In web3, ownership and control is decentralized. Users and builders can own pieces of internet services by owning tokens. Tokens give users property rights: the ability to own a piece of the internet. Blockchains and Web3 bring us closer to a fairer, more open internet.
While this shift offers opportunities, it also creates challenges for brands who wish to navigate pseudonymous Web3 communities. Web3 Forms solves these challenges by helping brands engage Web3 users. In this article, we’ll explore what Web3 Forms are, how they work, and why they’re ideal for Web3 teams.
Web3 Forms help brands better engage with web3 users and communities
What are Web3 Forms?
Web3 Forms are innovative marketing tools that enable Web3 startups and teams to capture onchain data through token-gated forms. Onchain data refers to all the information recorded on the blockchain. Unlike traditional forms that depend on email addresses, Web3 Forms allow users to verify their identity and capture data connected to their wallets.
Access gating in Web3 Forms
Web3 Forms combines traditional web2 data such as emails and social media profiles with web3 data such as wallet activity and token balances into one unified platform. Both types of data collection help brands understand user behavior, improve marketing strategies, and create personalized experiences that resonate with users onchain.
Google Forms vs. Web3 Forms: Key Differences
Traditional online forms such as Google Forms collect basic user information such as emails or contact details. In contrast, Web3 Forms supports wallets and blockchain data, unlocking insights from users’ onchain activities. A wallet address is a valuable source of information that reveals a user’s public transaction history, the digital assets they hold, attestations, and other important details.
Google Forms do not support web3-native features such as wallet verification and token gating
While Google Forms is a popular tool for creating online surveys and collecting Web2 data, it still needs to meet the unique needs of Web3 projects. Some key limitations include:
- Lack of Customization: Google Forms offers limited design, making it hard to customize your forms to match your brand.
- No Wallet Verification feature: Google Forms doesn’t support wallet ownership validation, often resulting in invalid or fake wallet addresses.
- No Token Gating feature: Google Forms cannot verify token or wallet ownership, so it cannot create token-gated forms for blockchain communities.
- Limited Support: Google Forms offers limited customer support, making it challenging to resolve errors or issues.
There is a growing demand for alternatives to Google Forms that can provide more advanced features to meet Web3 requirements. With Web3 Forms, builders can address these limitations, ensuring only qualified users holding specific tokens or NFTs can access the forms. This enables brands to make data-driven decisions and align strategies with user behavior.
What are the must-have features of a Web3 Form Builder?
To fully benefit from Web3 Forms, it’s important to choose a form builder that caters to the unique needs of the Web ecosystem. Here are 4 critical features to look for:
The 4 must-have features of a Web3 Form Builder
Identity Verification
A Web3 Form Builder verifies digital assets, wallet activity, and social media profiles (such as Discord, Twitter, and Telegram). This helps you understand your users and build trust within your community.
Third-party integrations
A Web3 Form Builder supports seamless connections with spreadsheets, automation tools, social media platforms, and more. This helps to streamline workflows and synchronize data across platforms.
Template & Custom Branding
Web3 Forms offers a variety of templates and unique features to design engaging forms that reflect your brand’s identity, making a lasting impression.
Analytics tools
Web3 Forms offers powerful analytics features that help product and marketing teams make data-driven decisions. Data empowers them to focus on high-quality users while filtering out unwanted engagement.
Top Google Forms alternatives for Web3
Here are 3 alternative form builders offering advanced features for web3:
Top 3 Form Builders alternative Google Forms in Web3
Formo
Formo is a Web3 form builder that helps Web3 startups verify wallet addresses, collect both onchain and offchain data, and gain actionable insights into their audience. Formo helps you understand your users and how they engage with your app so you can build a better product.
General information on Formo’s Form Builder
- Main Features include wallet verification, social account verification, token gating, support for multiple blockchains, wallet intelligence, Web3 analytics, OFAC sanctions screening, and third-party integrations.
- Pricing: Free, $39, and $79 per month.
- Suitable for: Web3 startups and teams seeking to collect onchain and offchain data.
Deform
Deform focuses on collecting and managing onchain data, enabling secure and transparent data collection for Web3 businesses.
General information on Deform
- Main Features: Identity verification, custom branding, and integration workflows.
- Pricing: Free, $49, $79, and $159 per month.
- Suitable for: Creators and Web3 builders seeking onchain data collection.
Blocksurvey
Blocksurvey provides token-gated, end-to-end encrypted surveys for Web3 brands, ensuring data privacy while integrating with platforms such as Twitter, Discord, and GitHub.
General information on Blocksurvey
- Main Features: Token-gated, AI-created forms, and logic jumps.
- Pricing: Free, $29, $49, and $69 per month.
- Suitable for: Web3 companies and creators.
Web3 Forms go beyond traditional data collection by capturing valuable blockchain data connected to users’ wallets. This includes wallet balances, token ownership, transaction history, and interactions with other Web3 products. Blockchain data gives teams and builders detailed insights into their audience based on real usage patterns, helping them refine and boost engagement. Understand and use onchain data to turbocharge your growth.
