Paid methods for increasing website visitors are not always accessible or practical. Consider these 10 tips to grow your organic traffic effectively:
- Improve Core Web Vitals
- Focus on SEO
- Build External Links
- Create and Publish Valuable Content
- Utilize Local Search
- Optimize for Voice Search
- Enhance Behavioral Metrics
- Ensure Website Security
- Drive Referral Traffic from Social Media
- Leverage Video Content
1. Improve Core Web Vitals
Google places a strong emphasis on a website’s core web vitals. These include content loading speed, visual stability, mobile responsiveness, and browser compatibility. Optimizing these factors enhances user experience and improves rankings.
2. Focus on SEO
Using fundamental SEO techniques will help you grow organic traffic. This includes keyword research, implementing meta tags, optimizing content and images, and structuring URLs properly.
3. Build External Links
Backlinks from authoritative websites increase trustworthiness for both search engines and users. Combine this method with content marketing by publishing valuable guest articles on relevant sites. Additionally, maintain a blog with informative articles that are periodically updated.
4. Create and Publish Valuable Content
High-quality content attracts visitors and keeps them engaged. Ensure that your articles, blog posts, and landing pages provide useful insights, answer user questions, and align with search intent.
5. Utilize Local Search
Local search rankings help users find businesses, services, or products in their area. To maximize visibility, target location-based keywords and create a Google My Business profile.
6. Optimize for Voice Search
Long-tail keywords and conversational queries are crucial for voice search optimization. Structure content around natural language queries and ensure your website provides direct, relevant answers.
7. Enhance Behavioral Metrics
Conduct a usability audit to identify areas for improvement—such as simplifying navigation, refining search functionality, and optimizing filtering and sorting options in catalogs. Reducing bounce rates and improving user engagement will boost rankings.
8. Ensure Website Security
Use a modern CMS, obtain an SSL certificate, and implement robust security measures. Visitors should feel safe while browsing your site, knowing that their personal data remains confidential.
9. Drive Referral Traffic from Social Media
According to HubSpot, 16% of website referral traffic comes from social media. Managing business pages on Facebook, Instagram, and other platforms can drive targeted leads to your website.
10. Leverage Video Content
Short-form video content—including promo clips and instructional videos—engages users and increases retention. Adding videos to your site can improve time-on-page metrics and enhance overall user experience.
For expert consultation on increasing website traffic, contact the digital marketing agency Marketing Link.
Mykola (Nick) Lukashuk
Mykola is a Google- and Microsoft-certified digital marketing professional with over 10 years of experience in business development and marketing automation.
His meta-skills combine marketing and programming expertise, enabling him to navigate the complexities of setting up and managing conversion tracking systems.
Mykola is the founder and CEO of Marketing Link—an Google Ads, Microsoft Ads, SEO and Paid Social agency—and the founder of Yakiv Ads, an ads automation tool.
Hobbies: home automation, and driving.
