Bhediya Marketing Strategy 2024: A Case Study

Bhediya is a horror comedy, directed by Amar Kaushik and produced by Dinesh Vijan. It faced challenges at the box office. Although it started well, competition from Ajay Devgn’s Drishyam 2 was tough. After a week, it made 42.05 crores.

To improve Bhediya’s outcomes, a detailed marketing strategy was set in motion in 2024. It covered digital ads, social media, SEO, branding, promotions, and content marketing.

Key Takeaways:

  • Bhediya film struggled to recover costs due to tough competition from Drishyam 2.
  • In 2024, a marketing strategy was implemented to enhance the film’s performance and brand development.
  • The marketing strategy included digital advertising, social media campaigns, SEO strategies, branding, promotional techniques, and content marketing.
  • Strategic marketing efforts are crucial for the success of films.
  • Targeted online and offline marketing techniques can help establish a strong brand presence and attract audiences.

Box Office Collections of Bhediya

Bhediya started well at the box office but is having trouble making back its money. We will look at how much the film has made and how it’s doing.

Trade analyst Taran Adarsh’s report

Trade analyst Taran Adarsh says Bhediya did well in its first week. It made 3.85 crores on Monday, 3.45 crores on Tuesday, and 3.20 crores on Wednesday. But, on the seventh day, earnings dropped to 3 crores.

By the end of the week, Bhediya had made a total of 42.05 crores across the country.

The film stayed popular in its first week. This shows people liked the story. Even with new movies out, Bhediya kept doing well.

The earnings from the box office show Bhediya is a hit. People really liked this horror comedy. Word-of-mouth is good, so it should keep doing well.

Day Collection (in crores)
Monday, 28 November 3.85
Tuesday 3.45
Wednesday 3.20
Seventh Day 3.00

Overall, Bhediya has done great at the box office. In its first week, it earned 42.05 crores. This shows it’s one of the top movies recently.

Varun Dhawan’s Thoughts on Bhediya’s Performance

Varun Dhawan, the star of Bhediya, shared his thoughts on the film’s performance. He hoped for more but still thanked those who saw it in theaters. He mentioned the earnings were good, even if not great. This shows he believes in always doing better next time.

Box Office Numbers Bhediya Performance
Net Collection 42.05 crores
Monday 3.85 crores
Tuesday 3.45 crores
Wednesday 3.20 crores
Seventh Day 3 crores

Bhediya Filming Locations

Bhediya, the latest Bollywood film by Amar Kaushik, was shot in Arunachal Pradesh. This is a first. The crew picked three stunning places: Ziro Valley, Sagalee, and Pakke-Kessang. for filming.

The film’s setting in Arunachal Pradesh adds beauty and cultural depth. Ziro Valley’s lush paddy fields set a dreamy mood.

In Sagalee, located in the dense forests of Papum Pare, the film captures its unique beauty. The roaring Ranganadi river here adds mystery. Meanwhile, Pakke-Kessang’s untouched beauty is showcased.

The team selected Arunachal Pradesh to show its hidden beauty and its legends. This choice makes Bhediya a stunning watch for viewers.

Incorporation of Arunachal Pradesh’s Legends in Bhediya

Bhediya is a horror comedy film that brings Arunachal Pradesh’s stories to life. Directed by Amar Kaushik and produced by Dinesh Vijan, it’s a captivating journey. Viewers get a deep look into the region’s culture.

Yapom’s legend is a key story in Bhediya. He’s a figure from Arunachal Pradesh, known for his powers and mystical adventures. His story adds an authentic touch to the film.

The film connects well with Arunachal Pradesh’s legends and tales. It highlights the power of storytelling and cultural preservation. These aspects make Bhediya more than just a movie.

Bhediya also includes other local tales, enhancing its narrative. These stories showcase the cultural richness of Arunachal Pradesh. They bring the region’s identity and wisdom to the audience.


Some of the Legends Featured in Bhediya:


Legend Description
Legend 1 Description 1
Legend 2 Description 2
Legend 3 Description 3


  • Legend 1
  • Legend 2
  • Legend 3


Along with the legend of Yapom, Bhediya features several other local folktales that have been passed down through generations in Arunachal Pradesh. These tales serve as a window into the cultural richness and traditions of the region, captivating viewers with their timeless wisdom and intrigue.


Importance of Travel and Exploration in Bhediya

The horror comedy film Bhediya, directed by Amar Kaushik and produced by Dinesh Vijan, shows how travel changes us. The movie’s stunning locations teach us that experiencing a place firsthand is the best way to know it.

Travel in Bhediya leads to growth and new insights. Being in a new place teaches us from locals and lets us value their culture more.

Seeing new places widens our view and challenges our old thoughts. It makes us value differences and opens the door to learn and change.

The film Bhediya tells us to explore and step beyond where we feel safe. Travel, whether alone or diving into new cultures, helps us grow, find ourselves, and make memories.

So, get ready for an adventure. Bhediya shows us the world’s wonders are out there, just waiting to be found.

Benefits of Travel and Exploration in Bhediya
1. Enhanced understanding of different cultures and perspectives
2. Discovery of hidden gems and unique experiences
3. Personal growth and self-discovery
4. Expansion of knowledge and learning from diverse destinations
5. Building connections and meaningful relationships with locals
6. Broadening horizons and challenging preconceived notions
7. Creating lifelong memories and unforgettable experiences

Ziro Valley: A Dreamy Destination

Ziro Valley is in Arunachal Pradesh. It’s full of beauty that draws in travelers and artists. It offers stunning views, green paddy fields, and a peaceful vibe, making it a top spot for those who love nature or seek adventure.

Ziro is famous for its beauty and cultural richness. One movie, Bhediya, was set here to capture the charm of Ziro. It shows off the green paddy fields and mountains, all thanks to the filmmakers’ vision.

The Ziro Festival of Music is a key event here. It brings together music, art, and culture. Artists and fans from globally gather to share and enjoy music.

While making Bhediya, the film team lived in a small village in Ziro. This helped them really understand the local culture and lifestyle. Their efforts to keep things real make the movie more engaging for viewers.

Visiting Ziro Valley feels like entering a fairytale. Its quiet beauty is a retreat from busy modern life. You can walk through the paddy fields, hike the hills, or enjoy the Ziro Festival of Music. Ziro Valley will surely enchant you.

Ziro Valley Quick Facts

Location State of Arunachal Pradesh, India
Main Attraction Ziro Festival of Music
Key Features Breathtaking paddy fields, lush landscapes, vibrant music scene
Best Time to Visit March to October

Sagalee: Beauty Hidden in the Forests

Sagalee, a hidden gem in the Papum Pare district, is surrounded by dense forests and the majestic Ranganadi river. It may not be a usual holiday spot, but offers stunning natural beauty and memorable treks.

Experience the calm of Sagalee’s tall forests. The dense greenery brings a sense of wonder. Sunlight slips through the trees, casting beautiful shadows.

The Ranganadi river’s strong flow adds to Sagalee’s charm. Its swift waters are a captivating sight for everyone.

For those seeking adventure, Sagalee is ideal. It offers challenging treks through wild nature. You’ll trek over hills and through thick forests, facing many challenges.

Trekking Challenges in Sagalee:

  • Watch out for leeches on the forest trails. They might sneak up on you, attracted by your adventurous spirit.
  • Simulium Flies can also be a nuisance. They test trekkers’ patience as they venture through Sagalee.

Traveling through Sagalee shows the balance between humans and nature. The local people live in harmony with the forests and the river. Their strength and love for nature are inspiring.

Reasons to Visit Sagalee Description
Spectacular Scenery Discover the stunning beauty of Sagalee’s forests and the mesmerizing Ranganadi river.
Trekking Adventures Take on exciting treks. They push your boundaries and offer breathtaking views of nature’s beauty in Sagalee.
Authentic Cultural Experience Meet the resilient locals. Learn how their lives are woven into the dense forest ecosystem.
Off-the-Beaten-Path Exploration Find a unique adventure away from the crowds. Sagalee offers an authentic, untouched experience.

Pakke-Kessang: Raw Beauty in Nameri National Park

Pakke-Kessang is found in East Kameng district. It is mostly within the stunning Nameri National Park. This sanctuary is known for its dense forests and a clear river, amazing everyone who visits. The Bhediya filmmakers aimed to highlight while keeping the park’s beauty. This approach gave viewers a real and fascinating look at the area.

In Pakke-Kessang, Nameri National Park covers about 200 square kilometers. It’s home to varied plants and animals, attracting nature fans. Here, you can see elephants, tigers, leopards, and lots of birds. It’s a chance to dive into the beauty of this unique ecosystem.

The Bhediya film team saw Pakke-Kessang’s untouched beauty. They expertly filmed its landscapes, forests, and the calm river. Their skills helped bring the national park’s magic to the big screen.

Bhediya’s use of Pakke-Kessang shows the film’s aim to highlight Arunachal Pradesh’s natural wonders. Viewers get to see the beauty of Nameri National Park and its surroundings. It turns into a visual journey.

Exploring Nameri National Park

Nameri National Park offers many ways to enjoy nature. Here are some popular activities:

  • Elephant Safaris: Go on an elephant safari to see the park’s forests and its wildlife.
  • Bird Watching: It’s a haven for bird lovers, with many species to observe. Enjoy the colors and songs of different birds.
  • River Rafting: The Jia Bhoreli River offers exciting rafting amid beautiful scenery.
  • Trekking: Walk through diverse landscapes, exploring forests and enjoying scenic views.

Discover the raw beauty of Pakke-Kessang and Nameri National Park. The landscape and wildlife here are truly remarkable.

The Success of Varun Dhawan

Varun Dhawan is a well-known Bollywood actor who has seen great success over 10 years. He is celebrated for his adaptability and charm. This has made him one of the industry’s most reliable stars.

‘Jug Jug Jiyo’ and ‘Bhediya’ are among his films that broke box office records. Even during tough times for movies, his works have drawn crowds. They’ve made lots of money.

His fans have played a big role in his success. His dynamic presence and ability to touch hearts have earned him a strong fan base. They can’t wait to see his next movie.

Varun Dhawan’s achievements show his skill, dedication, and constant striving for greatness. As he keeps delighting and motivating his fans, Varun Dhawan is sure to stay a key figure in Indian cinema.

Varun Dhawan’s Net Worth

Varun Dhawan is a famous Bollywood actor with a lot of success. His net worth as of 2022 is Rs 411 Crores. His income comes from his movies and endorsing products.

Varun Dhawan made his first big splash in “Student of the Year” in 2012. He has since become known for his hit movies. Dhawan is loved by fans for being versatile and reliable.

He gets a lot of money for promoting brands too. Thanks to his charm, he’s a favorite for advertisements. This has increased his net worth even more.

Varun Dhawan’s wealth shows how hard he has worked. His story is inspiring for those dreaming of acting. It highlights the value of never giving up on your passion.


The Bhediya Marketing Strategy in 2024 was a big lesson for the film world. Bhediya faced tough times at first. But, the way they marketed the film was key to its success.

Digital ads, social media, SEO, branding, and content marketing were crucial. They helped make Bhediya a well-known name.

Bhediya reached out through digital and social media. This let them connect with more people. Fans got excited, thanks to clever use of online platforms.

The marketers also paid attention to using data well. SEO methods boosted the film’s online presence. This drew in more viewers naturally.

Promoting the film right was super important too. Bhediya stood out because its brand was unique. Content marketing helped tell unique stories, building excitement.

The Bhediya strategy is a great example for films. It shows how crucial digital and social media are.

Its success shows that a smart marketing plan is vital. It helps a film stand out, draws in viewers, and can lead to big wins at the box office.


What was the box office collection of Bhediya?

Bhediya’s net collection after one week was 42.05 crores.

What were the daily collections of Bhediya?

On Monday, Bhediya earned 3.85 crores. On Tuesday, it made 3.45 crores. On Wednesday, the total was 3.20 crores. The seventh day brought in 3 crores.

What are Varun Dhawan’s thoughts on Bhediya’s performance?

Varun Dhawan hoped for better numbers. Yet, he’s thankful to the audience who watched it in theaters. He believes the film did better than many others at the box office.

Where was Bhediya filmed?

The filming of Bhediya took place in Arunachal Pradesh. It covered beautiful spots like Ziro Valley, Sagalee, and Pakke-Kessang.

What legends of Arunachal Pradesh were incorporated into Bhediya?

The film Bhediya weaved in many of Arunachal Pradesh’s legends. One key tale is the legend of Yapom.

What is the importance of travel and exploration in Bhediya?

Bhediya shows how crucial travel and exploration are. It believes the best way to know a place is by experiencing it and talking to local people.

What does Bhediya showcase about Ziro Valley?

Bhediya makes Ziro Valley look like a dream. It displays the valley’s lush paddy fields. It also gives a peek into the Apatani community’s unique lifestyle and culture.

What is special about Sagalee?

Sagalee is tucked away in Papum Pare’s heart. It’s celebrated for its thick woods and the swift Ranganadi river. Although it’s not a typical vacation spot, its natural wonder and trekking paths are unmatched.

What is Pakke-Kessang known for?

Pakke-Kessang is famed for its untouched beauty, thick woods, and a clean river. The film captures the untouched charm of this wildlife sanctuary.

What is Varun Dhawan’s net worth?

As of 2022, Varun Dhawan’s net worth stands at Rs 411 Crores.

What marketing strategies were used for Bhediya?

The marketing strategy for Bhediya included online ads, social media, SEO, branding, promotional techniques, and content marketing. All these were used to grow the Bhediya brand.
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