Tiktok Marketing: Branding on Trend

TikTok has revolutionized the way businesses market their brands, providing unique opportunities for engagement and growth. With its massive user base and ever-evolving algorithm, TikTok has become a must-have platform for any marketing strategy. In this article, we will explore the world of TikTok marketing, from advertising strategies to influencer campaigns and content creation tips. Whether you’re just starting or looking to enhance your existing TikTok presence, we’ve got you covered.

Key Takeaways:

  • TikTok offers businesses an innovative platform for marketing and brand building.
  • Utilize TikTok’s algorithm and trends to boost engagement and reach.
  • Collaborate with TikTok influencers to extend your brand’s reach and credibility.
  • Create unique and authentic content that aligns with your brand’s identity.
  • Track and analyze TikTok analytics to optimize your marketing campaigns for better results.

Why You Need to Follow TikTok Trends

Following TikTok trends can significantly impact your brand’s online presence and increase virality. Staying up to date with popular TikTok trends allows you to generate excitement around your brand, boost engagement, and build brand awareness.

TikTok’s algorithm heavily promotes trending content, making it easier for your brand to reach a wider audience and gain exposure. By actively participating in TikTok trends, you have the opportunity to showcase your brand’s uniqueness and create a strong community of loyal followers.

Embracing TikTok trends is a powerful strategy to expand your brand’s visibility and connect with your target audience on a deeper level. By leveraging these trends, you can fuel brand awareness, encourage user engagement, and foster a sense of belonging within your online community.


How to Find TikTok Videos That Are Trending

Staying up to date with trending TikTok videos is crucial for your brand’s success on the platform. By discovering and engaging with popular content, you can maximize your reach and increase community engagement. Here are some strategies to help you find trending TikTok videos:

1. Explore the “For You” Section

The “For You” section is TikTok’s personalized feed that recommends videos based on your interests and viewing history. It is an excellent place to discover trending content that aligns with your brand. Regularly check this section to stay informed about the latest viral videos that are capturing the attention of TikTok users.

2. Utilize the “Discover” Feature

TikTok’s “Discover” feature allows you to explore different categories and search for videos using hashtags. This feature enables you to dive deep into specific niches, discover emerging trends, and find relevant content for your brand. By actively searching through the “Discover” page, you can uncover hidden gems and tap into trending conversations.

3. Follow Influencers

Influencers play a significant role in shaping TikTok trends. By following popular influencers in your industry, you can keep up with the content they create, including viral challenges, dances, and other engaging formats. Following influencers not only gives you insights into emerging trends but also allows you to collaborate with them in the future, boosting your brand visibility.

4. Engage with Your Community

Engaging with your TikTok community is essential for understanding what videos are resonating with your target audience. Take the time to read comments, respond to messages, and participate in discussions. By actively listening to your community, you can identify trending topics and preferences, which can inform your content creation strategy.

By consistently applying these strategies, you can find trending TikTok videos that align with your brand and create content that captures the attention of your target audience.

Stay tuned for the next sections where we will share a step-by-step guide on how to create trending TikTok videos and highlight the latest TikTok trends in the first months of the year.

How to Create Trending TikTok Videos – A Step-by-Step Guide

Creating trending TikTok videos is an excellent way to engage with your audience and increase your brand’s visibility. To craft compelling content that resonates with TikTok users, follow this step-by-step guide:

  1. Stay Inspired: Follow famous TikTok accounts to gain inspiration and stay up to date with the latest trends. By observing successful content creators, you can learn new techniques, editing styles, and creative ideas.
  2. Showcase Uniqueness: While it’s essential to follow trends, don’t forget to infuse your videos with your brand’s unique identity. Let your personality shine through and offer something distinctive that sets you apart from others.
  3. Collaborate with Influencers: Partnering with TikTok influencers can significantly boost your reach and engagement. Seek out influencers who align with your brand values and collaborate on mutually beneficial content. This collaboration can introduce your brand to new audiences and increase awareness.
  4. Create Compelling Content: Capture the attention of viewers by producing high-quality videos that captivate and entertain. Tell compelling stories, share useful tips, or provide entertainment that resonates with your target audience.
  5. Utilize Relevant Hashtags: Hashtags are crucial for making your TikTok videos discoverable. Research trending hashtags and incorporate them into your video descriptions to increase visibility and reach a wider audience.
  6. Maintain Consistency: Consistency is the key to building a loyal following on TikTok. Regularly publish content to keep your audience engaged and coming back for more. Set a posting schedule and aim for a consistent visual style, tone, and format.

By implementing these steps into your TikTok content creation process, you can create trending videos that resonate with your audience and help grow your brand’s presence on the platform.

Example of a Trending TikTok Video:

To illustrate the concept of creating trending TikTok videos, here’s an example of a popular video:

Video TitleHashtags UsedEngagement Metrics
How to Create the Perfect Smoky Eye Makeup#makeuptutorial #eyeshadowhacks #smokyeyeViews: 1.2MLikes: 500KComments: 10K

In this video, a makeup artist demonstrates how to create a stunning smoky eye makeup look. By using popular hashtags related to makeup tutorials and eye shadow techniques, the video gained significant visibility and attracted a large number of views, likes, and comments.

What’s Trending on TikTok in the First Months of the Year

The first few months of the year have already seen some popular TikTok trends gaining traction. These trends include viral challenges, popular songs, memes, and dance challenges that have taken over the TikTok platform. Staying informed about these trends can help you create engaging and relevant content for your brand, connecting with your target audience in a meaningful way.

Viral Challenges

Viral challenges have become a significant part of the TikTok culture, capturing the attention of millions of users worldwide. One such popular challenge is the mirror challenge, where users create captivating videos by surprising their friends from behind a mirror. Another trending challenge is the lambada challenge, which showcases adorable videos of pet owners and their pets, set to an original audio track. These viral challenges enable users to participate in fun and creative activities while boosting their online presence.

Memes and Relatable Content

TikTok is a breeding ground for memes and relatable content that resonates with a wide range of users. One meme that has gained popularity is the “Don’t Provoke Me to Anger” meme, allowing users to share funny and relatable moments that trigger their anger. These memes provide an opportunity for brands to tap into the humor and relatability of TikTok, fostering a connection with their audience.

Dance Challenges

Dance challenges continue to dominate the TikTok platform, captivating users with catchy choreography and popular songs. The Fireball dance challenge, set to a trending song, has become a sensation on TikTok’s “For You” page, encouraging users to showcase their dance moves. Brands can leverage these dance challenges to create engaging content and showcase their products or services in a creative and entertaining way.

Keeping an eye on these trending TikTok moments can provide valuable insights for your brand’s content strategy. By incorporating these trends into your TikTok marketing efforts, you can increase engagement, reach a wider audience, and strengthen your brand’s presence on the platform.

Popular TikTok TrendsDescription
Mirror ChallengeUsers surprise their friends from behind a mirror, creating captivating videos.
Lambada ChallengePet owners and their pets showcase adorable moments set to an original audio track.
“Don’t Provoke Me to Anger” MemeUsers share funny and relatable moments that trigger their anger.
Fireball Dance ChallengeUsers show off their dance moves to a trending song.

TikTok Trends in January 2024

In January 2024, TikTok witnessed the rise of several exciting trends that captured the attention of users. These trends showcased the diverse creativity and engagement within the TikTok community.

The Mirror Challenge

The Mirror Challenge became a viral sensation with the #mirrorchallenge hashtag. Users enthusiastically turned back and recorded their friends’ reactions, resulting in hilarious and entertaining videos.

The Lambada Challenge

The Lambada Challenge delighted viewers with adorable videos of pet owners and their pets. Set to an original audio track, these heartwarming videos showcased the special bond between humans and animals.

The “Don’t Provoke Me to Anger” Meme

The “Don’t Provoke Me to Anger” meme trend allowed users to share funny and relatable moments that trigger their anger. This trend brought a sense of lightheartedness to the platform and resonated with users.

The “Anyone but You” Trend

The “Anyone but You” trend infused TikTok with romantic comedy vibes and dance moves. Users took part in creating captivating content that celebrated love and showcased their dancing skills.

The Fireball Dance Challenge

The Fireball Dance Challenge had users grooving to the popular song by Pitbull. This infectious dance challenge took TikTok by storm, encouraging users to show off their moves and join the global dance party.

The Back to the 30s AI Filter

TikTok users took a virtual trip back in time with the “Back to the 30s” AI filter. This trend allowed users to discover how they would have looked in the 1930s, sparking creativity and nostalgia.

The Family Picture Trend

The Family Picture trend encouraged users to capture cherished moments with their loved ones. Users celebrated the importance of family by sharing heartwarming photos and videos that showcased their bond.

As January 2024 unfolded on TikTok, these trends filled the platform with laughter, love, and creativity. Users embraced the challenges and filters, showcasing their talent and generating numerous engaging and viral videos.

TikTok Trends in December 2023

In December 2023, TikTok users were captivated by a variety of engaging trends. From embracing the “Art of Noticing” to exploring their future appearance with the “Watch me growing old” filter, the platform was filled with creativity and self-reflection. Let’s delve into the notable trends that gained traction:

The Art of Noticing: This trend encouraged users to find beauty in the little things that often go unnoticed in their daily lives. It reminded us to appreciate the simple moments that bring joy and gratitude.

Watch Me Growing Old Filter: With this filter, users had a glimpse into their future selves, visualizing the aging process. It sparked both amusement and introspection as individuals imagined how they would look years down the line.

January Me Trend: As the year drew to a close, users shared their reactions to their past actions and experiences throughout the year. This trend reflected on personal growth, memories, and lessons learned.

Expand Your Photo AI Filter: This AI filter offered a touch of elegance and mystery by adding glitch effects to photos. Users could experiment with creative editing techniques, resulting in unique and visually captivating pictures.

Things I Failed This Year: In a reflective mood, users embraced vulnerability by openly sharing their failures and setbacks from the year gone by. This trend emphasized personal growth and resilience in the face of challenges.

90’s Yearbook AI Filter: Providing a nostalgic trip down memory lane, this AI filter transported users back to the 90s. People delighted in seeing themselves as if they had been featured in a high school yearbook from that era.

Underneath the Tree Dance Challenge: Set to a festive and catchy tune, this dance challenge invited users to showcase their moves and spread holiday cheer. People embraced the joyous atmosphere and shared their creative dance routines.

Trending TikTok Trends in December 2023Featured Hashtag
The Art of Noticing#ArtofNoticing
Watch Me Growing Old Filter#WatchMeGrowingOld
January Me Trend#JanuaryMe
Expand Your Photo AI Filter#ExpandYourPhoto
Things I Failed This Year#ThingsIFailed
90’s Yearbook AI Filter#90sYearbook
Underneath the Tree Dance Challenge#UnderneathTheTreeDance

TikTok Trends in November 2023

In November 2023, TikTok users showcased their creativity and humor through various trends. Let’s take a look at some of the trending challenges and filters that captured the attention of TikTok enthusiasts.

1. 99 Problems, 1 Solution Trend

The “99 problems, 1 solution” trend took TikTok by storm, highlighting the positive side of challenging situations. Users shared videos where they turned their problems into opportunities, spreading positivity and resilience.

2. “Watch Me Growing Old” Filter

The “Watch Me Growing Old” filter allowed users to glimpse into their future selves. This entertaining filter generated excitement as users explored their aging appearances, resulting in a wave of humorous and reflective videos.

3. January Me Trend

The January Me trend encouraged TikTok users to reflect on their actions from the past year. Users showcased their growth and shared their experiences, offering a unique perspective on personal development and self-reflection.

4. Underneath the Tree Dance Challenge

The festive spirit took over TikTok with the “Underneath the Tree” dance challenge. Users showcased their dance moves to a jolly tune, spreading joy and holiday cheer across the platform.

These trends in November 2023 demonstrated the limitless creativity and community engagement on TikTok. Users embraced challenges and filters to entertain, inspire, and share their stories with a global audience.

More Brands Will Partner With TikTok Influencers

As TikTok’s influence continues to skyrocket, more brands are recognizing the immense potential of partnering with TikTok influencers to boost brand awareness and engage with their target audience. With the platform’s ever-growing user base and creative content opportunities, influencers are playing a crucial role in helping brands connect with their desired customers effectively.

Brands are now embracing collaborations with both macro and micro influencers to create authentic content that resonates with their audience. Macro influencers, with their larger followings, can generate widespread brand awareness, while micro influencers, with their highly engaged niche audiences, can provide targeted and impactful promotions.

To facilitate these partnerships, influencer marketing platforms have emerged as invaluable tools for brands. These platforms connect brands with the right influencers based on their niche, values, and target demographics. By leveraging these platforms, brands can identify influencers who align with their brand values and reach a wider audience that is more likely to engage with their content.

This surge in brand partnerships with TikTok influencers not only amplifies brand awareness but also significantly enhances the authenticity of the brand’s message. Influencers are adept at understanding the nuances of TikTok’s culture and can seamlessly integrate brand collaborations into their content, making it feel more genuine and relatable to their followers.

By embracing these strategic partnerships, brands can tap into TikTok’s immense potential for brand growth and capture the attention of their target audience effectively. As TikTok continues to evolve and solidify its position as a leading social media platform, partnering with influencers will become an essential component of any successful marketing strategy.

Partnering with TikTok influencers offers brands the opportunity to elevate their brand awareness and engage with their target audience authentically. With the help of influencer marketing platforms and the creative prowess of influencers, brands can unlock the full potential of TikTok as a marketing channel.


TikTok marketing provides brands with a unique opportunity to enhance their visibility, engagement, and growth. By staying up-to-date with TikTok trends, brands can create viral content that resonates with their target audience and build a loyal community of followers. Collaborating with popular TikTok influencers can further amplify brand awareness and reach a wider audience.

To effectively capture the attention of TikTok users, it is essential for brands to create authentic and relatable content. By utilizing the right strategies and creativity, brands can harness the power of TikTok to elevate their marketing efforts and achieve significant results.

In summary, TikTok serves as a dynamic platform for brands to explore and maximize their marketing potential. By leveraging the platform’s features, following the latest trends, partnering with influencers, and creating compelling content, brands can effectively establish their presence, engage their audience, and drive growth on TikTok.


Why is it important to follow TikTok trends for branding?

Following TikTok trends can boost your brand’s presence, increase virality, generate buzz, enhance engagement, and build brand awareness. TikTok’s algorithm promotes trending content, allowing your brand to reach a wider audience.

How can I find TikTok videos that are trending?

You can find trending TikTok videos by exploring the “For You” section, utilizing the “Discover” feature, following influencers, and engaging with the TikTok community.

How can I create trending TikTok videos?

To create trending TikTok videos, you can follow famous TikTok accounts for inspiration, collaborate with influencers, publish unique content that showcases your brand’s identity, use relevant hashtags, and maintain consistency in your content creation.

What are some trending TikTok videos in the first months of the year?

In the first months of the year, trending TikTok videos included viral challenges like the mirror challenge and the lambada challenge, memes and relatable content like the “Don’t Provoke Me to Anger” meme, and dance challenges such as the Fireball dance challenge.

What were some popular TikTok trends in January 2024?

In January 2024, popular TikTok trends included the mirror challenge, lambada challenge, “Don’t Provoke Me to Anger” meme, “Anyone but You” trend, Fireball dance challenge, “Back to the 30s” AI filter trend, and the family picture trend.

What were some popular TikTok trends in December 2023?

In December 2023, popular TikTok trends included the “Art of Noticing” trend, “Watch Me Growing Old” filter, “January Me” trend, “Expand Your Photo” AI filter, “Things I Failed This Year” trend, “90’s Yearbook” AI filter, and the “Underneath the Tree” dance challenge.

What were some popular TikTok trends in November 2023?

In November 2023, popular TikTok trends included the “99 Problems, 1 Solution” trend, “Watch Me Growing Old” filter, “January Me” trend, and the “Underneath the Tree” dance challenge.

How important are TikTok influencers for brand marketing?

TikTok influencers play a crucial role in reaching the target audience effectively. They help increase brand awareness, engage with the audience authentically, and amplify reach. Brands can collaborate with both macro and micro influencers through influencer marketing platforms.

How can brands leverage TikTok marketing for growth?

Brands can leverage TikTok marketing by following trends, creating viral content, partnering with influencers, and focusing on authentic and relatable content creation. These strategies can enhance visibility, engagement, and overall brand growth.

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Editorial Team