Marketing Terms

What is Out of Home Marketing? Everything You Need to Know

Out of Home Marketing, also known as outdoor advertising or OOH advertising, refers to the practice of displaying visually impactful ...
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What Does a Field Marketing Manager Do? A Complete Guide

Field marketing is a type of marketing that involves promoting a product, service, or brand directly to consumers or businesses ...
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What is RFM in Marketing? Everything You Need to Know

Recency, Frequency, Monetary Value (RFM) analysis is a powerful marketing tool that allows businesses to identify their best customers and ...
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What is a Social Media Marketing Campaign? A Complete Guide

A social media marketing campaign is a coordinated set of marketing actions across one or many social channels, designed to ...
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What is SEA Marketing? Everything You Need to Know

SEA Marketing, also known as search engine advertising, is a form of paid marketing that helps businesses elevate their online ...
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What is Perception in Marketing? Everything You Need to Know

Perception in marketing is a fundamental concept that shapes the way consumers perceive and form opinions about a brand, its ...
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What is Physical Evidence in Marketing? A Complete Guide

Physical evidence in marketing refers to the tangible elements that customers can see, touch, or experience when interacting with a ...
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What is an IO in Marketing? Everything You Need to Know

An IO, or Insertion Order, is a document used in marketing to formalize an agreement between an advertiser and a ...
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What Does Marketing Teach You? Everything You Need to Know

Marketing is a strategic discipline that offers valuable insights, skills, and knowledge for professionals across various industries. Whether you’re interested ...
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What is Prizm in Marketing? Everything You Need to Know

Prizm is a powerful market segmentation tool developed by Claritas that helps businesses gain a deeper understanding of their customers. ...
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What is PLA in Marketing? Everything You Need to Know

Product Listing Ads (PLAs), also known as Google Shopping Ads, are a type of advertisement that showcases product images, prices, ...
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What is Marketing Penetration? Everything You Need to Know

Marketing penetration is a term used to measure the level of adoption of a product or service by customers in ...
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