. Below is a comprehensive guide to the top alternatives to Mailchimp, allowing businesses to find the email marketing platform that best aligns with their specific goals.

Introduction to Mailchimp Competitors

Mailchimp has set a high standard in the email marketing industry, becoming the go-to service for many startups and established businesses. However, various scenarios can prompt the search for Mailchimp alternatives, such as the need for more sophisticated automation, a more extensive template library, or a different pricing structure.

When comparing mailchimp vs competitors, businesses should consider various aspects of email automation software comparison to determine the best fit for their needs. The landscape of email marketing is rich with alternatives that offer specialized features, catering to diverse requirements including transactional email capabilities, e-commerce integrations, and creator-focused functionalities.

Whether it’s for more advanced email automation or better pricing structures, understanding the strengths and weaknesses of different email marketing platforms helps businesses make informed decisions. With a plethora of options available, thorough email automation software comparison ensures that companies choose a solution tailored to their unique goals and preferences.

ActiveCampaign: A Powerful Mailchimp Alternative

ActiveCampaign stands out in the crowded field of email marketing automation. Offering a range of advanced marketing automation tools, it exceeds what many competitors provide, including Mailchimp. This can be particularly beneficial for businesses looking to optimize their marketing efforts with more sophisticated options.

Features of ActiveCampaign

One of the defining characteristics of ActiveCampaign is its extensive customization capabilities. Users can take advantage of lead scoring, innovative automations (such as SMS and site messaging), and a visualization tool for creating intricate automated campaigns. This feature allows businesses to analyze and understand the interplay between various marketing actions, something Mailchimp’s interface lacks.

Pros and Cons

Despite its strengths, ActiveCampaign has its drawbacks. Its learning curve is steeper than some other platforms, and it doesn’t offer a free plan, which may deter small businesses or individual entrepreneurs. On the plus side, the platform’s advanced segmentation and personalization features significantly enhance the ability of businesses to tailor their communications and marketing strategies, making it a strong alternative in the activecampaign vs mailchimp debate.

ActiveCampaign Pricing

ActiveCampaign’s pricing starts at an annual rate of $29 per month for the Marketing Lite package, which covers up to 1,000 contacts. While this isn’t the most budget-friendly option, the advanced email marketing automation features it provides can add significant value, especially for businesses ready to leverage more complex marketing strategies.

In conclusion, for businesses needing more than what Mailchimp offers, and who are ready to tackle a slightly more complex system, ActiveCampaign serves as a compelling alternative. Its diverse array of advanced tools can drive more personalized and effective marketing campaigns.

ConvertKit: Designed for Creators

ConvertKit stands out as an exceptional tool for creatives and smaller e-commerce businesses. Boasting a user-friendly interface, this platform offers an intuitive email editor that closely resembles a web builder, promoting seamless user experience. It’s no wonder ConvertKit is popular among creators who wish to optimize their email marketing strategies.

Unique Features of ConvertKit

ConvertKit shines with distinct features tailored for creative professionals:

  • Flexible Tagging: Allows for precise audience segmentation and management.
  • Range of Landing Page Templates: Choose from various designs to capture leads effectively.
  • User-Centric Design: The interface is designed to be intuitive, making it accessible even for beginners.

Pros and Cons

Understanding the benefits and limitations of ConvertKit can help creators decide if it’s the right fit:

  1. Pros:
    • Excellent for email marketing for creators, thanks to its easy-to-use features.
    • Offers robust audience segmentation capabilities.
  2. Cons:
    • Limited A/B testing options.
    • Fewer template design options compared to some competitors.

ConvertKit Pricing

ConvertKit is competitively priced, making it accessible for various budgets. Its pricing structure is as follows:

  • Free Plan: Available for up to 1,000 subscribers, providing essential email marketing features.
  • Paid Plan: Starts at $9/month when billed annually, offering additional features for growing creators.

This makes ConvertKit an appealing option for many looking for an intuitive email editor and effective tools for their email marketing for creators needs.

Constant Contact: More Email Templates

Constant Contact emerges as a robust email marketing solution for users needing simplicity paired with a comprehensive email templates library. With over 200 designs, it provides an extensive range of choices tailored to diverse campaign needs. The platform’s user-friendly interface is ideal for beginners and those seeking efficient yet effective email marketing solutions.

Template Library

The strength of Constant Contact lies in its email templates library. Offering a vast selection of custom-designed templates, users can easily personalize emails to match their brand’s aesthetic. Each template is optimized for various devices, ensuring a consistent and professional appearance across all screens.

Pros and Cons

In comparison to Mailchimp, Constant Contact vs Mailchimp shows notable advantages in its ease of use and template variety. However, it is important to weigh both sides:

  • Pros: Extensive template library, simple interface, excellent customer support.
  • Cons: No free plan, basic automation capabilities.

Constant Contact Pricing

Starting at $12/month, the platform offers competitive pricing for its feature set, though it does not include a free plan. Despite this, its pricing is justified by its user-centric tools, reliable email marketing solutions, and premium customer support that includes live chat and phone assistance across all pricing tiers.

HubSpot: All-in-One Marketing Tool

HubSpot emerges as one of the most comprehensive platforms, seamlessly integrating marketing, sales, and customer service functionalities. Featuring robust capabilities such as a CRM and email marketing tools, it stands out for businesses seeking an all-in-one marketing solution.

Comprehensive Features

The HubSpot marketing platform is renowned for its extensive range of tools. These all-in-one marketing tools include content management, social media marketing, SEO, and analytics. Businesses can leverage its automation features to streamline workflows, manage leads effectively, and monitor campaign performance across various channels.

Pros and Cons

  1. Pros:
  • Wide array of tools in one platform
  • AI capabilities enhance customer engagement
  • Free plan with up to 2,000 email sends per month
  • Cons:
    • Higher pricing for advanced features
    • Steeper learning curve for new users

    HubSpot Pricing

    The HubSpot marketing platform offers a free plan that includes essential CRM and email marketing tools. For businesses requiring more advanced functionalities, paid plans begin at $20 per month, offering additional tools and higher limits on email sends and contact management.

    Klaviyo: E-Commerce Focused

    Klaviyo distinguishes itself as a superior choice for e-commerce businesses, providing an array of powerful tools designed to enhance the customer shopping experience through tailored email marketing campaigns. Central to Klaviyo’s offer is its ability to harness vast amounts of customer data to create highly personalized interactions. This capability sets it apart in the klaviyo vs mailchimp debate, particularly for e-commerce applications.

    Standout Features for E-Commerce

    The core of Klaviyo’s appeal lies in its standout features tailored specifically for e-commerce. The platform supports customizable automated alerts that respond to specific shopping behaviors, providing timely and relevant communication with customers. Additionally, advanced segmentation enabled by robust analytics allows businesses to target specific customer groups with precision. These tools not only enhance the efficacy of e-commerce email marketing efforts but also drive increased engagement and sales conversions.

    Pros and Cons

    One of the significant advantages of Klaviyo is its deep integration capabilities with popular e-commerce platforms such as Shopify, Magento, and WooCommerce. This seamless integration means that data flows effortlessly between the e-commerce platform and Klaviyo, without the need for complex configurations. Another notable pro is the platform’s sophisticated analytics, which provide actionable insights to refine marketing strategies continuously.

    On the downside, Klaviyo does not offer a free plan, which can be a barrier for smaller businesses with limited budgets. Additionally, the extensive features and capabilities may require a steeper learning curve for users who are new to email marketing or less tech-savvy.

    Klaviyo Pricing

    While Klaviyo does not provide a free tier, its pricing is competitive and scales with the number of contacts, making it adaptable for businesses of various sizes. Pricing starts at $20 per month for up to 500 contacts, with costs increasing as the subscriber list grows. This tiered pricing model ensures that you get access to the full suite of features without unexpected costs, making Klaviyo a viable long-term investment for focused e-commerce email marketing.

    SendGrid: Best for Transactional Emails

    Businesses that prioritize email deliverability often turn to SendGrid for its robust infrastructure and high scalability. SendGrid is particularly suited for sending high-volume transactional emails, ensuring reliability even under heavy loads. Its platform is designed to deliver these emails effectively, making it a preferred choice for companies requiring dependable email solutions.

    Transactional Email Capabilities

    SendGrid offers a range of capabilities tailored to transactional email services. From order confirmations to password resets, the platform ensures that all transactional emails are sent promptly and reach the intended recipients without delays. This reliability is crucial for maintaining customer satisfaction and operational efficiency.

    Pros and Cons

    One of the main advantages of SendGrid is its focus on email deliverability. The platform’s robust infrastructure supports high-volume email sending without compromising performance. Additionally, SendGrid’s analytics and reporting tools offer insights into email performance, which is beneficial for optimizing campaigns. On the downside, some users may find SendGrid’s interface less intuitive compared to other email marketing tools, and its pricing can be a bit steep for smaller businesses.

    SendGrid Pricing

    While specific pricing details for SendGrid are not provided here, businesses often consider the value of its transactional email services worth the investment. Given its specialization in handling massive volumes of emails, SendGrid remains a viable choice for enterprises needing dependable email deliverability solutions.

    Flodesk: Simple Pricing Structure

    Flodesk stands out in the realm of email marketing with its simple email marketing platform and unique pricing structure that attracts many businesses. Compared to other options, Flodesk pricing remains consistent regardless of the subscriber count, making it a favorable choice for growing companies. Additionally, the platform offers modern email design templates that appeal to users aiming for visually compelling campaigns.

    Flexibility and Design

    One of the significant advantages of Flodesk is its flexibility and emphasis on design. The platform provides an array of modern email design templates that can be tailored to fit unique brand aesthetics. This flexibility ensures that businesses can create standout, professional-looking emails without extensive design expertise.

    Pros and Cons

    • Pros: The straightforward pricing structure of Flodesk is highly beneficial for businesses aiming to scale their email marketing efforts. Additionally, the simple email marketing platform is easy to use, offering intuitive drag-and-drop tools for creating attractive email campaigns.
    • Cons: Despite its user-friendly interface and beautiful templates, Flodesk may fall short for some users due to its limited features compared to more comprehensive platforms. Those requiring advanced automation or in-depth analytics might find it less suitable for their needs.

    Flodesk Pricing

    Flodesk offers a remarkably transparent pricing model. Unlike other platforms, Flodesk pricing remains static and does not increase as your email list grows. This flat rate pricing approach makes it an attractive, cost-effective solution for businesses of all sizes. Whether you’re a small startup or an expanding enterprise, you can enjoy the benefits of Flodesk without worrying about escalating costs.

    Brevo: Free Alternative to Mailchimp

    Brevo rises as a notable mention for those seeking a free Mailchimp alternative that doesn’t compromise on essential features. Offering a generous plan that includes unlimited email contacts and audience segmentation, Brevo positions itself as a strong contender for startups and businesses looking to manage email campaigns without incurring costs associated with scaling their contact lists.

    For companies in need of a comprehensive, cost-effective solution, the Brevo free plan serves a vital role. This plan allows businesses to integrate unlimited email contacts, making it easier to maintain thorough audience segmentation. By offering robust functionality while remaining budget-friendly, Brevo ensures even small businesses can execute professional and targeted email campaigns.

    Moreover, the platform’s intuitive design enhances its appeal, providing myriad tools without the steep learning curve associated with some email marketing software. For those prioritizing cost-efficiency while still seeking a platform capable of handling expansive contact lists and intricate audience segmentation, Brevo proves to be an exemplary choice.

    MailerLite: For Advanced Users

    MailerLite has established itself as a strong, affordable Mailchimp alternative, particularly for users looking for advanced features at a reasonable price point. The platform is praised for its seamless usability and sophisticated design elements, making it a popular choice for seasoned email marketers.

    Advanced Features

    One of MailerLite’s standout aspects is its suite of advanced email automation tools. These tools allow users to create intricate workflows tailored to individual subscriber behaviors, enhancing engagement and conversion rates. The platform also offers robust A/B testing, dynamic content options, and detailed analytics, which are essential for measuring and optimizing campaign performance.

    Pros and Cons

    • Pros:
      • Intuitive and easy-to-use interface
      • Comprehensive design capabilities
      • Strong deliverability rates
    • Cons:
      • Advanced features can be overwhelming for new users
      • Limited customer support options on free plans

    MailerLite Pricing

    MailerLite is an excellent option for those needing an affordable Mailchimp alternative. They offer a free plan for up to 1,000 subscribers, which includes essential features for starting email campaigns. As your contact list grows, the pricing remains competitive, making it an economical choice for businesses aiming to leverage advanced email marketing functionality without incurring high costs.

    Comparing Mailchimp Competitors: Which is Best for You?

    When evaluating Mailchimp alternatives, it’s essential to carry out an email marketing platform comparison that focuses on the specific needs of your business. Features can vary significantly across different platforms, from advanced automation to design capabilities, so understanding these distinctions can help in making an informed choice.

    Feature Comparison

    Each email marketing platform offers a unique set of features that caters to different business needs. For instance, ActiveCampaign excels in automation capabilities, while ConvertKit focuses on creator-friendly tools. HubsSpot brings an all-in-one approach integrating CRM with marketing tools. When conducting an email marketing platform comparison, consider integration capabilities, ease of use, design options, and customer support.

    • ActiveCampaign: Best for advanced marketing automation
    • ConvertKit: Ideal for content creators
    • Constant Contact: A wide array of email templates
    • HubSpot: Comprehensive all-in-one marketing tool
    • Klaviyo: Focused on e-commerce needs
    • SendGrid: Reliable for transactional emails
    • Flodesk: Simple pricing with modern design templates
    • Brevo: Free plan with unlimited contacts
    • MailerLite: Advanced features at an affordable price

    Pricing Comparison

    Another critical aspect in choosing the best email marketing platform is comparing the pricing structures. The costs can range widely depending on the features and scale of services provided. Here is a closer look into the mailchimp alternatives feature and price comparison:

    • ActiveCampaign: Starts at $29/month for the Marketing Lite package
    • ConvertKit: Free for up to 1,000 subscribers, $9/month for additional features
    • Constant Contact: Starts at $12/month
    • HubSpot: Free plan available, additional features start from $20/month
    • Klaviyo: Pricing based on features and scalability, no free plan
    • SendGrid: Pricing varies, focuses on deliverability
    • Flodesk: Single price structure that doesn’t increase with list size
    • Brevo: Generous free plan allowing unlimited contacts
    • MailerLite: Free for up to 1,000 subscribers, affordable as contact list grows

    Examining these aspects closely through a well-structured email marketing platform comparison can guide you towards the best choice, aligning features and pricing with your marketing objectives.


    The hunt for the best email marketing platform selection entails evaluating Mailchimp alternatives that meet various specialized needs and preferences. As the email marketing landscape evolves in 2024, businesses have a spectrum of robust options to consider. From the extensive automation capabilities of ActiveCampaign to the creator-focused features of ConvertKit, each platform brings something unique to the table.

    When evaluating Mailchimp alternatives, it is vital for businesses to meticulously assess each contender based on factors such as feature sophistication, scalability, industry focus, and customer support. Whether prioritizing extensive template libraries with Constant Contact or seeking transactional email reliability with SendGrid, the key is aligning the platform’s capabilities with business objectives. This strategic evaluation will ensure that the selected email marketing tool effectively supports marketing ambitions and facilitates growth.

    Ultimately, the nuanced process of best email marketing platform selection must account for the distinctive requirements and evolving strategies of the business. By performing a rigorous assessment, businesses can identify a solution that not only meets their current needs but also scales with their future growth. Therefore, regardless of the specific goals, there exists a Mailchimp alternative that can enhance email marketing efforts, contributing significantly to marketing success in 2024.


    What are some top alternatives to Mailchimp?

    Top alternatives to Mailchimp include ActiveCampaign, ConvertKit, Constant Contact, HubSpot, Klaviyo, SendGrid, Flodesk, Brevo, and MailerLite.

    What makes ActiveCampaign a strong competitor to Mailchimp?

    ActiveCampaign offers advanced marketing automation, extensive customization options, lead scoring, and superior segmentation capabilities compared to Mailchimp. Its features include SMS and site messaging, and it provides visualization of complex automated campaigns.

    Who is ConvertKit best suited for?

    ConvertKit is designed for creators, such as bloggers, podcasters, and smaller e-commerce businesses. It excels in segmentation, audience management, and offers a user-friendly email editor and landing page templates.

    What is the primary advantage of Constant Contact over Mailchimp?

    Constant Contact offers a more extensive library of over 200 ready-made email templates, catering to a wide array of campaigns. It is ideal for beginners seeking simplicity and essential automation capabilities.

    How does HubSpot’s email marketing platform differ from Mailchimp?

    HubSpot integrates marketing, sales, and customer service, providing an all-in-one solution. It also includes AI capabilities across its tools, offering enhanced features for buyer lifecycle management. HubSpot offers a free plan with up to 2,000 email sends per month.

    What e-commerce features does Klaviyo offer?

    Klaviyo provides customizable automated alerts for shopping behaviors and advanced segmentation. It is designed to enhance the customer experience and drive sales for e-commerce stores through tailored email marketing strategies.

    Why might businesses choose SendGrid over Mailchimp?

    SendGrid is preferred by businesses that prioritize deliverability, especially for high-volume transactional emails. It is known for its robust infrastructure and reliability in handling large volumes of emails without compromising performance.

    What is unique about Flodesk’s pricing structure?

    Flodesk offers a straightforward pricing structure that remains flat regardless of list size. This makes it appealing to businesses that are scaling their audiences while seeking modern and aesthetically pleasing email designs.

    How does Brevo serve as a free alternative to Mailchimp?

    Brevo offers a generous free plan that includes unlimited contacts and audience segmentation. It is a strong contender for startups and businesses looking to manage their email campaigns cost-effectively as they scale their contact lists.

    What advanced features does MailerLite offer?

    MailerLite is recognized for its ease of use, extensive design capabilities, and superior deliverability. It provides advanced email marketing tools and list management features while maintaining affordability, especially with its free plan for up to 1,000 subscribers.

    How should businesses compare Mailchimp competitors to find the best fit?

    Businesses should analyze the features and pricing points of each platform, considering their specific needs. Important factors include the platform’s functionalities, ease of integration, customer support quality, and budget constraints.
    About the author
    Editorial Team