Top Pardot Competitors and Alternatives in 2024

When it comes to marketing automation software, Pardot by Salesforce is a popular choice. However, there are several other competitors and alternatives in the market that offer similar functionalities. In this article, we will explore the top Pardot competitors and alternatives in 2024 to help you enhance your marketing automation strategy effectively.

Marketing automation has become a crucial component for businesses striving to streamline their marketing processes, nurture leads, and drive conversions. While Pardot offers an array of features and seamless integration with other Salesforce products, it’s essential to consider other options that might better suit your organization’s needs.

By exploring the top Pardot competitors and alternatives, you can gain valuable insights into other marketing automation platforms that can help you achieve your marketing objectives. Whether you are looking for customizable form-building capabilities, detailed analytics, or integration with popular CRM systems, there is a diverse range of solutions available in the market.

Throughout this article, we will delve into some notable Pardot competitors and alternatives, discussing their key features, benefits, and how they stack up against Pardot. By the end, you will have a better understanding of the various options available to enhance your marketing automation strategy and drive better results.


Jotform is a powerful marketing automation software that combines intuitive features with seamless integration capabilities. With its emphasis on customizable form-building capabilities, Jotform empowers businesses to create personalized and engaging online forms that capture valuable customer data. By integrating with Salesforce, Jotform provides a seamless solution for automating lead management and enhancing customer relationship management.

One of the key strengths of Jotform is its extensive collection of over 10,000 form templates, allowing businesses to quickly create professional-looking forms tailored to their specific marketing objectives. These templates cover a wide range of purposes, including surveys, event registrations, contact forms, feedback forms, and more. With Jotform’s easy-to-use drag-and-drop form builder, even users without technical expertise can create and customize forms to match their branding and design preferences.

In addition to its form-building capabilities, Jotform offers robust integration with Salesforce, a leading customer relationship management platform. This integration enables businesses to automate the process of adding leads, contacts, and accounts to their CRM system directly from Jotform. By streamlining this data transfer, businesses can save time and effort while ensuring that all customer information is accurately captured and organized.

Furthermore, Jotform provides versatile options for optimizing marketing campaigns. With the ability to collect subscription fees, donations, and even sell products online, Jotform helps businesses streamline their payment processes and generate revenue seamlessly. The platform offers various payment gateway integrations, ensuring secure and convenient transactions for both businesses and customers.

With its user-friendly interface and comprehensive set of features, Jotform empowers businesses to elevate their marketing automation strategies. Its integration with Salesforce, customizable form-building capabilities, and diverse payment options make it a valuable tool for businesses of all sizes. Whether you’re collecting leads, feedback, registrations, or payments, Jotform provides the versatility and functionality needed to enhance your marketing efforts.

Marketo Engage

Marketo Engage, now part of Adobe Experience Cloud, is a scalable marketing automation software suitable for various industries. It offers a scalable option for businesses looking to enhance their marketing automation strategy. Marketo Engage provides a wide range of features and tools to drive consumer engagement and effectively manage leads.

One of the key strengths of Marketo Engage lies in its consumer engagement tools. With behavior tracking and content personalization capabilities, businesses can create targeted and personalized marketing campaigns to effectively engage their customers. The software also offers lead management tools that streamline the lead nurturing process, allowing businesses to efficiently manage and convert leads into customers.

Furthermore, Marketo Engage provides marketing impact analysis that enables businesses to measure the effectiveness of their marketing efforts. With detailed analytics and reporting, companies can gain valuable insights into their campaigns, identify areas for improvement, and make data-driven decisions to optimize their marketing strategies.


SharpSpring is a sales and marketing automation platform known for its detailed analytics and website lead tracking capabilities. As a versatile option for businesses of all sizes, SharpSpring combines the power of sales and marketing automation in one integrated solution.

With SharpSpring, businesses can effectively manage their sales pipelines and marketing campaigns by leveraging its sales and marketing automation platform. The platform provides a user-friendly interface that allows seamless automation of marketing workflows, enabling companies to optimize their marketing efforts and drive revenue growth.

One of the standout features of SharpSpring is its emphasis on detailed analytics. The platform offers advanced reporting and analytics tools that provide valuable insights into the performance of marketing campaigns. By tracking key metrics and data, businesses can make informed decisions, identify areas for improvement, and optimize their marketing strategies.

In addition to its analytics capabilities, SharpSpring excels in website lead tracking. It enables businesses to track website visitors, capture valuable lead information, and gain a deeper understanding of their audience. This valuable data can then be used to personalize marketing efforts, nurture leads, and drive conversions.

Key Features of SharpSpring:

  • Branching logic: With SharpSpring’s branching logic, you can create dynamic and personalized marketing workflows. This feature allows you to tailor your messaging and content based on the actions and behaviors of your leads.
  • CRM information syncing: SharpSpring integrates seamlessly with various customer relationship management (CRM) systems, enabling businesses to sync valuable customer data and streamline their sales and marketing efforts.
  • Buyer persona creation: The platform enables businesses to create detailed buyer personas, which helps in targeting the right audience with personalized and relevant content.

With its comprehensive set of features, SharpSpring offers businesses a powerful solution for automating their sales and marketing processes. Whether you’re a small startup or a large enterprise, SharpSpring provides the tools and insights needed to drive your marketing initiatives forward.


HubSpot is a leading provider of centralized marketing software that enables businesses to automate various marketing activities within one platform. With its comprehensive suite of features, HubSpot empowers marketers to streamline their workflow and improve efficiency.

One of HubSpot’s key offerings is its social media management capabilities. With this feature, users can schedule and publish social media posts across multiple channels, including Facebook, Twitter, LinkedIn, and Instagram. By leveraging HubSpot’s social media management tools, marketers can easily manage their social presence and engage with their audience effectively.

Furthermore, HubSpot’s ad tracking feature allows marketers to monitor and analyze the performance of their advertising campaigns. This data-driven approach helps optimize marketing efforts, ensuring that ad spend is allocated effectively to reach the target audience and drive desired results.

Another standout feature of HubSpot is its live chat functionality. With this tool, businesses can engage website visitors in real-time, providing instant support and personalized assistance. This fosters positive customer experiences, ultimately leading to increased conversions and customer satisfaction.

Moreover, HubSpot places emphasis on SEO optimization. By leveraging HubSpot’s SEO tools, businesses can optimize their website content, conduct keyword research, and track their search engine rankings. This ensures that businesses are visible to their target audience, driving organic traffic and enhancing their online presence.

HubSpot’s centralized marketing software is particularly suitable for small businesses. Many of its features are available for free, allowing companies to get started without a substantial financial commitment. As businesses grow, HubSpot offers premium plans that provide additional functionality and scalability.

Overall, HubSpot offers a comprehensive marketing software solution that combines social media management, ad tracking, live chat, and SEO optimization. With its user-friendly interface and diverse range of tools, HubSpot caters to the needs of marketers striving for success in the digital landscape.


Keap, formerly known as InfusionSoft, is a comprehensive marketing platform that streamlines marketing processes and provides a range of features to enhance your marketing strategies. Designed specifically for small businesses, Keap offers a comprehensive solution for lead generation and customer experience optimization.

One of the key advantages of Keap is its ability to generate and convert leads effectively. The platform enables businesses to create customized landing pages that capture the attention of potential customers. By utilizing SMS broadcasts and targeted emails, Keap ensures that your marketing message reaches the right audience at the right time, increasing the chances of conversion.

In addition, Keap facilitates efficient communication with customers through various channels. With its email, call, and text capabilities, you can easily keep in touch with your customers and provide them with timely updates and offers. This personalized approach enhances the overall customer experience, fostering loyalty and customer satisfaction.

Moreover, Keap’s comprehensive marketing platform offers features like invoice creation and quote management, enabling you to streamline your sales and marketing operations. By centralizing these processes within a single platform, Keap helps you save time and stay organized.

Overall, Keap is a powerful marketing platform that provides small businesses with the tools they need to optimize lead generation, enhance customer experience, and streamline their marketing efforts. With its user-friendly interface and comprehensive feature set, Keap is a top choice for businesses looking to take their marketing strategies to the next level.


ActiveCampaign is a user-friendly marketing automation software that offers a powerful set of features to enhance your marketing strategy. With its built-in CRM and sales automation capabilities, ActiveCampaign allows you to streamline your workflows and create personalized experiences for your customers.

One of the key advantages of ActiveCampaign is its seamless integration with over 840 apps, providing you with a wide range of options to tailor the software to your specific needs. Whether you’re running an e-commerce store, a digital business, or a B2B company, ActiveCampaign offers the tools you need to drive engagement and convert leads into customers.

ActiveCampaign empowers you with predictive content, allowing you to deliver the right message to the right audience at the right time. Its event tracking feature enables you to monitor user behavior and gain valuable insights for targeted marketing campaigns. Additionally, the lead scoring system helps you prioritize your leads for more efficient follow-ups.

To capture leads and expand your subscriber base, ActiveCampaign offers customizable subscription forms that can be embedded on your website or landing pages. These forms can be tailored to capture the information that matters most to your business.

With ActiveCampaign’s automation goals, you can set specific objectives and triggers to automate repetitive tasks and nurture your leads throughout their customer journey. This saves you time and effort while ensuring consistent and personalized communication with your audience.

ActiveCampaign’s built-in CRM functionality allows you to manage your contacts, track their interactions, and gain insights into their preferences and behaviors. This comprehensive view of your customers enables you to deliver highly targeted and relevant marketing campaigns.

With ActiveCampaign, you can take your sales automation to the next level. The software provides tools for lead scoring, email tracking, and even SMS marketing. These features help you identify the most promising leads and engage with them effectively to convert them into valuable customers.

In conclusion, ActiveCampaign offers a user-friendly marketing automation software with a built-in CRM and sales automation capabilities. Its seamless integration with over 840 apps allows businesses to customize the software according to their specific needs. Whether you’re an e-commerce store, digital business, or B2B company, ActiveCampaign provides the tools to drive engagement, capture leads, and automate your marketing processes successfully.


Autopilot is a powerful marketing automation tool that offers a visual approach to streamline your marketing campaigns. With its user-friendly interface and intuitive design, Autopilot allows businesses to automate various tasks, saving time and increasing efficiency.

One of the key features of Autopilot is its visual marketing automation capabilities. Instead of relying on complex coding or technical skills, Autopilot provides a drag-and-drop interface that enables users to easily create and customize automated workflows. This visual approach makes it accessible for marketers of all levels of expertise.

In addition to automating routine tasks like lead assignment and appointment scheduling, Autopilot also emphasizes creating a customized customer experience. By integrating with apps like Salesforce, Autopilot enables businesses to gather customer data and create personalized interactions.

With Autopilot, you can easily customize correspondence with your audience, whether it’s through personalized emails, SMS messages, or even physical mail. This level of personalization helps businesses build stronger relationships with their customers and enhance brand loyalty.

Autopilot also offers a range of features to help businesses engage with their audience, such as creating interactive content, personalized landing pages, and targeted newsletters. These tools allow businesses to create memorable interactions and stand out in a crowded market.

Overall, Autopilot provides businesses with a comprehensive and user-friendly platform for visual marketing automation and customized customer experiences. By integrating with Salesforce and other apps, Autopilot offers seamless integration with your existing marketing stack, making it a valuable tool for streamlining your marketing efforts and driving business growth.


In conclusion, when considering marketing automation alternatives to Pardot, it’s essential to assess your specific needs and requirements to choose the right software. Take into account factors such as form-building capabilities, scalability, analytics, integration with CRM systems, and customization options. By carefully evaluating the available options, you can find the marketing automation software that best aligns with your business goals, helping you enhance your marketing strategy effectively.


What are some top competitors to Pardot in 2024?

Some top competitors to Pardot in 2024 include Jotform, Marketo Engage, SharpSpring, HubSpot, Keap, ActiveCampaign, and Autopilot.

What are the key features of Jotform?

Jotform offers robust and customizable form-building capabilities, integration with Salesforce, and the ability to collect subscription fees, donations, and sell products online.

What features does Marketo Engage provide?

Marketo Engage offers consumer engagement tools, lead management tools, behavior tracking, content personalization, and marketing impact analysis.

What distinguishes SharpSpring from other competitors?

SharpSpring is known for its detailed analytics and website lead tracking capabilities, along with a user-friendly interface for automating marketing campaigns.

What does HubSpot offer as a marketing software?

HubSpot provides a comprehensive platform for marketing automation including social media management, ad tracking, live chat, and SEO optimization.

How can Keap streamline marketing processes?

Keap streamlines marketing processes with features like lead generation and conversion through customized landing pages, SMS broadcasts, and targeted emails.

What features does ActiveCampaign offer?

ActiveCampaign offers built-in CRM and sales automation capabilities, integration with over 840 apps, and features like predictive content, event tracking, lead scoring, and subscription forms.

How does Autopilot stand out as a marketing automation software?

Autopilot provides a visual approach to marketing automation with a user-friendly interface, customizable customer experience, and integration with apps like Salesforce.

How should I choose the right software for marketing automation?

When choosing the right software for marketing automation, consider factors like form-building capabilities, scalability, analytics, CRM integration, and customization options.
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Editorial Team