Top Toys “R” Us Competitors and Alternatives in 2024

Looking for the best alternatives to Toys “R” Us in 2024? You’re in luck! We’ve compiled a list of the top competitors and toy retailers that offer a wide range of products to fulfill your toy shopping needs. Whether you’re searching for toy stores near you or looking for the top toy retailers in the market, our list has got you covered.

According to Similarweb data, the top 10 sites similar to in April 2024 include Babies”R”Us, ToyWiz, eToys, Disney Store, Fat Brain Toys, KB Toys, FAO Schwarz, Toys”R”Us Inc., Buy Buy Baby, and HABA USA. These reputable competitors provide a diverse selection of toys and related products, making them the best alternatives to Toys “R” Us.

As an avid toy shopper, you’ll find everything from baby toys and products to action figures, collectibles, and educational toys. Whether you prefer branded toys or classic options, our list of top toy companies has you covered. Exciting shopping experiences await you at these popular retailers.

Say goodbye to the limited options and discover the best toy retailers in 2024. Keep reading to learn more about each competitor and find the perfect alternative to Toys “R” Us for all your toy shopping needs.


Babies”R”Us is a leading competitor to Toys “R” Us, with 40K visits in April 2024. As a popular destination for parents and caregivers, Babies”R”Us offers a diverse range of baby toys, products, and accessories. Whether you’re looking for educational toys, baby gear, or nursery essentials, Babies”R”Us has you covered.

At Babies”R”Us, parents can find everything they need to create a stimulating and safe environment for their little ones. With a wide selection of baby toys, including plush toys, activity centers, and developmental playsets, Babies”R”Us ensures that your baby’s playtime is both fun and educational.

In addition to baby toys, Babies”R”Us also offers a comprehensive range of baby products, including strollers, car seats, high chairs, and feeding accessories. With trusted brands and quality products, parents can find everything they need to care for their babies at Babies”R”Us.

Shopping at Babies”R”Us is made convenient with their user-friendly website. Parents can easily navigate through different categories, filter by age range, and read customer reviews to make informed purchasing decisions.

So, if you’re looking for a one-stop shop for all your baby’s needs, Babies”R”Us is the go-to destination. Visit Babies”R”Us today or explore their online store to discover an extensive collection of baby toys, products, and more.


When it comes to finding the perfect action figures, collectibles, and toys for collectors, ToyWiz is a go-to destination. With 395.6K visits in April 2024, ToyWiz has established itself as a popular alternative to Toys “R” Us. The website caters to enthusiasts and offers a diverse range of products to meet the specific demands of collectors.

At ToyWiz, action figure enthusiasts can explore a wide selection of characters from popular movies, TV shows, and video games. Whether you’re a fan of superheroes, sci-fi icons, or iconic characters from pop culture, ToyWiz has an extensive collection to satisfy your cravings. From classic heroes like Batman and Superman to the latest Marvel and DC releases, this retailer has it all.

In addition to action figures, ToyWiz also specializes in collectibles, making it a treasure trove for avid collectors. From limited-edition Funko Pop! figures to rare trading cards and autographed memorabilia, the website offers a diverse range of collectible items to suit various interests. Whether you’re a fan of sports, movies, anime, or gaming, ToyWiz is sure to have something that catches your eye.

ToyWiz’s commitment to providing an exceptional shopping experience extends beyond its product selection. The website features user-friendly navigation and robust search filters, allowing customers to easily find the action figures and collectibles they’re looking for. The detailed product descriptions, including condition and rarity, help collectors make informed decisions.

To ensure customer satisfaction, ToyWiz provides secure online transactions and reliable shipping services. Whether you’re in search of limited editions or want to add the finishing touch to your collection, ToyWiz is a destination worth exploring.


In the world of online toy stores, eToys stands as a viable alternative to Toys “R” Us. Although specific visit data is not available, eToys offers a wide range of toys for children of all ages. With its extensive selection, customers can find the perfect toy to suit their child’s interests and preferences.

With the convenience of online shopping, eToys caters to customers looking for a seamless browsing and purchasing experience. The website offers various categories that make it easy for customers to explore different toy options, ensuring that they can find exactly what they are looking for. From educational toys to the latest trends, eToys is dedicated to providing a diverse range of products to meet the needs of all customers.

As an online toy store, eToys allows customers to access quality toys without the need to visit physical toy stores. This convenience is particularly beneficial for those searching for toy stores near them, as eToys is accessible from anywhere with an internet connection. Whether customers are seeking a specific toy or simply browsing for inspiration, eToys is designed to offer a seamless and enjoyable online toy shopping experience.

By choosing eToys, parents, gift-givers, and toy enthusiasts can discover a vast array of toys from the comfort of their own homes. The accessibility and wide selection make eToys a preferred option for customers seeking an alternative to Toys “R” Us. Start exploring eToys today and unlock a world of exciting possibilities for children’s playtime.

Disney Store

Looking for high-quality Disney toys and merchandise? Look no further than the Disney Store, one of the top competitors to Toys “R” Us. With 3.4M visits in April 2024, the Disney Store offers an extensive selection of Disney-themed toys, merchandise, and collectibles.

Experience the magic of Disney with a wide range of branded toys that bring your favorite characters to life. From classic Disney princesses to beloved Pixar characters, the Disney Store has it all. Whether you’re searching for action figures, plush toys, or playsets, you’ll find the perfect Disney toy for kids of all ages.

The Disney Store provides a captivating online shopping experience for both kids and Disney fans. Explore the website’s user-friendly interface and discover an enchanting world of Disney toys and branded merchandise. With detailed product descriptions and vibrant images, you’ll have a clear understanding of each item before making a purchase.

With its unrivaled selection of Disney toys, the Disney Store caters to customers who value quality and authenticity. Whether you’re looking for a gift for a Disney enthusiast or simply want to indulge your own love for Disney, the Disney Store is the ultimate destination.

Disney Store Highlights:

  • Wide selection of Disney-themed toys and merchandise
  • High-quality branded toys
  • User-friendly online shopping experience
  • Captivating toys for kids of all ages
  • Diverse range of characters, including Disney princesses and Pixar favorites

Fat Brain Toys

Discover the world of educational toys and brain games at Fat Brain Toys – a major competitor to Toys “R” Us. With 353.7K visits in April 2024, this toy retailer offers a wide range of unique and engaging toys designed to promote learning and development in children.

At Fat Brain Toys, you’ll find an extensive selection of educational toys that make learning fun. From STEM toys to puzzles, games, and building sets, there’s something for every child’s interest and age group. Whether you’re a parent, teacher, or a toy enthusiast, Fat Brain Toys is a go-to destination for high-quality educational toys.

Brain games are another specialty at Fat Brain Toys. These games challenge your child’s thinking skills, problem-solving abilities, and cognitive development. From logic puzzles to strategy games, these brain-boosting activities provide hours of fun while enhancing critical thinking and creativity.

Why Choose Fat Brain Toys?

  • Wide range of educational toys for all age groups
  • Curated collection of brain games
  • High-quality products that promote learning and development
  • Engaging and unique toy selections
  • Customer reviews and ratings to guide your toy choices

Visit Fat Brain Toys online or find a store near you to explore their expansive inventory of educational toys and brain games. Ignite your child’s curiosity while fostering their intellectual growth with Fat Brain Toys.

KB Toys

When it comes to classic toys, KB Toys is a trusted name that has been delighting children and parents alike for years. Although specific visit data is not available, KB Toys is well-known for its wide variety of timeless toys that capture the essence of playfulness and imagination.

For those searching for traditional toy options, KB Toys offers a nostalgic shopping experience. From beloved board games to iconic action figures, their extensive collection caters to customers seeking classic toys that have stood the test of time.

By embracing the charm of yesteryear, KB Toys not only provides a place for adults to reminisce but also introduces younger generations to the joy of timeless play. With its commitment to preserving the magic of childhood, KB Toys remains a go-to destination for those in search of cherished classics.

Rediscover the Joy of Classic Toys

Step foot into a KB Toys store—whether it’s a physical location near you or through their online platform—and you’ll be transported back to a time when joy and imagination knew no bounds. The shelves are filled with vibrant colors, familiar characters, and toys that have captured the hearts of children for generations. It’s a treasure trove of possibilities waiting to be discovered.

Creating Lasting Memories

KB Toys understands the significance of play in a child’s development and the lasting memories that can be created through their products. As parents and caretakers search for the perfect toys to ignite their children’s imagination, KB Toys provides a classic lineup that has proven its worth time and time again.

A Trusted Source for Classic Toys

Whether you’re a child at heart or a parent looking to share the magic of classic toys with your little ones, KB Toys is the name to remember. With their commitment to providing a wide range of timeless toys and an unparalleled shopping experience, KB Toys continues to be a trusted source for those seeking the joy and nostalgia that classic toys bring.

FAO Schwarz

When it comes to luxury toy shopping, FAO Schwarz is a name that stands out. With 136.5K visits in April 2024, FAO Schwarz is a renowned toy store that offers an exquisite selection of high-end and luxury toys. From beautifully crafted dolls to high-quality collectibles, FAO Schwarz caters to customers looking for exclusive and premium products.

What sets FAO Schwarz apart is not only its luxurious toy offerings but also the unique shopping experiences it provides. Upon entering the store, visitors are greeted by a grand piano staircase, setting the stage for a memorable shopping journey. The store’s iconic clock tower, life-sized stuffed animals, and interactive displays add to the magical atmosphere.

For those looking for the perfect gift or a special toy, FAO Schwarz has a wide range of options. Whether you’re searching for a limited edition doll, a beautifully crafted toy car, or a classic board game, you’ll find luxury toys that capture the attention of both children and adults.

One of the highlights of shopping at FAO Schwarz is the ability to customize and personalize certain toys. From embroidered names on plush toys to engraved messages on jewelry boxes, these personalized touches add an extra layer of uniqueness and make the toys even more special.

If you’re searching for a luxury toy store near you, FAO Schwarz is a must-visit destination. With its premium selection of toys and enchanting shopping experience, FAO Schwarz continues to be a top choice for customers seeking luxury toys and a touch of magic.

Toys”R”Us Inc.

Toys”R”Us Inc. is a prominent player in the toy retail industry. As the parent company of Toys “R” Us, it operates numerous toy stores across the country. With its extensive network of retail locations, Toys”R”Us Inc. provides convenient access to toys for customers searching for “toy stores near me.” The company’s commitment to offering a wide variety of toys and a satisfying shopping experience has made it a preferred destination for toy enthusiasts and parents alike.

Toy retailers play a crucial role in providing children with a diverse range of toys that foster creativity, imagination, and learning. They also contribute to the growth of the toy industry by partnering with toy companies to bring the latest and most innovative products to consumers. Toys”R”Us Inc. understands the importance of offering high-quality toys from leading toy companies, ensuring that customers can find top-notch products in their stores.

When searching for a toy company that can fulfill your toy shopping needs, look no further than Toys”R”Us Inc. With its strong presence in the market and commitment to providing an extensive selection of toys, Toys”R”Us Inc. exemplifies the essence of a reliable and trustworthy toy retailer.

Whether you’re a parent looking for the latest toys for your child or a toy enthusiast seeking the most sought-after collectibles, Toys”R”Us Inc. is your go-to toy store. Experience the joy of browsing through the vast array of toys and find the perfect playtime companions for your little ones.

  • Wide selection of toys
  • Convenient store locations
  • Expertise in the toy retail industry
  • Partnerships with leading toy companies
  • A trusted destination for both parents and toy enthusiasts

Buy Buy Baby

When it comes to finding the best baby products and toys, Buy Buy Baby is a top choice for parents and caregivers. With its impressive 809.5K visits in April 2024, this popular retailer has established itself as a go-to destination for all things baby-related.

Buy Buy Baby offers a wide range of high-quality baby products, including a diverse selection of toys. Parents can browse through their extensive inventory, which features toys for infants, toddlers, and older children. From educational toys to interactive playsets, Buy Buy Baby has something to stimulate and entertain every little one.

Whether you’re searching for baby essentials, such as strollers and car seats, or looking to gift a special toy, Buy Buy Baby has you covered. Their extensive product range ensures that parents can find everything they need in one convenient place.

As one of the leading baby stores in the market, Buy Buy Baby understands the importance of providing exceptional customer service. Their knowledgeable staff is always available to assist customers in finding the perfect products for their little ones.

Explore the wide selection at Buy Buy Baby and discover why they are a preferred choice for parents seeking baby products and toys. Their commitment to quality, variety, and excellent customer service makes them a trusted retailer in the baby industry.

Don’t miss out on the latest baby products and toys! Visit Buy Buy Baby today or check out their website to browse their extensive collection.


In conclusion, the toy retail landscape in 2024 offers a diverse range of alternatives to Toys “R” Us. There are several notable competitors and top toy retailers that cater to different customer preferences and needs. From Babies”R”Us and ToyWiz to eToys and the Disney Store, these toy companies offer unique selections of toys and products.

Customers seeking baby toys and products can turn to Babies”R”Us and Buy Buy Baby, while those interested in action figures and collectibles can explore ToyWiz. For educational toys and brain games, Fat Brain Toys stands out, while FAO Schwarz provides luxury and upscale toy options.

Whether it’s classic toys from KB Toys or a wide range of options from eToys, these top Toys “R” Us competitors ensure that customers can find the perfect toy retailers and products for their specific requirements. Stay informed about the changing toy retail landscape and continue discovering the best alternatives to Toys “R” Us.


What are some top competitors and alternatives to Toys "R" Us in 2024?

Some of the top competitors and alternatives to Toys “R” Us in 2024 include Babies”R”Us, ToyWiz, eToys, Disney Store, Fat Brain Toys, KB Toys, FAO Schwarz, Toys”R”Us Inc., and Buy Buy Baby.

What does Babies"R"Us offer?

Babies”R”Us offers a wide selection of baby toys, products, and accessories for parents looking for baby-related items.

What does ToyWiz specialize in?

ToyWiz specializes in action figures, collectibles, and toys for collectors.

What can I find at eToys?

eToys is an online toy store that offers a wide range of toys for children of all ages.

What does the Disney Store specialize in?

The Disney Store specializes in Disney-themed toys, merchandise, and collectibles.

What is the focus of Fat Brain Toys?

Fat Brain Toys focuses on educational toys and brain games that promote learning and development in children.

What does KB Toys offer?

KB Toys is known for offering a variety of classic toys.

What does FAO Schwarz specialize in?

FAO Schwarz is a renowned toy store known for its upscale and luxury toys.

What is Toys "R" Us Inc.?

Toys “R” Us Inc. is the parent company of Toys “R” Us and operates numerous stores in the toy retail industry.

What does Buy Buy Baby offer?

Buy Buy Baby is a popular retailer specializing in baby products, including toys.
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