The current SaaS (Software as a Service) model is based on the fundamental principles of cloud applications and making them available to the end-user on the internet.
With the emergence of various technologies, the field is constantly changing and evolving to give SaaS businesses a competitive edge.
Previously, the software was confined to the financial and banking sectors. These days, it’s being implemented in various industries.
For your business to stay relevant and keep up with the latest trends, we’ll look at the emerging insights in the SaaS marketing sphere.
Dedicated Tools to Enhance Customer Experience
Customer behavior is changing. McKinsey explains that two-thirds of millennials want real-time customer service. For Gen-Z, it’s all about quick action and responses from client relations and support. In other words, excellent customer service is the name of the game.
Companies are looking to AI as a way of streamlining the process. AI-powered SaaS options reduce the pain points for many businesses.
With the right tools and knowledge, there is nothing that can keep your business from succeeding, comments PayPro Global. By building a strong payment infrastructure through a single integration, you can connect to a global network of payment providers. Promote this as a part of your marketing plan.
According to Exploding Topics, AI tools can perform several tasks, including acting as a company’s first line of service by introducing chatbots. Automation helps with routing clients to the proper departments and takes on arduous tasks.
Third-Party Reviews
A survey by Wynter revealed some interesting facts on B2B SaaS marketing. Of 100 executives surveyed, about 81% said they sought third-party reviews when vetting software.
When initially searching for SaaS platforms, the buyer’s journey starts with a vendor search on Google and then progresses to review sites. These sites are integral in influencing a purchase.
G2 says review platforms are more than a point of access for potential clients. User feedback, ratings and an overview of software solutions make all the difference. These aspects underscore the importance of maintaining a positive online presence on review websites. They plant the seed on whether to purchase your product or not.
Natural Language AI Platforms
Natural language processing (NLP) is a form of machine learning that allows computers to comprehend and interpret human language.
Bryan Murphy, CEO of Smartling, tells Fast Company that digital marketing is set to undergo a revolution, thanks to natural language AI platforms. The technology has the potential to globalize all forms of marketing.
You can start with one language and then translate it into many others while keeping a brand’s tone and voice. Murphy says NLP will be able to replicate the same level as human emotions.
Integratable Technology
Forbes predicts that SaaS businesses will shift their focus to integrable and inclusive technologies in the coming years.
The aim is for platforms to be more intuitive for older business owners. This is imperative in closing the technology gap for Gen X and baby boomers who made up 86.8% of small business owners in 2023.
Current SaaS software needs to provide easier functionality to meet the demands of techno-phobic clients.
Collaborative Software
The work-from-home (WFH) trend is showing no signs of abating. Some tools enhance the productivity of a remote workforce.
By implementing collaborative software into platforms, employees are more inclined to work cohesively. Slack is a perfect example of collaboration software. Projections show the app will increase to over 79 million active users by 2025.
Tailored SaaS offerings are emerging. openPR says the market size will be worth $80.68 billion by 3032.
The surge in demand for team collaboration software stems from the need to streamline workflows, enhance productivity and collaborate on projects in real-time.
The End Game
The rise of cloud-based technologies and AI will become essential components of modern business practices. Many SaaS companies are adopting these models as part of their marketing strategies to increase customer engagement and return on investment (ROI).
Fortune Business Insights notes the global SaaS market is worth $237 billion. And by 2025, about 85% of business platforms will be SaaS-based.
When it comes to marketing and sales, the payoff is even higher. SaaS companies say the strategies put in place account for 50% or more of their revenue streams.
There are no shortcuts to success. Keeping abreast of future and current trends can lead to a successful business. You can compete with the best by enhancing the customer experience and investing in AI platforms and collaboration software.
Don’t make the mistake of getting left behind. Instead, become a market leader in your sector and be the one to rule the roost.
