By Irina Proskurina
In today’s fast-paced business world, agility is everything. Companies need strong marketing leadership—but not every organization is ready for the overhead of a full-time Chief Marketing Officer. That’s where a Fractional CMO comes in.
What is a Fractional CMO?
A Fractional Chief Marketing Officer is a seasoned marketing executive who works with companies on a part-time or contract basis, offering all the expertise of a CMO without the full-time commitment. Think of it as having the strategic leadership you need—when you need it—without paying for downtime.
Why I Believe a Fractional CMO is Better for Many Companies
- Cost Efficiency – Hiring a full-time CMO means a six-figure salary, benefits, bonuses, and overhead. A Fractional CMO provides the same level of expertise for a fraction of the cost.
- Flexibility – Businesses can scale the hours and involvement up or down depending on growth stage, product launches, or market changes.
- Fresh Perspective – A Fractional CMO often works across industries, bringing diverse insights, innovative strategies, and a network of valuable connections.
- Speed to Impact – No long onboarding or corporate red tape. A Fractional CMO can jump in, assess, and start making measurable changes within weeks.
What I Do as a Fractional CMO
- Strategic Direction – Develop marketing roadmaps aligned with your growth goals.
- Brand Positioning – Refine your message so it resonates with your target audience.
- Team Leadership – Guide your in-house team or build one from scratch.
- Campaign Oversight – Ensure marketing campaigns deliver ROI, not just impressions.
- Sales Alignment – Integrate marketing and sales for seamless customer acquisition.
Why Companies Should Hire Me
With over a decade in PR, marketing, and branding, I’ve worked with global brands, tech startups, and service-based businesses to elevate their visibility and drive growth. My background blends strategic leadership, hands-on execution, and deep media connections, enabling me to deliver both vision and results.
I don’t just create marketing plans—I implement them, optimize them, and measure their impact. My goal is simple: to help companies grow faster, smarter, and more profitably without the burden of unnecessary overhead.
Irina Proskurina
irinaproskurina1@gmail.com
