Top Qualtrics Competitors and Alternatives in 2024

Qualtrics is a popular experience management software that has gained recognition as a reliable solution for businesses looking to collect and analyze valuable customer feedback. However, it’s important to note that not every business’s needs are the same, and accordingly, there are a number of competitors and alternatives to Qualtrics that offer similar features and functionalities.

In this article, we will explore some of the top Qualtrics competitors in 2024 and provide an in-depth analysis of their key features, pros and cons, pricing plans, and user reviews. Whether you are in search of survey software, online survey tools, data collection platforms, research suites, customer experience management solutions, or feedback management systems, this article will help you discover the most suitable alternative for your business.

Among the leading Qualtrics competitors, you will find well-known names such as UXtweak, Survey Monkey, SurveySparrow, Alchemer, and many more. Each of these alternatives offers unique features and benefits that cater to different business requirements, making it crucial for you to evaluate them based on your specific needs.

Whether you are seeking robust data analytics tools, comprehensive survey analysis solutions, or experience management platforms, this article will provide you with the necessary insights and information to make an informed decision. By exploring the features, pros and cons, pricing structures, and user reviews of each competitor, you can determine the alternative that is best suited for your business.

Stay tuned as we delve into the details of each Qualtrics competitor, highlighting their strengths and helping you find the ideal solution for your business’s survey and research needs.


When it comes to finding an alternative to Qualtrics, UXtweak is a top contender in the market. This comprehensive research suite offers a range of powerful solutions to gather user feedback, improve customer experience, and drive data-based decisions.

UXtweak’s user-friendly platform enables businesses to conduct various types of usability testing. With moderated testing, companies can observe users’ interactions firsthand, gaining valuable insights into their behavior and preferences. Additionally, website usability testing allows organizations to identify and resolve any potential issues affecting user experience. The platform goes beyond websites and extends its usability testing capabilities to mobile app testing as well.

One of the standout features of UXtweak is session recording with heatmaps. This powerful tool allows businesses to visualize user journeys and examine their website or app’s performance in detail. Session recordings provide crucial information on how users navigate through a platform, helping companies optimize their customer experience accordingly.

As an advanced survey analysis solution, UXtweak enables businesses to extract meaningful insights from user feedback. With its robust survey analysis capabilities, companies can analyze survey results effectively, uncovering valuable patterns and trends. This data-driven approach empowers decision-makers to make informed choices that positively impact their business strategies.

Survey Monkey

Survey Monkey is a user-friendly alternative to Qualtrics that offers businesses an easy way to transform their questions into meaningful data. With its intuitive survey builder, businesses can design and distribute surveys with ease, gaining valuable insights from their target audience.

One of the key strengths of Survey Monkey is its user-friendly interface, which makes it accessible to users of all levels of technical expertise. The platform provides a range of pre-designed templates and question types, allowing businesses to create professional surveys quickly and efficiently.

When it comes to data analysis, Survey Monkey doesn’t disappoint. The platform offers powerful analytical tools that enable businesses to dive deep into survey responses and uncover actionable insights. The built-in visualizations help with data interpretation, making it easier for users to understand and present their findings.

Furthermore, Survey Monkey’s cross-channel distribution feature allows businesses to reach their target audience seamlessly. Whether it’s through email, social media, or embedded surveys on websites, Survey Monkey offers versatile distribution options, ensuring a higher response rate and more accurate data collection.

Key Features of Survey Monkey:

  • User-friendly survey builder
  • Wide range of question types and templates
  • Powerful data analysis tools
  • Built-in visualizations for easy data interpretation
  • Cross-channel distribution for maximum reach

Overall, Survey Monkey is a reliable and user-friendly survey builder that empowers businesses to gather valuable data and gain actionable insights. Its intuitive interface, robust analytical capabilities, and cross-channel distribution make it a top choice for businesses of all sizes.

Considering its user-friendly nature and advanced features, it’s no wonder that Survey Monkey is a popular alternative to Qualtrics in the survey software landscape.


SurveySparrow is a versatile Qualtrics alternative that takes surveys to the next level with its innovative conversational interface. By offering chat-like surveys, SurveySparrow successfully engages respondents and enables businesses to gauge customer and employee sentiment effectively.

One of SurveySparrow’s standout features is its conversational surveys, which mimic real conversations, making the survey-taking experience more interactive and engaging. This conversational approach encourages higher response rates and provides valuable insights into customer preferences and opinions.

Utilizing SurveySparrow’s dashboards, businesses can easily track and analyze feedback received from conversational surveys. The platform provides comprehensive feedback analytics, allowing organizations to derive actionable insights from the data collected.

With SurveySparrow’s ticket management feature, businesses can resolve customer issues promptly. The platform enables the creation of support ticket systems within surveys, ensuring that customer feedback is addressed and can be tracked efficiently.

The drag-and-drop interface offered by SurveySparrow simplifies the survey creation process. Users can effortlessly design surveys that align with their branding and user experience goals. SurveySparrow also supports answer piping, a feature that enables dynamic data population in subsequent questions based on previous responses, further enhancing the survey experience.

SurveySparrow’s conversational surveys and customer engagement solutions make it an excellent choice for businesses seeking Qualtrics alternatives. By leveraging the power of conversational interfaces and feedback analytics, SurveySparrow empowers organizations to gain valuable insights, enhance customer satisfaction, and make data-driven decisions.


Alchemer, formerly known as SurveyGizmo, is a research powerhouse and an ideal Qualtrics alternative. With its robust data management capabilities and user-friendly interface, Alchemer empowers businesses to conduct comprehensive research and gather valuable insights.

One of Alchemer’s standout features is its extensive library of ready-made templates for various survey types. These templates provide businesses with a convenient starting point and ensure that surveys are designed following best practices. Whether you need to collect customer feedback, conduct market research, or measure employee satisfaction, Alchemer has a ready-made template to suit your needs.

What sets Alchemer apart is its live edit functionality, which allows users to make changes to surveys in real-time. This feature eliminates the need to start from scratch every time a modification is required, saving valuable time and effort.

In addition to live edits, Alchemer offers a wide range of question types, enabling businesses to gather nuanced and actionable data. From multiple-choice and rating scale questions to advanced options like matrix grid and text analysis, Alchemer equips researchers with the tools they need to gather granular insights.

With Alchemer’s dynamic flow feature, researchers can guide respondents through surveys based on their previous responses. This customizable branching logic ensures that each respondent receives a personalized survey experience, leading to higher engagement and more accurate data.

Alchemer’s data management capabilities make it easy to organize, analyze, and export survey data. Its intuitive interface allows users to filter, segment, and visualize results, providing clear and actionable insights. Whether you need to generate reports or integrate survey data with other platforms, Alchemer offers seamless data export and integration options.

Alchemer’s powerful features, combined with its user-friendly interface and extensive template library, make it a top choice for businesses looking beyond Qualtrics. Whether you’re a small startup or a large enterprise, Alchemer provides the tools and flexibility to conduct effective research and gather valuable insights.


Medallia is a powerful data collection platform that enables businesses to gather valuable insights about their audience through text and video surveys. With its comprehensive suite of features, Medallia serves as a robust solution for data management, text analytics, and multi-channel data collection.

One of the key strengths of Medallia is its ability to collect feedback from various sources, allowing businesses to gain a holistic understanding of their customer experiences. Whether it’s through email surveys, website intercepts, or in-app messaging, Medallia offers a seamless and user-friendly experience for respondents.

With its advanced text analytics capabilities, Medallia enables businesses to analyze and derive meaning from unstructured customer feedback. By leveraging natural language processing and sentiment analysis algorithms, Medallia helps organizations uncover valuable insights that drive strategic decision-making.

Furthermore, Medallia’s intuitive data management tools allow businesses to organize and store data efficiently. By centralizing feedback data within the platform, businesses can easily access and manipulate data for deeper analysis and reporting.

Medallia’s multi-channel data collection capabilities ensure that businesses can reach their target audience across various touchpoints. Whether it’s through web, mobile, or social media platforms, Medallia provides a seamless experience for both businesses and respondents.

By leveraging Medallia’s data collection platform, businesses can gain a comprehensive understanding of their audience, improve customer experiences, and drive strategic decision-making based on actionable insights.


QuestionPro is a versatile survey solution that serves as a viable alternative to Qualtrics. It offers a comprehensive range of tools for both quantitative and qualitative research, allowing businesses to gather rich insights from their customers and employees.

With QuestionPro, businesses can create and distribute surveys, analyze the data collected, and visualize the results in a meaningful way. The platform provides user-friendly interfaces and features to design compelling surveys and questionnaires, ensuring a smooth and engaging survey experience for respondents.

One of the standout features of QuestionPro is its robust survey solutions. It offers a wide range of question types, allowing businesses to tailor their surveys to capture the necessary data accurately. The platform also provides helpful resources and question design assistance to ensure optimal survey performance.

QuestionPro goes beyond just collecting data. It offers advanced analytics and reporting capabilities, enabling businesses to gain valuable insights from their survey results. The platform provides intuitive visualizations, making it easy to interpret data and identify key trends and patterns.

Integration is another strong suit of QuestionPro. It seamlessly integrates with leading platforms and solutions, allowing businesses to streamline their survey processes and incorporate survey data into their existing workflows. This integration capability enhances the efficiency and effectiveness of survey operations within an organization.

Overall, QuestionPro provides a powerful and comprehensive suite of survey solutions for businesses looking to conduct quantitative and qualitative research. Its user-friendly interfaces, versatile question design options, advanced analytics, and seamless integration make it a reliable choice for capturing valuable customer and employee insights.

Other Qualtrics Competitors

In addition to the mentioned competitors, there are other notable alternatives to Qualtrics in the market. These competitors offer a range of features and solutions that cater to different business needs. Here are a few worth considering:

  1. InMoment: InMoment is a customer feedback platform that focuses on delivering end-to-end customer support. With powerful dashboards and analytics, businesses can gain valuable insights and improve their overall customer experience.
  2. Retently: Retently offers a comprehensive feedback management system, allowing businesses to gather customer feedback and measure their Net Promoter Score. With Retently, businesses can identify areas for improvement and enhance customer satisfaction.
  3. specializes in customer feedback and survey solutions. It provides businesses with the tools and analytics necessary to understand customer sentiment and create targeted engagement strategies.
  4. GetFeedback: GetFeedback is a customer experience platform that helps businesses collect and analyze real-time feedback. Its user-friendly interface and customizable survey templates make it easy to gather valuable insights and improve customer satisfaction.

These Qualtrics competitors offer a range of features, from end-to-end customer support to powerful analytics and survey templates. Businesses can select the platform that aligns with their specific needs and goals to gather actionable insights and enhance their overall customer experience.


In today’s competitive business landscape, it is crucial to consider alternative survey analysis solutions that cater to your specific needs. As we look forward to 2024, several leading competitors are emerging as viable Qualtrics alternatives. UXtweak, Survey Monkey, SurveySparrow, and Alchemer are just a few of the noteworthy options available.

These competitors offer unique features and benefits that enable businesses to gather valuable customer feedback, enhance the overall customer experience, and make data-driven decisions. Whether you need comprehensive research suites, user-friendly survey builders, conversational surveys, or data management platforms, these alternatives have you covered.

When choosing the best alternative to Qualtrics, it is crucial to evaluate the features, pros and cons, pricing structures, and user reviews of each solution. By conducting a thorough analysis, you can select the right platform that aligns with your business goals, meets your specific requirements, and enables you to unlock valuable insights from survey data.


What are some popular Qualtrics competitors and alternatives in 2024?

Some popular Qualtrics competitors and alternatives in 2024 include UXtweak, Survey Monkey, SurveySparrow, Alchemer, Medallia, and QuestionPro, among others.

What features does UXtweak offer as an alternative to Qualtrics?

UXtweak offers features such as moderated testing, website usability testing, session recording with heatmaps, mobile app usability testing, and more, making it a comprehensive suite for gathering valuable customer feedback and enhancing customer experience.

How does Survey Monkey compare to Qualtrics?

Survey Monkey is a user-friendly alternative to Qualtrics that allows businesses to transform questions into numbers. It offers AI-powered tools, single-page surveys, progression bars, question banks, visualizations, and cross-channel distribution to deliver exceptional experiences to both employees and customers.

What are the features of SurveySparrow, an alternative to Qualtrics?

SurveySparrow offers conversational surveys with its chat-like interface, engaging respondents and gauging customer and employee sentiment. Its features include conversational surveys, dashboards, ticket management, drag-and-drop interface, and answer piping.

How is Alchemer a suitable alternative to Qualtrics?

Alchemer (formerly known as SurveyGizmo) is a research powerhouse that provides ready-made templates for various survey types, live edits, rich question types, and dynamic flow, making it an ideal alternative to Qualtrics.

What does Medallia offer as a data collection platform?

Medallia is a data collection platform that helps businesses gain insights about their audience through text and video surveys. It offers features such as data management, text analytics, and multi-channel data collection, allowing businesses to collect feedback from various sources and analyze customer experiences.

What are the features of QuestionPro as a Qualtrics alternative?

QuestionPro offers both quantitative and qualitative research tools, allowing businesses to capture rich customer and employee insights. Its features include survey solutions, question design help, visualizations, and integrations with leading platforms.

What are some other notable alternatives to Qualtrics?

In addition to the mentioned competitors, other notable alternatives to Qualtrics include InMoment, Retently,, and GetFeedback. These competitors offer features like end-to-end customer support, powerful dashboards, feedback analytics, and survey templates.

Why should I explore alternatives to Qualtrics?

While Qualtrics may be a popular choice, it’s important to explore alternative survey analysis solutions that align with specific business needs. By evaluating the features, pros and cons, pricing, and user reviews of different alternatives, you can choose the best solution for your business.
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