Marketing Terms

In marketing, standing out is key. Using white space, or negative space, is an effective way to do this. It ...

Web3 marketing is changing digital marketing in big ways. It uses decentralized tech like blockchain for personalized and community-based user ...

White labeling in marketing lets businesses sell products under their brand without making them. Another company makes the product, and ...

Having a solid Voice of the Customer (VoC) program is key for companies wanting to upgrade their marketing and boost ...

A video sales letter (VSL) is a key tool in sales and marketing. It uses video to convince and win ...

VR isn’t just for games and fun anymore. It’s changing how we do marketing. By making experiences that immerse and ...

Companies often try different marketing strategies to reach their audiences and grow. Vertical marketing focuses on specific industries and their ...

Are you a student seeking entry-level sales work? Vector Marketing might be what you’re looking for. It’s the main seller ...

Video completion rate (VCR) is essential in digital marketing. It shows how many people watch a video ad all the ...

Value-based marketing centers around the needs and satisfaction of customers. It identifies and communicates the value of products and services. ...

A Unique Value Proposition (UVP) distinguishes a business in the crowded marketplace. It explains why its products or services are ...

Values and Lifestyle Segmentation (VALS) is a unique tool for marketers. It divides US adults into eight groups based on ...