Top Hotjar Competitors and Alternatives in 2024

Hotjar is a popular tool for user experience analytics, but there are several alternatives that offer similar features and functionalities. These hotjar competitors provide comprehensive insights into user behavior, heatmap analysis, website visitor recording, session replay, and conversion rate optimization. By exploring these hotjar alternatives, you can find the best fit for your specific needs and enhance your website’s performance and conversion rates.


UXtweak is a powerful UX research software that serves as a noteworthy alternative to Hotjar. With UXtweak, you gain access to comprehensive insights into user behavior, helping you understand and optimize the user experience of your website or application.

One of the standout features of UXtweak is its session recording capability. By utilizing session recordings, you can observe and analyze how users interact with your product, gaining valuable insights into their behaviors and pain points. These recordings allow you to identify areas for improvement and make data-driven decisions to enhance the overall user experience.

Heatmap Analysis

In addition to session recordings, UXtweak provides heatmap analysis. Heatmaps visually represent the areas of your website or application that receive the most user attention. By utilizing this feature, you can identify the most engaging and popular sections of your product and optimize conversions by strategically placing important content or CTAs.

User Behavior Tracking

UXtweak also offers advanced user behavior tracking functionality. This allows you to monitor and assess user actions on your website or application. By tracking user behavior, you can gain insights into how users navigate through your product, identify potential issues or bottlenecks, and make data-backed improvements to enhance the user experience.

Furthermore, UXtweak provides a range of other valuable research tools such as surveys, preference tests, tree testing, card sorting, and moderated testing. These features allow you to gather more specific user feedback, validate design decisions, and optimize the overall user experience based on real user preferences.

With its advanced analytics features and comprehensive range of research tools, UXtweak is a top choice for businesses and individuals seeking a versatile and powerful UX research software. What’s more, UXtweak offers a comprehensive free plan, enabling users to explore and experience all of its features before making a decision.


Survicate is an intuitive and powerful survey software that allows you to collect continuous customer insights at scale. With Survicate, you can gain valuable feedback from your customers to improve their experience on your website and gather valuable insights for your business.

One of the key features of Survicate is its advanced survey targeting capabilities. You can create targeted surveys that are displayed to specific segments of your website visitors, ensuring that you gather feedback from the right audience. This helps you obtain more accurate and relevant insights for your business.

Survicate also offers an AI-powered survey creator that makes it easy for you to create engaging and interactive surveys. You can choose from a variety of question types, including multiple-choice, rating scales, and open-ended questions, to gather valuable customer feedback. The AI-powered survey creator also provides suggestions for question wording and helps you optimize your surveys for better response rates.

In addition to its targeting and survey creation capabilities, Survicate offers a wide range of customization options. You can customize the look and feel of your surveys to match your brand’s aesthetics and create a seamless experience for your website visitors. This allows you to maintain a consistent brand image and create a sense of trust and familiarity with your customers.

Customer Insights and Website Feedback

Survicate is widely used for measuring customer satisfaction and gathering Net Promoter Score (NPS) feedback. By collecting NPS feedback, you can gauge how likely your customers are to recommend your products or services to others. This information can help you identify areas for improvement and enhance customer loyalty.

Furthermore, Survicate allows you to collect website feedback, product feedback, and mobile app feedback. By gathering feedback from your customers, you can better understand their needs, preferences, and pain points. This valuable information can guide your decision-making process and help you make data-driven improvements to your website, products, and services.

Survicate’s simplicity and ease of use make it a popular alternative to Hotjar for gathering user feedback. Whether you’re looking to measure customer satisfaction, collect website feedback, or gain insights into your customers’ preferences, Survicate provides a powerful and user-friendly solution.

To learn more about Survicate and how it can help you gather customer insights and feedback, visit their website here.


Mouseflow is a popular alternative to Hotjar that focuses on customer feedback and optimizing conversions. It offers a comprehensive set of features to help businesses gain valuable insights into user behavior and improve their websites.

One of the key features provided by Mouseflow is session replay, which allows you to watch recordings of individual user sessions on your website. This not only helps you understand how users navigate through your site but also provides valuable insights into their interactions, allowing you to identify areas for improvement.

Another powerful feature of Mouseflow is heatmaps. These visual representations of user interactions show you the areas of your website that receive the most attention, enabling you to optimize your layout and design for better user engagement and conversion rates.

Conversion funnels are another tool offered by Mouseflow. These funnels track user journeys and help you identify the steps where potential customers are dropping off. By pinpointing conversion bottlenecks, you can make data-driven decisions to maximize your website’s conversion rates.

Mouseflow also allows you to collect user feedback through various methods such as surveys and feedback forms. This enables you to gather direct input from your visitors and understand their needs and preferences better.

The platform’s iFrame functionality makes it easy to integrate Mouseflow into your website without any complicated setups. Additionally, Mouseflow boasts an intuitive user interface and a shallow learning curve, making it accessible to users of all levels of technical expertise.

In summary, Mouseflow is a comprehensive customer feedback tool that offers heatmaps, conversion funnels, session replay, and user feedback features to help businesses optimize their websites for improved performance and conversions.

Crazy Egg

Crazy Egg is another well-known alternative to Hotjar that helps you observe user interaction and gauge customer engagement. It offers various features to enhance your website’s performance and optimize conversions.

One of the key features of Crazy Egg is its ability to generate heatmaps, which visually represent user behavior on your website. These heatmaps provide valuable insights into how users navigate and interact with your website, allowing you to identify areas of improvement and make data-driven optimizations.

In addition to heatmaps, Crazy Egg also offers scroll maps, which show how far users scroll down on your page. This information helps you understand user engagement and adjust your content placement accordingly.

Another notable feature of Crazy Egg is its A/B testing functionality. With A/B testing, you can experiment with different versions of your website to evaluate which design or feature variation performs better in terms of user interaction and conversions. This feature enables you to make data-backed decisions and optimize your website for maximum impact.

While Crazy Egg offers powerful tools for user interaction analysis, it’s important to note that some users have reported issues with its user experience and the lack of monthly subscription options. However, its advanced A/B testing feature and excellent customer service make it a reliable choice for website optimization.


Smartlook is an analytics platform that specializes in qualitative research, providing valuable insights into customer behavior and user trends. With its array of features, Smartlook empowers businesses to make data-driven decisions that enhance their online presence and improve user experience.

One of Smartlook’s standout features is session recordings, which allows you to watch individual user sessions in real-time or later. This feature enables you to gain a deeper understanding of how users interact with your website or mobile app, helping you identify pain points and areas for improvement.

Qualitative Research

With Smartlook, qualitative research becomes effortless. By analyzing session recordings, you can witness firsthand the struggles, frustrations, and successes users encounter on your platform. This in-depth understanding enables you to make informed design choices and optimize your website or app accordingly.

Additionally, Smartlook offers heatmaps, allowing you to visualize user engagement and identify the most utilized areas of your platform. By examining these heatmaps, you can make data-driven decisions about your website’s layout, call-to-action buttons, and other elements in order to improve user experience.

Event Analysis

Smartlook’s event analysis feature provides valuable insights into user behavior and occurrence patterns within your platform. By setting up custom events, you can track specific actions, such as button clicks, form submissions, and page visits. This information enables you to understand user preferences and optimize your platform to meet their needs and expectations.

In addition to event analysis, Smartlook offers funnel analysis, allowing you to track user journeys and identify areas where users drop off or encounter difficulties. This feature is invaluable for optimizing conversion rates and improving user flow throughout your website or app.

Furthermore, Smartlook provides cross-platform analysis, enabling you to gain a holistic view of user behavior across multiple devices. Whether your users interact with your platform on a desktop, tablet, or mobile device, Smartlook captures and analyzes their actions, giving you comprehensive insights into their cross-platform experiences.

Smartlook also offers mobile app analytics, providing in-depth insights into user behavior within your mobile applications. By understanding how users interact with your mobile app, you can make targeted improvements that enhance overall user satisfaction and engagement.

While Smartlook has many valuable features, it’s essential to note that it has limitations on data storage, meaning that session recordings and other data may be stored for a limited period. Additionally, there may be occasional issues with heatmap recordings. Despite these limitations, Smartlook remains a popular choice for businesses looking to gain qualitative insights through session recordings, heatmaps, event analysis, and more.


WatchThemLive is a Hotjar substitution that enhances your ability to analyze user trends and customer engagement on digital products. It provides essential features such as session recording, user tracking, heatmaps, detailed analytics, conversion tracking, and page optimization. By utilizing WatchThemLive, you can gain valuable insights into customer experience analysis, session recording, and heatmaps, allowing you to optimize your website’s performance and improve user satisfaction.

One of the key advantages of WatchThemLive is its competitive pricing, making it an attractive choice for businesses of all sizes. With its affordable plans, you can access the tools necessary to analyze user behavior and make data-driven decisions. WatchThemLive’s advanced analytics capabilities enable you to detect inconsistencies or bugs in website usability, ensuring a seamless browsing experience for your customers.

While WatchThemLive offers a robust set of features, it’s important to note that it may have a limited toolkit compared to some of its competitors. However, its comprehensive session recording, heatmaps, and user tracking capabilities make it a viable alternative for those seeking a cost-effective solution for customer experience analysis. Additionally, WatchThemLive may lack the ability to provide unique links for each test, which could be a consideration for users requiring advanced customization options.


PostHog is an all-in-one platform that offers a comprehensive suite of UX research methods, making it a viable alternative to Hotjar and other similar tools. With PostHog, you can gather in-depth quantitative and qualitative data through various features.

One of the key features of PostHog is its session replay functionality, which allows you to replay user sessions and gain valuable insights into user behavior. By watching these replays, you can understand how users navigate through your website or app, identify areas of improvement, and optimize the user experience.

In addition to session replay, PostHog provides robust product analytics capabilities. With its analytics tools, you can track and analyze user interactions, conversion rates, funnels, and more. This data-driven approach helps you make informed decisions and drive positive outcomes for your product.

PostHog also offers A/B testing capabilities, allowing you to experiment with different variations of your product and measure their impact on user behavior and engagement. By running A/B tests, you can optimize your product’s performance and make data-backed decisions.

Furthermore, PostHog enables you to collect user surveys to gather feedback and insights directly from your target audience. These surveys help you understand user preferences, pain points, and areas for improvement, ultimately guiding your product development and optimization efforts.

With a generous free tier, PostHog provides an accessible entry point for businesses of all sizes. As your research needs grow, PostHog can scale alongside you, offering advanced features and functionality to support your evolving requirements.

Experience the power of PostHog and take your product analytics, session replay, A/B testing, and user survey capabilities to the next level.


Finding the right Hotjar alternative can greatly enhance your website’s performance and conversion rates. By exploring alternatives like UXtweak, Survicate, Mouseflow, Crazy Egg, Smartlook, WatchThemLive, and PostHog, you can gain comprehensive insights into user behavior, optimize conversions, and improve the overall user experience.

Each alternative offers unique features and capabilities, so it’s essential to evaluate your specific needs and choose the best fit for your requirements. Don’t settle for a one-size-fits-all solution – find the Hotjar competitor that suits your needs and takes your website to the next level.


Are there any alternatives to Hotjar for user experience analytics?

Yes, there are several alternatives to Hotjar that offer similar features and functionalities for user experience analytics.

What are some hotjar competitors?

Some popular competitors to Hotjar include UXtweak, Survicate, Mouseflow, Crazy Egg, Smartlook, WatchThemLive, and PostHog.

Does UXtweak offer session recording and heatmap analysis?

Yes, UXtweak is a powerful alternative to Hotjar that provides session recording and heatmap analysis, along with other UX research tools.

What are some features of Survicate?

Survicate is a survey software that offers advanced survey targeting, AI-powered survey creation, and various customization options.

What does Mouseflow specialize in?

Mouseflow specializes in customer feedback and optimizing conversions through features like session replay, heatmaps, and conversion funnels.

What features does Crazy Egg offer?

Crazy Egg offers features such as heatmaps, session recordings, scroll maps, and A/B testing for observing user interaction and gauging customer engagement.

What does Smartlook focus on?

Smartlook specializes in qualitative research and provides insights into customer behavior and user trends through session recordings, heatmaps, and event analysis.

What features does WatchThemLive offer?

WatchThemLive offers session recording, heatmaps, detailed analytics, conversion tracking, and page optimization for analyzing user trends and customer engagement.

What makes PostHog different from other alternatives?

PostHog combines session replay, product analytics, feature flags, A/B testing, and user surveys into an all-in-one platform for comprehensive UX research.

How can I enhance my website’s performance and conversion rates with these alternatives?

By exploring alternatives like UXtweak, Survicate, Mouseflow, Crazy Egg, Smartlook, WatchThemLive, and PostHog, you can gain comprehensive insights into user behavior, optimize conversions, and improve the overall user experience.

How do I choose the best alternative for my needs?

It’s essential to evaluate your specific needs and requirements and choose the alternative that offers the features and capabilities that align with your goals.

Can I try these alternatives before making a decision?

Yes, many of these alternatives offer free plans or trial periods, allowing you to test out their features and functionalities before committing.
About the author
Editorial Team