Being a freelancer means running your show! You’re in charge of your setup, client relationships, and prices. At first, you might be excited to acquire clients, work flexibly, and showcase your skills. However, you might notice the need to earn more at some point. For instance, you might wish to drop your full-time job to focus solely on freelancing. Yet, how do you make the switch and attract more clients? Luckily, you can boost your income through the following recommendations.
Find your talent
A marketing specialist is a broad term. You could be brilliant at planning strategies, performing market research, or running campaigns. Yet, it’s likely that some areas of work are those that let your skills shine.
Thus, it’s wise to consider your specialization (which could also relate to a particular industry in which you have tremendous experience and knowledge). If we were to talk about skills, you could focus on different areas: SEO (Search Engine Optimization), social media ads, content marketing, affiliate marketing, or CRO (Conversation Rate Optimization).
So, being more upfront about your strengths in your profile could make it easier for particular clients to find you. Of course, don’t forget to mention other areas of your expertise as they might also bring clients.
Consider offering more
This recommendation means extending your services. For example, say you focus on generating ideas for different ad campaigns. Previously, you provided clients with general ideas, leaving their teams to sort out the details. To offer more, you could provide ad content or explore graphic design.
Reevaluate your prices
Keeping the same prices for a long time can mean two things. First, you haven’t improved your skills. Second, the fear of losing current or potential clients prevents you from increasing your price. Over time, consider consulting your clients about the rate increase, especially if you have details to back up your price jump. For instance, you might have received additional certification or more offers, making you picky regarding projects.
Turn your expertise into products
Marketing specialists have a lot of information they can share with the world. One of the best ways to earn extra cash is to turn knowledge into products. What does this mean? We refer to the opportunity to release ebooks or online courses. While they require initial efforts, later, they turn into silent money-makers.
Also, if your book or course does well, consider creating more. Over time, the money generated will feel like free money as it won’t require your active participation!
Try something new
Learning is one of the priorities of any freelancer. You must stay ahead, addressing the latest trends and offering quality services. It could often relate to deepening your understanding of marketing (like booking courses or participating in workshops).
Yet, who stops you from expanding your horizon even further? You can start exploring other areas, like programming or even cybersecurity. The latter means you could consult companies on what practices they should implement. If 2FA, data encryption, data removal service, hashing, digital privacy, or VPNs pique your interest, look for learning opportunities!
Join multiple freelancing platforms
You might focus on finding clients on one freelancing platform. However, you should sign up for more, exploring each potential client. Also, don’t forget about local freelancing sites that can help you establish relationships with nearby companies. Sometimes, such partnerships could become job offers with many benefits and satisfactory salaries.
Advertise your services
Many freelancing services offer freelancers the chance to boost their profile and earn more money easily. That means potential clients will see your profile first. Of course, such features usually require a fee. However, considering the number of new people who will notice you, it’s worth considering.
Conclusion
Freelance marketers can earn more by increasing their prices, extending their services, finding niche specialization, or properly advertising their services. Furthermore, remember that you can always explore new venues, potentially finding a sphere you enjoy even more.
