Best WhatsApp Marketing Tools – Find the Top Software

As businesses increasingly turn to WhatsApp for marketing purposes, finding the right tools to enhance their WhatsApp marketing strategy is crucial. The abundance of WhatsApp marketing tools in the market can make it challenging to choose the best ones that align with your business goals and objectives. In this article, we will explore the top WhatsApp marketing tools that can help businesses streamline their marketing efforts, boost customer engagement, and drive sales.

Key Takeaways:

  • WhatsApp marketing tools play a vital role in optimizing marketing strategies and improving customer engagement.
  • Over 90% of customer inquiries and campaigns are conducted via WhatsApp in relevant WhatsApp marketing markets.
  • WhatsApp Business API offers new features like “click-to-WhatsApp” ads and automated personalized messages for merchants.
  • WhatsApp enjoys a massive user base, with over 2 billion people using the platform worldwide.
  • The top WhatsApp marketing tools include JustCall, Cooby, Wati, MessageBird, HappyFox, and Whappext, each catering to different business needs.

What is WhatsApp Marketing Software?

WhatsApp marketing software refers to a powerful platform that businesses can utilize to automate and manage their marketing campaigns on WhatsApp. With over 2 billion users worldwide, WhatsApp provides a massive potential reach for businesses to connect with their target audience.

People, on average, open WhatsApp once every hour, making it an incredibly effective channel for communication and engagement. WhatsApp marketing software leverages this user behavior to streamline marketing efforts and ensure consistent engagement with customers.

The key features of WhatsApp marketing software include bulk messaging, automation, and analysis. These tools enable businesses to send personalized messages to a large number of contacts simultaneously, saving time and effort. Automation features allow for the scheduling of messages and replies, ensuring timely and relevant communication with customers. Additionally, comprehensive analysis capabilities provide detailed reports and insights that inform data-driven decisions for enhancing marketing performance.

One of the essential elements of WhatsApp marketing software is the WhatsApp Business API. This API is essential for businesses looking to utilize WhatsApp for marketing purposes. It enables businesses to manage their WhatsApp interactions at scale and provides valuable functionalities like customer support and notifications.

Customer segmentation is another powerful feature offered by WhatsApp marketing software. By segmenting their customer base, businesses can target specific groups with personalized messaging, leading to higher engagement rates and ultimately, increased conversions.

Integration with other tools like CRM systems can further enhance the marketing capabilities of WhatsApp marketing software. By syncing customer data and interactions between WhatsApp and CRM systems, businesses can create more comprehensive customer profiles and deliver highly targeted and personalized marketing campaigns.

WhatsApp marketing software, such as SleekFlow, offers innovative features, a user-centric design, and robust data security. With features like the Flow Builder, businesses can easily create and manage their marketing campaigns, while the unlimited broadcast campaign feature allows them to reach a large audience without any restrictions.

Additionally, SleekFlow’s WhatsApp Business API support allows businesses to insert green tick verification, further enhancing their authenticity and reputation protection.

Why Use a WhatsApp Marketing Tool?

There are several reasons why businesses should utilize a WhatsApp marketing tool to harness the power of this popular messaging platform. With billions of users worldwide, WhatsApp provides a vast user base and offers numerous benefits for marketing purposes.

First and foremost, WhatsApp messages have a significantly higher open and read rate compared to emails and texts, resulting in increased engagement rates for businesses. This means that when you send a marketing message through WhatsApp, the chances of it being opened and read by your target audience are much higher, allowing for more effective communication and potential conversions.

Furthermore, WhatsApp marketing tools provide automation features for responses and greetings. These tools streamline customer interactions by automating certain processes, allowing businesses to provide quick and efficient responses to customer queries without manual intervention. This not only speeds up customer support but also enhances overall customer satisfaction.

In addition, WhatsApp allows businesses to send various types of media, including text, images, videos, documents, and voice messages. This versatility enables businesses to create engaging and interactive content that grabs the attention of their customers, making their marketing efforts more impactful and memorable.

Advanced WhatsApp marketing tools also offer valuable analytics insights. Businesses can track message performance, recipient engagement, and message delivery data to analyze the effectiveness of their campaigns, make data-driven decisions, and optimize their marketing strategies for better results.

When compared to traditional advertising methods, WhatsApp marketing is considered a cost-efficient option. It allows businesses to reach a global audience without incurring high fees for international texts, making it particularly beneficial for smaller businesses with limited budgets.

It’s essential to choose a good WhatsApp marketing software that ensures compliance with WhatsApp’s rules and data protection laws. This helps prevent the risk of account suspension and safeguard customer data, establishing trust and credibility with customers.

So, whether you are looking to enhance customer communication, increase operational efficiency, or boost customer satisfaction, utilizing a WhatsApp marketing tool can help you achieve your goals effectively and efficiently.

Examples of Successful WhatsApp Marketing Campaigns

Company Achievement
S’More 65% uplift in app engagement time with MoEngage
Cocomelody 27% increase in repurchase rates with MoEngage
OYO 44% increase in push notification delivery with MoEngage

What to Look for in a WhatsApp Marketing Platform?

When choosing a WhatsApp marketing platform, it is important to consider several key criteria to ensure that it meets your business’s specific requirements. By evaluating these factors, you can make an informed decision and select the right platform to achieve your marketing goals.

1. WhatsApp Marketing Features

Look for a platform that offers a comprehensive set of WhatsApp marketing features. These may include messaging options, automation capabilities, personalized messaging, analytics and reporting tools, and integration possibilities with other systems. The platform should provide the necessary tools to effectively engage with your target audience and drive results.

2. Compliance and Security

Ensure that the platform complies with WhatsApp’s guidelines and regulations to prevent any legal issues. Security measures should be in place to safeguard user data and protect against unauthorized access. Choosing a platform with a solid track record in compliance and security is crucial to maintaining trust with your customers.

3. User Interface

A user-friendly interface is essential for maximizing efficiency and ease of use. The platform should have an intuitive design, allowing users to navigate and utilize its features without difficulty. A clean and organized user interface promotes productivity and ensures a seamless experience for your team.

4. Automation

Automation capabilities play a crucial role in streamlining your WhatsApp marketing efforts. Look for a platform that offers robust automation features such as triggered messages, chatbots, and drip campaigns. Automation can save time and enhance the effectiveness of your marketing campaigns.

5. Integration

Consider the integration possibilities of the platform with other systems and tools. Seamless integration with customer relationship management (CRM) software, email marketing platforms, and other channels like SMS or social media can significantly enhance your cross-channel marketing efforts and provide a cohesive customer experience.

6. Cost and Pricing

Establish a budget for your WhatsApp marketing software and consider the pricing models offered by different platforms. Evaluate the upfront costs as well as ongoing expenses to ensure that the platform aligns with your financial constraints. Compare the features and value provided by each platform to make an informed decision.

By carefully considering these criteria, you can choose a WhatsApp marketing platform that meets your specific needs, enabling you to achieve your marketing goals effectively and efficiently.

JustCall: The Best WhatsApp Customer Service Platform for Streamlined Support

When it comes to providing exceptional customer service on WhatsApp, JustCall stands out as the best-in-class platform. With its robust features and seamless integration with the WhatsApp Business API, JustCall empowers businesses to streamline their customer support and deliver unmatched experiences to their customers.

One of the key features that sets JustCall apart is its WhatsApp Inbox. This powerful feature allows businesses to manage all their WhatsApp conversations from a single dashboard, providing a unified view of customer messages. This not only saves time but also enables teams to assign inquiries to the right person, ensuring efficient and personalized responses.

JustCall’s WhatsApp Inbox supports multimedia messages, including images, videos, and documents. This functionality enables customers to effectively explain their issues, leading to quicker and more accurate resolutions. Moreover, JustCall’s expert-curated templates allow businesses to send instant updates and notifications, ensuring consistent messaging across channels.

With JustCall, businesses can gain valuable insights into their customer conversations through WhatsApp analytics. By monitoring and analyzing interactions, businesses can identify trends, understand customer behavior, and refine their support strategies for enhanced customer service.

Implementing the WhatsApp Business API with a platform like JustCall not only improves customer service but also offers integration with customer relationship management (CRM) systems. This integration enables businesses to automate responses, leverage chatbot capabilities, and save time and manpower while addressing customer queries.

Use Cases in Various Industries

JustCall caters to diverse industries, providing tailored solutions for each:

Industry Use Case
Healthcare Sending patient appointments and reminders
Financial Streamlining financial transactions and alerts with WhatsApp notifications
Automotive Sending automated service reminders for vehicle maintenance
eCommerce Sharing order updates, shipment tracking, and delivery notifications
Insurance Sending policy updates and renewal reminders to customers

JustCall also comes with AI-powered features such as auto, predictive, and dynamic sales dialers. These enable businesses to automate their dialing processes, reach customers in real-time across 70+ countries through text messages, and leverage AI to coach agents during customer conversations.

Customer satisfaction is at the heart of JustCall’s approach, making it the preferred choice for businesses worldwide. By offering a shared WhatsApp Inbox, JustCall ensures that customer service teams can handle queries efficiently, avoid missing leads, and provide prompt and personalized support.

So, whether you’re in healthcare, finance, automotive, eCommerce, or insurance, JustCall is the ultimate WhatsApp customer service platform that can take your support operations to new heights.

Cooby: A Productive WhatsApp Customer Service Software

Cooby is a highly rated WhatsApp support software that offers a range of features to streamline customer service and enhance productivity. With its seamless integration of WhatsApp with CRM systems, Cooby allows businesses to efficiently manage customer conversations while harnessing the power of contextual support and sales.

Rated at an impressive 4.7 out of 5 based on 132 ratings, Cooby has gained recognition for its functionality and usefulness in managing WhatsApp messages. It has attracted over 30,000 users who rely on the software for workflow and planning purposes.

Cooby stands out with its commitment to privacy and data security. The software pledges not to collect chat data or personal identifiable information, ensuring users’ information is kept confidential. Cooby’s data handling practices include user activity tracking but exclude the sale of data to third parties or its use for creditworthiness assessment.

Developed by Cooby Inc., a U.S.-based company, the software is offered in English, catering to a wide user base. Cooby’s support site provides assistance to users facing any questions or issues, ensuring a smooth experience.

Integration with CRM Systems

Cooby enables seamless integration with popular CRM systems, including Salesforce and HubSpot. This integration empowers businesses to centralize their customer information, enhancing the overall efficiency of customer service agents. Through Cooby, businesses can easily edit CRM data within WhatsApp, ensuring up-to-date and accurate information while communicating with customers.

Additionally, Cooby offers features such as chat customization, tagging and categorization, and bulk import and export of contacts. These features further streamline customer interactions and enable effective management of conversations, ultimately boosting team productivity and enhancing the customer experience.

Cooby Features Benefits
Organize messages Efficiently manage and track customer conversations
Send recurring messages Automate repetitive tasks and save time
Set reminders Ensure timely follow-ups and improve customer satisfaction
Integrate with CRM systems Seamlessly sync customer data for a holistic view of interactions

Wati: A WhatsApp Support Software for Improved User Engagement

Wati is an official partner of WhatsApp API, offering businesses a powerful WhatsApp support software. With its integration of the WhatsApp Business API platform, Wati enables businesses to automate marketing, sales, and support operations on WhatsApp.

Utilized by over 8,000 customers across 100+ countries, Wati provides personalized communication for marketing, sales, service, and support. Its feature-rich platform includes powerful tools such as broadcast messages for engaging with a wide audience on WhatsApp, development of chatbots for instant responses, and a shared team inbox for efficient and stellar WhatsApp support.

Testimonials from industry-specific clients highlight the benefits of Wati in the hotel sector. Eduardo Zeballos, Marketing Manager at Hotel Rosario, emphasizes the ease of keeping in touch with travelers through WhatsApp and automating basic replies. The high level of customization, ease of use, and effectiveness in customer communication further solidify Wati as a top choice in the hotel industry.

Segmentation is a key feature within Wati, allowing businesses to optimize their marketing efforts and resources by focusing on customers who are more likely to return. By sending relevant messages to defined audience segments, businesses can reduce unsubscriptions and improve overall engagement.

Furthermore, Wati provides robust contact management capabilities. The software supports custom fields for capturing specific information about contacts and offers tagging and labeling functionalities for easy categorization based on common attributes. Additionally, Wati’s seamless import and export capabilities make it easier to manage contact lists within the software.

Automation is a critical aspect of maximizing the efficiency of WhatsApp marketing campaigns, and Wati delivers. The platform offers message scheduling, enabling businesses to send messages at optimal times for maximum impact. Automated replies based on predefined triggers or keywords enhance customer engagement and satisfaction, while drip campaigns that send pre-written messages over a specified period help nurture leads.

One of the standout features of Wati is its use of chatbots in WhatsApp marketing. With chatbots, businesses can provide a personal touch to customer interactions and streamline customer support processes. Wati’s flow builders within its chatbot features simplify the chatbot-building process, allowing businesses to create customized experiences without starting from scratch.

Moreover, Wati offers ready-made templates for various industries. These templates save businesses valuable time that would otherwise be spent building WhatsApp chatbots from the ground up, providing a head start in implementing effective marketing strategies.

Wati Features Testimonials Benefits
Personalized communication Eduardo Zeballos, Marketing Manager at Hotel Rosario High level of customization
Broadcast messages Industry-specific clients Easy automation and efficiency
Develop chatbots Improved user engagement
Shared team inbox Streamlined support

MessageBird: The Only WhatsApp Bulk Message Software You Need

When it comes to WhatsApp marketing, MessageBird is the go-to solution for businesses looking to send bulk messages effectively. As the most widely used messaging app worldwide, WhatsApp offers immense opportunities for businesses to engage with their target audience. With MessageBird’s specialized WhatsApp bulk message software, businesses can unlock the full potential of WhatsApp marketing.

MessageBird’s WhatsApp marketing automation allows businesses to send personalized messages at scale, ensuring that each customer feels valued and appreciated. The software enables businesses to send not only text messages but also images, locations, and files, enabling richer communication with customers. This level of customization helps businesses stand out and create a memorable brand experience.

One of the standout features of MessageBird is its robust automation capabilities. Businesses can leverage the power of automation to build personalized chatbots and automate their marketing campaigns. This saves time and effort while ensuring prompt and efficient communication with customers.

MessageBird’s platform provides valuable insights into customer engagement metrics, allowing businesses to track the success of their marketing campaigns. Understanding customer behavior patterns and engagement levels is crucial for refining marketing strategies and delivering improved results.

MessageBird’s user-friendly interface and powerful APIs cater to both non-tech users and developers. The Flow Builder feature simplifies the process of creating WhatsApp template messages, while the Template Manager offers customizable templates for easy campaign management. This versatility ensures that businesses of all sizes and technical expertise can leverage MessageBird’s capabilities.

When it comes to measuring the success of WhatsApp marketing campaigns, a healthy open rate is often considered an achievable goal. With an open rate of over 80%, businesses can be confident in the effectiveness of their messaging strategy. However, it is essential to track the return on investment (ROI) of WhatsApp campaigns by attributing conversions directly to WhatsApp links, allowing businesses to make data-driven decisions.

Targeting the right audience is key in any marketing strategy, and WhatsApp marketing is no exception. Businesses should focus on engaging customers who are most likely to respond on the platform. Targeting customers who have recently visited the business’s website, made a purchase, or left reviews can yield excellent results. Furthermore, leveraging granular targeting options such as recent purchase history can further enhance customer engagement.

To maximize the impact of WhatsApp marketing, businesses can consider segmenting their customers based on the product listings they have viewed. This approach enables businesses to send personalized offers via WhatsApp, providing a tailored experience that resonates with customers and drives conversions.

For businesses looking to enhance their presence on WhatsApp, getting a verified WhatsApp Business Account is highly recommended. A verified account increases visibility in WhatsApp’s directory, potentially attracting more customers. Alongside increased visibility, verified accounts also grant access to the powerful WhatsApp Business API and an array of helpful tools such as automated messages, quick replies, labels for organizing chats, messaging templates, and notifications.

Setting up a Verified WhatsApp Business Account is a straightforward process that aligns with Meta’s policies. With the right WhatsApp marketing software like MessageBird, businesses can unlock the true potential of WhatsApp marketing and drive meaningful results in their campaigns.


In conclusion, choosing the right WhatsApp marketing tool is crucial for businesses looking to leverage WhatsApp for their marketing efforts. With its 2 billion daily active users, presence in 180 countries, and support for 60 languages, WhatsApp is a powerful channel for businesses to connect with their audience. Its market-leading position in 25 nations further strengthens its appeal.

Among the top WhatsApp marketing tools available, JustCall, Cooby, Wati, and MessageBird stand out for their unique features and benefits. JustCall offers streamlined support through its WhatsApp customer service platform, while Cooby provides productive WhatsApp customer service software. Wati excels in user engagement with its WhatsApp support software, and MessageBird is the go-to option for bulk messaging.

By considering the criteria outlined in this article and exploring these best WhatsApp marketing tools, businesses can enhance their WhatsApp marketing strategies. They can utilize features like automated messages, quick replies, and analytics offered by WhatsApp Business to effectively manage their accounts. Implementing best practices such as engaging with customers, creating compelling content, and optimizing strategies will further drive better engagement and conversions.


What are the benefits of using a WhatsApp marketing tool?

Using a WhatsApp marketing tool allows businesses to automate their marketing campaigns, track customer engagement metrics, and leverage new advancements in WhatsApp Business, such as click-to-WhatsApp ads. These tools help businesses maximize their reach and engagement on WhatsApp.

What should I look for in a WhatsApp marketing platform?

When choosing a WhatsApp marketing platform, it is important to consider various factors. These include the features offered by the platform, such as messaging options, automation capabilities, and list segmentation. Compliance and security are crucial aspects, ensuring that the platform adheres to WhatsApp’s guidelines and protects user data. A user-friendly interface, automation features, seamless integration with other tools, and transparent cost and pricing models are also important criteria to consider.

What is JustCall and how can it enhance my WhatsApp customer service?

JustCall offers a comprehensive WhatsApp customer service platform with its WhatsApp Inbox feature. This feature allows businesses to manage their WhatsApp conversations efficiently, providing prompt and personalized support to customers. JustCall’s shared inbox supports multimedia and lengthy text, and it offers expert-curated templates for instant updates and notifications. JustCall is an all-in-one platform that enables businesses to provide consistent messaging across channels and ensure no leads are missed.

How can Cooby improve my WhatsApp customer service?

Cooby is a WhatsApp support software that focuses on syncing WhatsApp with CRM systems. Through its WhatsApp-CRM integration, businesses can seamlessly manage customer conversations and convert WhatsApp into a contextual support and sales channel. Cooby allows for easy editing of CRM data within WhatsApp and provides features like chat customization, tagging and categorization, and bulk import and export of contacts.

What is Wati and how can it improve user engagement on WhatsApp?

Wati is an official partner of WhatsApp API, offering businesses a powerful WhatsApp support software. With its WhatsApp Business API, Wati enables businesses to automate marketing, sales, and support operations on WhatsApp. It supports click-to-WhatsApp ads, personalized communication with targeted leads, and built-in chatbots for instant responses. Wati also offers integrations with popular apps and provides a highly contextual support experience.

What can MessageBird do for my WhatsApp marketing strategy?

MessageBird is a reliable WhatsApp marketing tool that specializes in bulk messaging. With MessageBird, businesses can send personalized messages at scale, including images, locations, and files. The tool also offers robust automation capabilities, allowing businesses to build personalized chatbots and automate their marketing campaigns. MessageBird provides valuable insights into customer engagement metrics and helps businesses understand customer behavior patterns.
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