As a website owner, aiming to build a high-quality backlink profile for your website is very important. Backlinks work as a stamp that signals to Google that your website has valuable content. Given this, the question arises: Are all backlinks valuable?
Well, certainly not! Some backlinks do more harm to your website than good. But how do you identify these backlinks, and how do you build a backlink profile that actually adds value to your website? Well, you use a tool to check website backlinks to understand which link mentions are valuable. Performing regular backlink checks is crucial and the following article answers your burning questions about backlinking:
What are High-Quality Backlinks?
A backlink is a hyperlink that one website gets from another website. These links are added to the other website’s content, suggesting that your website has some value to add to the information they have provided.
The main goal of a backlink is to improve the website visitors’ user experience. However, there are benefits for the linked website as well. When a site visitor clicks on the link, they end up on the other website, which improves its website traffic and drives brand awareness.
Google also views backlinks as recommendations. So, the more backlinks a website has, the more trustworthy it is in the eyes of Google. But there is a slight catch here. Links from reputable websites are considered to be valuable for your website. These links are termed as high-quality backlinks and are more valuable than 100s of low-quality links.
So, what exactly are high-quality links? Here are a few criteria that make a backlink high quality:
- They are follow links. This means that they tell the search engine to follow the link and pass link equity to the webpage that is linked.
- They don’t feel forced within the content and are naturally placed.
- They come from reputable websites (websites with a domain authority higher than 60)
- The content uses a natural anchor text.
If the website passes all the criterias mentioned above, they are considers high quality backlink and help your website by passing on link equity and signalling Google that your website is valuable as well.
How to Get High-Quality Backlinks?
- The Good Old Guest Posting:
Guest posting is the most common and effective way to earn backlinks from high-authority websites. The idea behind guest posting is simple: You approach a guest posting website to publish a piece of content on their website that hyperlinks to your preferred webpage. This improves your website’s backlink profile, and you can also increase website traffic.
In addition to this, the website that publishes the content also benefits from this practice. But, you need to remember that the content of the publishing website must be of good quality, the link must be naturally incorporated into the content, the information must add value to the user experience, and mainly, the guest posting website should have a high domain authority and must be reputable. For backlinks through guest posting, you need to build powerful connections with other websites while showcasing that backlinks to your website are going to be valuable for them as well.
- Be on the Lookout for Unlinked Mentions:
If you are not looking for unlinked mentions for your website, you may not be tapping into the fullest potential of your brand. Unlinked mentions occur when a website talks about your business without actually linking to your website.
Finding unlinked mentions is very easy. There are tools available online that help you find websites that talk about your business, brand, products, or services without actually adding a link. For instance, there are numerous link automation tools for LinkedIn that help you connect with these websites. You can find these websites and contact them to request a linked mention.
- Find Broken Links that You Can Use:
Broken links take the users to a nonexistent, dead or non-functional website. Referring to broken links is a common phenomenon. So, when you find broken links from a reputable and relevant website, you can contact the website owners and ask them to replace the broken link with one of your links.
Doing this has a dual benefit. Firstly, it helps you acquire backlinks from reputable sites. Secondly, it helps the linking website optimize its performance because we all know that broken links don’t add any value to the website.
- Try HARO:
HARO is another great strategy for high-quality backlinks. HARO, or “help out a reporter,” is a strategy that helps a reporter connect with an industry expert for their article. Let’s take a simple example. Suppose you are an interior designing business, and a reporter is looking for insights and information related to your niche. In this case, the reporter can use HARO to reach out to your business for information and expert insights. Now, you can provide them with the information that they are looking for and, in return, ask them to link their content to your website.
- Using the Skyscraper Technique to Target Your Competitor’s Backlinks:
In the skyscraper technique, you closely analyze the content pieces that your competitors are getting linked to. Now, analyze the landing links and try to find out loopholes in the content. Once you find out the loopholes, you can approach the linking website to replace the competitor’s link with yours because your content is more valuable.
Conclusion:
Backlinks are beneficial for your website, no matter the size of your business. But not every backlink is the same. Backlinks from reputable websites with a high domain authority have a greater value compared to just any backlink.
The article above aims to guide you through the process of building a robust backlink profile for your website, which results in improved search engine ranking and an increase in qualified leads.
