Top Urban Outfitters Competitors and Alternatives in 2024

Urban Outfitters is a popular brand known for its trendy fashion and home decor items. However, there are several competitors and alternatives in the market that offer similar products and cater to the same target audience. Let’s explore the top Urban Outfitters competitors and alternatives in 2024.


When it comes to trendy fashion and lifestyle products, Anthropologie is a top competitor of Urban Outfitters. Known for its wide range of clothing, accessories, and home decor items, Anthropologie offers a unique and fashionable selection for women. With a focus on women’s fashion and a similar target audience, Anthropologie appeals to those looking for stylish choices that align with their lifestyle.

Similar to Urban Outfitters, Anthropologie carries trendy brands and designs that cater to the fashion-forward consumer. Whether you’re in search of clothing, accessories, or even home decor items, Anthropologie provides a curated collection that reflects current trends.

From chic dresses and statement accessories to cozy sweaters and bohemian-inspired pieces, Anthropologie offers a diverse range of options that allow individuals to express their personal style. Their attention to detail and commitment to quality make them a go-to destination for those seeking fashion-forward choices in clothing, accessories, and lifestyle products.

With a focus on providing customers with unique and stylish options, Anthropologie has established itself as a leading brand in the fashion industry. Their commitment to delivering high-quality clothing and accessories that reflect the latest trends sets them apart as a top choice for women who value both style and substance.


ASOS is an online retailer that provides a diverse range of fashion and clothing options. With over 40,000 styles to choose from, ASOS offers a wide selection of products. Customers can find unique and trendy styles on ASOS, making it a viable alternative to Urban Outfitters. The convenience of online shopping and the large variety of choices make ASOS a popular choice among fashion-savvy consumers.

Free People

When it comes to boho fashion and unique women’s clothing, Free People emerges as a compelling alternative to Urban Outfitters. Free People specializes in offering a diverse range of trendy styles that appeal to the fashion-forward individual. With a strong focus on bohemian-inspired fashion, Free People caters to customers who are seeking unique and expressive clothing choices.

With a similar aesthetic to Urban Outfitters, Free People resonates with the target audience looking for alternative styles. Their collection includes flowy dresses, embroidered tops, and vintage-inspired accessories that capture the essence of boho fashion. Each piece is carefully crafted to inspire confidence and individuality, allowing women to embrace their personal style.

Free People’s commitment to providing high-quality clothing combined with their attention to detail sets them apart in the market. Their designs showcase intricate patterns, vibrant colors, and intricate embellishments, allowing customers to express themselves confidently. Whether you’re attending a music festival or adding a bohemian touch to your everyday wardrobe, Free People has the perfect piece to make a statement.

As an alternative to Urban Outfitters, Free People offers an extensive collection of clothing that appeals to those seeking similar styles. Embracing the boho-chic trend, Free People delivers fashion that celebrates freedom, self-expression, and individuality. Customers can effortlessly curate a wardrobe that reflects their unique personality and fashion preferences.

Discover the freedom of expressive fashion with Free People.


PacSun is a popular youth-oriented brand that offers a wide range of casual and surf-inspired fashion. With its laid-back styles and trendy designs, PacSun provides a refreshing alternative to Urban Outfitters for customers seeking relaxed and fashionable clothing choices.

At PacSun, you’ll find a diverse selection of clothing options that cater to the youthful and fashion-forward crowd. From graphic tees and comfortable hoodies to stylish swimsuits and trendy accessories, PacSun offers a variety of items to suit your casual fashion needs.

One of the key highlights of PacSun is its surf-inspired aesthetic. The brand reflects the California beach culture, evoking a sense of adventure and carefree spirit. Whether you’re hitting the waves or simply want to embrace a laid-back look, PacSun has the perfect apparel to complement your style.

With its emphasis on youth-oriented fashion, PacSun understands the importance of staying on top of the latest trends. You can expect to find a curated selection of clothing that reflects the current fashion landscape, ensuring that you’re always up-to-date with the latest styles.

When it comes to shopping for casual and surf-inspired fashion, PacSun is undoubtedly one of the go-to destinations for the youth. Its blend of trendy designs, laid-back styles, and quality clothing make it a compelling alternative to Urban Outfitters.

American Eagle Outfitters

American Eagle Outfitters (AEO) is a popular brand in the retail/wholesale sector, known for its trendy clothing options for both men and women. With a focus on casual and comfortable styles, AEO offers alternatives to Urban Outfitters for customers looking for fashionable clothing that combines style and comfort.

For men, American Eagle Outfitters provides a wide range of clothing options, including jeans, t-shirts, jackets, and accessories. Their collections feature on-trend designs and high-quality materials, catering to the fashion-conscious male demographic.

Similarly, AEO offers a diverse selection of women’s fashion, including tops, dresses, jeans, and activewear. Their clothing reflects the latest fashion trends while prioritizing comfort and versatility.

With an emphasis on providing trendy and affordable clothing, American Eagle Outfitters competes in the fashion market alongside other retailers. Their focus on casual, everyday styles makes them a viable alternative for customers seeking fashionable clothing options beyond Urban Outfitters.

Forever 21

Looking for affordable fashion that keeps up with the latest trends? Look no further than Forever 21. Known for its fast-fashion approach, Forever 21 offers a wide range of affordable women’s clothing options. Whether you’re in search of stylish dresses, trendy tops, or fashionable accessories, Forever 21 has got you covered.

With its budget-friendly prices, Forever 21 provides an accessible alternative to Urban Outfitters for those looking to stay on-trend without breaking the bank. The brand’s commitment to offering diverse styles and keeping up with current fashion ensures that you’ll always find something that suits your personal style.

Forever 21 is a go-to destination for women who want to express themselves through fashion without compromising affordability. From casual everyday wear to chic evening attire, their extensive selection caters to various preferences and occasions, making it easy to put together stylish outfits for any event.

As a pioneer in the fast-fashion industry, Forever 21 understands the importance of staying up to date with the latest trends. Their seasoned design team works tirelessly to provide customers with fresh and fashionable options that are in line with the current fashion zeitgeist.

Whether you’re a student on a budget, a young professional looking for affordable workwear, or someone who enjoys updating their wardrobe frequently, Forever 21 offers a range of clothing that won’t break the bank. With its affordable prices and commitment to providing stylish options for every woman, Forever 21 continues to be a popular alternative to Urban Outfitters in the world of fashion.


Nordstrom, a well-established department store, is known for its extensive collection of high-end fashion and luxury brands. With a focus on quality and sophistication, Nordstrom offers customers a premium shopping experience. While it serves a different customer segment and price point compared to Urban Outfitters, Nordstrom provides a compelling alternative for those seeking upscale and designer fashion.

At Nordstrom, shoppers can explore a wide range of luxury brands, including renowned designers and sought-after labels. From elegant evening gowns to stylish accessories, Nordstrom offers a curated selection of products that exemplify high-end style and craftsmanship. Whether it’s a classic designer handbag or a tailored suit, Nordstrom’s commitment to quality ensures that customers can find top-tier fashion pieces tailored to their preferences.

As a destination for luxury shopping, Nordstrom competes in the fashion market alongside Urban Outfitters. While Urban Outfitters caters to a younger demographic with its trendy and eclectic offerings, Nordstrom provides an alternative for those seeking refined and sophisticated fashion choices. Its reputation for exceptional customer service, diverse product offerings, and dedication to showcasing the latest fashion trends have solidified Nordstrom’s position as a leading department store.

With a brick-and-mortar presence in major cities and a robust online platform, Nordstrom offers customers convenient options for discovering and shopping for high-end fashion. Nordstrom’s commitment to customer satisfaction, combined with its extensive range of luxury brands and impeccable style curation, makes it an attractive alternative to Urban Outfitters for those looking to indulge in premium fashion experiences.

If you’re searching for upscale fashion and luxury brands, Nordstrom provides a compelling alternative to Urban Outfitters. Visit Nordstrom’s website or explore one of its many department stores to experience the opulence and exclusivity of high-end fashion.


H&M is known for its affordable fashion and diverse range of styles. With a wide selection of clothing options for men, women, and children, H&M offers alternatives to Urban Outfitters for customers looking for fashionable choices at a budget-friendly price range. Their trendy designs and affordable price points make H&M a popular choice among fashion-conscious consumers.

Wide Variety of Clothing

H&M provides a diverse range of clothing options, catering to different styles and preferences. Whether you’re looking for casual everyday wear, professional attire, or trendy fashion pieces, H&M has got you covered. From basics to statement pieces, H&M offers a wide range of choices for every occasion.

Accessible Fashion for Everyone

One of the key strengths of H&M is its commitment to affordability. They believe that everyone should have access to stylish clothing without breaking the bank. With affordable price points, H&M makes it possible for customers to stay on top of the latest fashion trends without compromising on their budget.

Diversity in Styles and Sizes

H&M understands the importance of diversity and inclusivity in fashion. They offer a wide range of sizes, including petite and plus sizes, ensuring that everyone can find clothing that fits them perfectly. Additionally, H&M’s clothing collection spans across various styles, allowing customers to express their individuality and experiment with different fashion trends.

Environmentally Conscious Initiatives

Besides providing affordable and trendy fashion, H&M is committed to sustainability. They have implemented initiatives to reduce their environmental impact and promote responsible fashion practices. Through their “Conscious” collection, H&M offers clothing made from sustainable materials, promoting a more eco-friendly fashion industry.

Online and In-store Shopping Experience

Whether you prefer to browse clothing online or enjoy the traditional in-store shopping experience, H&M offers both options. Their user-friendly website makes it easy to navigate and find the latest fashion pieces, while their physical stores provide a tactile and immersive shopping experience where you can try on clothes and seek style inspiration.

When it comes to affordable fashion and diverse styles, H&M stands as a strong alternative to Urban Outfitters. With their wide range of clothing options, commitment to accessibility, and environmentally conscious initiatives, H&M remains a popular choice for fashion-forward individuals seeking affordable and trendy clothing alternatives.


When it comes to casual fashion and wardrobe basics, Gap is a renowned clothing brand that has been catering to customers’ needs for decades. With a focus on timeless styles and comfortable designs, Gap competes directly with Urban Outfitters in the fashion market.

Gap offers a wide range of clothing options that are perfect for creating effortless and laid-back looks. From their famous denim jeans and classic t-shirts to cozy sweaters and versatile outerwear, Gap has everything you need to build a well-rounded wardrobe filled with essential basics.

One of the advantages of choosing Gap as an alternative to Urban Outfitters is its commitment to providing clothing for everyone. Gap’s diverse range of sizes and inclusive approach ensures that customers of all body types can find stylish and comfortable options. Whether you’re looking for petite sizes, plus sizes, or extended sizes, Gap has you covered.

Another appeal of Gap is its ability to blend comfort with style seamlessly. The brand understands that fashion doesn’t have to sacrifice comfort, and Gap’s collections reflect that belief. From their soft and cozy loungewear to their relaxed yet on-trend pieces, Gap encompasses the essence of casual fashion.

As you explore Gap’s offerings, you’ll find that their clothing is perfect for creating versatile and effortless outfits. Whether you’re heading to a casual brunch, running errands, or simply relaxing at home, Gap’s pieces can be easily mixed and matched to achieve various looks.

With Gap as an alternative to Urban Outfitters, you can embrace a more laid-back and timeless style. Gap’s dedication to creating fashionable and well-made basics makes them a go-to brand for customers seeking high-quality wardrobe essentials and casual fashion choices.

So, if you’re looking for classic and comfortable clothing that never goes out of style, turn to Gap. Explore their collections and discover the perfect pieces to express your personal style while staying true to the essence of casual fashion.


Zara is a renowned fast-fashion brand that has made waves in the international fashion scene. Known for its contemporary styles and trendy designs, Zara offers customers a wide range of fashionable choices. With a rapid production cycle, Zara stays ahead of the curve, delivering the latest trends to fashion-savvy individuals.

As an alternative to Urban Outfitters, Zara provides affordable and stylish options for those looking to update their wardrobe. Whether you’re searching for chic clothing for a night out or contemporary pieces for everyday wear, Zara has you covered.

Through its global presence, Zara has become synonymous with accessible fashion, offering contemporary styles that resonate with customers worldwide. With an extensive selection of clothing and accessories, Zara caters to diverse tastes and preferences, ensuring there’s something for everyone.

If you’re looking for contemporary fashion that blends quality, affordability, and on-trend designs, Zara is a top choice. With its fast-fashion approach and commitment to international fashion, Zara stands as a strong competitor to Urban Outfitters, providing customers with stylish alternatives.


In summary, Urban Outfitters faces strong competition from various brands in the fashion market. Anthropologie, ASOS, Free People, PacSun, American Eagle Outfitters, Forever 21, Nordstrom, H&M, Gap, and Zara are among the top competitors and alternatives to Urban Outfitters. These brands offer their unique styles and cater to different customer preferences, providing a diverse range of options beyond Urban Outfitters.

Whether customers are seeking boho fashion, casual surf-inspired clothing, affordable fast-fashion, or high-end luxury brands, there are numerous alternatives available to suit their fashion needs. With a wide array of choices in the fashion market, customers can explore different brands and find the one that resonates with their individual style and taste.

In this dynamic fashion landscape, Urban Outfitters must continue to evolve and innovate to stay relevant among its competitors. By understanding the preferences and demands of its target audience, Urban Outfitters can continue to offer unique and trendy fashion choices that capture the attention and loyalty of its customers.


Who are the top competitors of Urban Outfitters?

Anthropologie, ASOS, Free People, PacSun, American Eagle Outfitters, Forever 21, Nordstrom, H&M, Gap, and Zara are among the top competitors and alternatives to Urban Outfitters.

What does Anthropologie offer?

Anthropologie offers a wide range of clothing, accessories, and home decor items for women, focusing on trendy fashion and lifestyle products.

What is ASOS known for?

ASOS is an online retailer that provides a diverse range of fashion and clothing options, offering over 40,000 styles to choose from.

What is Free People known for?

Free People specializes in boho fashion and offers a range of women’s clothing with unique and trendy styles.

What is PacSun known for?

PacSun is a youth-oriented brand that offers casual and surf-inspired fashion.

What does American Eagle Outfitters provide?

American Eagle Outfitters offers clothing for both men and women, with a focus on casual and comfortable styles.

What is Forever 21 known for?

Forever 21 is known for its affordable fashion and fast-fashion approach, offering a wide range of women’s clothing options at budget-friendly prices.

What does Nordstrom offer?

Nordstrom is a renowned department store that offers a wide range of high-end fashion and luxury brands.

What is H&M known for?

H&M is known for its affordable fashion and diverse range of styles, offering clothing options for men, women, and children.

What does Gap specialize in?

Gap specializes in casual fashion and basics, offering comfortable and timeless styles.

What is Zara known for?

Zara is a popular fast-fashion brand known for its international fashion and contemporary styles.
About the author
Editorial Team