Top JLL Competitors and Alternatives in 2025

Jones Lang LaSalle Incorporated (JLL) is a global commercial real estate services and investment management company headquartered in Chicago, Illinois. With operations in over 80 countries, JLL provides clients with a broad range of services in diverse sectors such as banking, finance, healthcare, hospitality, life sciences, retail, and technology.

In this article, we will explore the top competitors of JLL and alternative companies that are shaping the real estate service industry in 2024. Understanding the competitive landscape and analyzing alternatives is crucial for individuals and businesses in need of real estate services to make informed decisions.

CBRE

CBRE is a globally recognized real estate services firm and investment firm that offers a wide range of services to its clients. These services include facilities, transaction and project management, property leasing and sales, appraisal, and development. CBRE has a global reach, with its services available in over 100 countries.

The market capitalization of CBRE as of October 13, 2023, is $29.5 billion, making it one of the largest and most valuable companies in the industry. The strong market capitalization reflects CBRE’s success and reputation in the commercial real estate services market.

At the helm of CBRE is CEO Bob Sulentic, who brings a wealth of experience and expertise to the company. Under his leadership, CBRE has continued to thrive and innovate, staying at the forefront of the industry.

As an investment firm, CBRE offers a robust platform for investors to capitalize on real estate opportunities and achieve their financial goals. With its vast network and comprehensive services, CBRE is a trusted partner for investors seeking strategic and profitable real estate investments.

CBRE’s commitment to excellence and its ability to provide comprehensive commercial real estate services have solidified its position as a leader in the industry. With its global presence, extensive service offerings, and strong market capitalization, CBRE remains a formidable competitor and a top choice for individuals and businesses seeking best-in-class real estate services and investment opportunities.

Cushman & Wakefield

Cushman & Wakefield is a leading commercial real estate services company that offers a wide range of services to clients worldwide. From consulting and facility services to global occupier services, investment, and lease brokerage, Cushman & Wakefield is known for its comprehensive offerings and expertise in the industry. Headquartered in Chicago, Illinois, the company operates globally, serving clients in diverse sectors and industries.

With a market capitalization of $5.9 billion as of October 13, 2023, Cushman & Wakefield holds a prominent position in the commercial real estate market. Under the leadership of CEO Brett White, the company continues to deliver exceptional services and drive innovation in the industry.

As one of the top players in the commercial real estate services sector, Cushman & Wakefield faces competition from various competitors. Organizations seeking similar services may consider assessing the strengths and expertise of Cushman & Wakefield’s competitors to make informed decisions. By understanding the competitive landscape, businesses and individuals can identify the right partner for their real estate needs.

Colliers International

Colliers International is a global real estate services and investment management company that offers a wide range of commercial real estate services to cater to the needs of commercial real estate users, owners, managers, investors, and developers worldwide. Headquartered in Toronto, Ontario, Canada, Colliers International has established itself as a key player in the industry.

With a diverse portfolio of services, Colliers International prides itself on its ability to provide comprehensive property management, building consultancy, and marketing solutions to its clients. The company’s expertise spans various sectors, including office, retail, industrial, and residential real estate.

Colliers International’s commitment to delivering exceptional results for its clients has contributed to its market capitalization, which stands at an impressive $3.2 billion as of October 13, 2023. The company’s current CEO, Jay S. Hennick, leads a team of dedicated professionals who work tirelessly to ensure the success of each client’s real estate endeavors.

Colliers International operates in a highly competitive landscape, facing rivals that offer similar commercial real estate services. However, the company’s strong market position, global reach, and commitment to excellence set it apart from its competitors. By leveraging its extensive industry knowledge and strategic partnerships, Colliers International continues to thrive in the dynamic world of commercial real estate.

Colliers International Competitors

• JLL
• CBRE
• Cushman & Wakefield
• Newmark
• Knight Frank

Newmark

Newmark is a leading provider of commercial real estate advisory services. With its headquarters in New York, New York, the company offers a wide range of services to the global retail real estate industry. Newmark specializes in various property types and industry sectors and is known for its innovative thinking and client-focused approach. The market capitalization of Newmark as of October 13, 2023, is $1.9 billion, and the current CEO is Barry M. Gosin.

Newmark’s extensive expertise in commercial real estate advisory services makes it a formidable player in the industry. The company’s diverse portfolio and strategic approach enable them to provide tailored solutions to their clients. With a focus on innovation and client satisfaction, Newmark continues to help businesses navigate the complexities of the real estate market and achieve their goals.

Knight Frank

Knight Frank is a pre-eminent independent global property consultancy that offers a wide range of real estate services. With a commitment to delivering high-quality results with integrity and professionalism, Knight Frank has established itself as a leading player in the industry. The company provides residential and commercial property management, leasing and sales, and investment advice, catering to the diverse needs of clients.

Headquartered in London, United Kingdom, Knight Frank operates worldwide, serving clients across different regions and markets. The company’s global presence allows it to navigate complex real estate landscapes and offer comprehensive solutions to the ever-evolving needs of the industry.

The current CEO of Knight Frank, Alistair Elliott, leads the company with a strong vision and strategic direction. Under his leadership, Knight Frank has continued to innovate and adapt to market dynamics, ensuring its competitiveness and relevance in the commercial real estate services sector.

With a focus on providing personalized service, Knight Frank distinguishes itself from competitors by developing deep relationships with clients and understanding their unique requirements. This customer-centric approach has contributed to the company’s success and its ability to deliver tailored solutions to meet the diverse needs of clients.

As a trusted advisor to clients, Knight Frank is positioned as a reliable partner in navigating the complexities of the real estate market. The company’s expertise, global reach, and commitment to excellence make it a formidable player in the industry and a top choice for clients seeking comprehensive commercial real estate services.

Savills

Savills is one of the world’s leading property agents, providing a wide range of commercial real estate services. With a rich heritage of expertise, Savills offers tailored solutions to meet the unique needs of each client. The company’s services include sales, rentals, valuations, planning, and property management.

Savills has established a strong market presence and is known for its professionalism and commitment to delivering exceptional results. With a diverse portfolio of clients and properties, Savills has earned a reputation as a trusted advisor in the commercial real estate industry.

As of October 13, 2023, Savills has a market capitalization of £1.8 billion, positioning the company as a key player in the global real estate market. Under the leadership of CEO Mark Ridley, Savills continues to drive innovation and provide top-notch services to its clients.

When it comes to commercial real estate services, Savills competes with other industry leaders in delivering quality solutions to clients. By leveraging its expertise, market knowledge, and global network, Savills remains a formidable player and a trusted partner for those seeking commercial real estate services.

Avison Young

Avison Young is a global real estate advisor that offers a range of services in the commercial real estate sector. With a focus on leasing, management, development, financing, and investment sales, Avison Young helps clients navigate the ever-changing real estate landscape. The company is widely recognized for its collaborative and client-focused approach, providing tailored solutions to meet the unique needs of each client.

At Avison Young, their team of experts is committed to creating real economic, social, and environmental value. By understanding the evolving market trends and leveraging their deep industry knowledge, Avison Young delivers innovative solutions that drive success for their clients.

Headquartered in Toronto, Ontario, Canada, Avison Young operates globally, serving clients across different sectors and geographies. With their extensive network and strong industry partnerships, Avison Young is positioned to provide best-in-class commercial real estate services.

Under the leadership of CEO Mark E. Rose, Avison Young continues to excel in the commercial real estate industry, setting new standards for excellence and driving growth for their clients. With a team of dedicated professionals and a commitment to achieving outstanding results, Avison Young stands out as a leading player in the market.

Eastdil Secured

Eastdil Secured is a leading company in the real estate investment banking industry, providing a wide range of services to clients. With a focus on strategic transactions, Eastdil Secured sets itself apart from its competitors through its innovative approach and commitment to excellence.

As one of the pioneers in real estate investment banking, Eastdil Secured offers expertise in various areas, including investment sales, debt placement, structured finance, private equity, and loan sales. By providing these comprehensive services, the company assists clients in achieving their financial goals and maximizing their returns.

The Innovative Approach of Eastdil Secured

Eastdil Secured is known for its ability to identify opportunities and execute complex transactions successfully. The company understands the intricacies of the real estate market and leverages its extensive network and expertise to navigate the ever-changing landscape.

With a focus on strategic transactions, Eastdil Secured helps clients unlock the full potential of their real estate investments. Whether it’s facilitating investment sales, arranging financing, or structuring innovative deals, the company’s team of professionals delivers customized solutions that meet the unique needs of each client.

Headquartered in New York, New York, Eastdil Secured has established a strong presence in the industry and has built a reputation for its exceptional service and expertise. Under the leadership of CEO Roy Hilton March, the company continues to drive innovation and set new standards in real estate investment banking.

As the industry evolves, Eastdil Secured remains at the forefront, providing clients with the tools and knowledge they need to thrive in a competitive market. With its comprehensive suite of services and innovative approach, the company is well-positioned to meet the diverse needs of its clients and maintain its position as a leader in real estate investment banking.

BNP Paribas Real Estate

BNP Paribas Real Estate is a multi-service real estate provider that offers comprehensive services to owners, investors, and occupiers. The company provides various services, including property development, management, valuation, and transaction advisory. BNP Paribas Real Estate is headquartered in Paris, France, and is currently led by CEO Thierry Laroue-Pont.

With a strong presence in the real estate industry, BNP Paribas Real Estate competes with other prominent players in the market.

Competitors of BNP Paribas Real Estate

• JLL (Jones Lang LaSalle)
• CBRE
• Cushman & Wakefield
• Colliers International
• Newmark

These companies offer similar real estate services and provide stiff competition to BNP Paribas Real Estate. However, BNP Paribas Real Estate distinguishes itself through its expertise, innovative solutions, and global reach.

HFF (Holliday Fenoglio Fowler, L.P.)

HFF, now part of JLL, is a leading commercial real estate and capital markets services provider. The company specializes in providing comprehensive commercial real estate services to the global retail real estate industry. With a wide range of expertise, HFF offers services tailored to meet the unique needs of clients.

HFF’s services include:

• Property sales: HFF assists clients in buying or selling commercial properties, leveraging their extensive market knowledge and network to ensure successful transactions.
• Financing: HFF helps clients secure financing for their real estate projects, providing access to a wide range of capital sources and structuring customized solutions.
• Research: HFF’s research team provides in-depth market analysis and insights to support clients in making informed investment decisions.
• Advisory: HFF offers strategic advisory services to guide clients through complex real estate challenges and maximize value.

Headquartered in Dallas, Texas, HFF has a strong presence in the commercial real estate industry. The company is led by CEO Mark D. Gibson, who brings years of experience and expertise to the role.

Conclusion

In conclusion, Jones Lang LaSalle (JLL) faces strong competition from various companies in the commercial real estate services industry. Competitors such as CBRE, Cushman & Wakefield, Colliers International, and Newmark offer a wide range of services and have a global presence.

Other competitors like Knight Frank, Savills, Avison Young, and Eastdil Secured provide specialized services and have a strong market position. It is important for individuals and businesses in need of real estate services to consider the strengths and expertise of each competitor to make informed decisions.