The global AR market is booming, expected to hit $97.76 billion by 2028, up from $6.12 billion in 2021. The COVID-19 pandemic has boosted AR investments. Now, companies aim to strengthen customer bonds using digital means. Augmented reality in marketing lets brands craft unique, immersive digital experiences. This enhances customer engagement and makes for unforgettable moments.
Now, let’s dive into some engaging examples of AR in marketing success stories.
Key Takeaways:
- AR in marketing is a fast-expanding field, projected to reach $97.76 billion by 2028.
- AR allows brands to deliver unique, immersive digital experiences, boosting customer involvement.
- AR campaigns leave lasting impressions and drive sales by easing product doubts.
- Various industry companies are integrating AR tech into their marketing plans.
- AR in marketing offers benefits like helping customers make educated choices and generating brand excitement.
Walmart – Testing AR for Inventory
Walmart is trying out augmented reality (AR) to make keeping track of items easier. Using AR, Walmart hopes to make things more efficient. This will make shopping better for customers too.
They are testing an AR app in four stores. This app uses AR to move items from storage to the shop floor quicker. This new method could change how inventory is managed.
Enhanced Workflow with AR for Inventory
Walmart workers use a device with AR to see which boxes to restock. The app shows info over real objects, making it easier to find and restock items. This use of AR makes work smoother and quicker.
AR helps Walmart make sure products are on the shelf for customers. This saves time and improves shopping. Delays are reduced and items are stocked properly.
Improving Customer Experience
With AR, Walmart stays ahead in tech in retail. Streamlining inventory aims to enhance the shopping experience.
AR helps workers manage inventory better, leading to neater aisles and available products. Customers get a better, hassle-free shopping journey.
| Benefits of Walmart’s AR Implementation for Inventory Control |
|---|
| Streamlined inventory management processes |
| Efficient identification and restocking of products |
| Improved overall customer experience |
| Optimized product availability |
| Faster response times |
Snap – City Painter
Snap, which owns Snapchat, has launched “City Painter.” This AR tool lets users virtually paint murals on Carnaby Street’s shops in London. It’s a new way to use AR.
City Painter makes AR a shared experience. What one person does can be seen by others. It brings people together in a virtual world. Everyone can be creative and add to the street’s virtual look.
City Painter does more than let people be creative. Snap wants to map famous places worldwide for a shared virtual world. This could change how travel and tourism brands promote exploration and adventure.
Imagine virtually painting landmarks and buildings worldwide. City Painter could change how we connect with these places. It can make our experiences with landmarks unforgettable.
This AR experience offers more. It can lead to new marketing strategies and collaborations. Brands can work with Snap for interactive campaigns. This can make promotions exciting and engaging.
Benefits of City Painter and AR for landmarks:
- Enhances customer engagement and interaction
- Creates unique and memorable experiences
- Capitalizes on consumers’ desire for exploration and adventure
- Embraces the power of shared augmented reality
- Offers opportunities for innovative marketing campaigns and brand collaborations
Snap is exploring AR’s possibilities with City Painter. As AR grows globally, so do opportunities for marketing and branding. AR is changing how we see and interact with the world.
ASOS – ‘See My Fit’
ASOS, a well-known online fashion store, uses augmented reality (AR) to change how we shop. Its ‘See My Fit’ tool lets people see clothes on different body types. This helps shoppers choose better before buying.
The ‘See My Fit’ feature uses AR to fit clothes on models digitally. It shows how clothes look on various shapes. This makes online shopping easier and lowers the chance of returning items.
The ASOS app’s AR feature has many benefits. Customers see a true representation of how clothes will look on them. This boosts their confidence in online buys. For ASOS, it means more sales and happy customers, cutting down costs from returns.
ASOS has made shopping personal and easy with AR. By using this technology, ASOS stays ahead in fashion e-commerce. It keeps improving the shopping experience online.
ASOS’ move to digital has brought financial success. In the six months up to February 2021, its revenue grew by 24%. This shows how effective AR has been for its growth.
Pull & Bear – Video Game
Pull & Bear, owned by Inditex, has launched ‘Pacific Game.’ It’s an AR game made with Facebook’s ‘Creative Shop.’ This game takes players from California to Tokyo, making them dodge obstacles to collect points.
Pacific Game targets Generation Z, who love games and social media. Pull & Bear uses Instagram and Facebook to reach more people. They connect with players through this affordable AR game.
This AR game shows Pull & Bear’s use of new technology. It also shows they know their customers are changing. They combine fashion and gaming to create a fun, immersive experience.
The Benefits of Pull & Bear’s Pacific Game
- Engaging Gaming Experience: Pacific Game offers an exciting, skillful adventure. It mixes exploration with challenges for a fun game.
- Enhanced Brand Awareness: The game helps Pull & Bear become more visible. It connects the brand with more consumers, creating buzz.
- Extended Reach: Pacific Game can spread through social media. This helps Pull & Bear reach more people and find new customers.
- Interactive Advertising: The game includes smart ads. This lets Pull & Bear share messages without disrupting the game.
- Positive Brand Association: This AR game makes Pull & Bear seem modern and creative. It shows the brand is innovative.
Pull & Bear’s Pacific Game blends AR gaming and retail well. It shows a fashion brand can entertain and reach people through games. By using AR and social media, Pull & Bear leads the way for brands to engage customers uniquely.
Burberry – Olympia Pop Up at Harrods
Burberry launched a pop-up AR experience at Harrods with its new Olympia bag. This aims to give luxury shoppers an immersive, exciting experience. It draws customers back to physical stores.
At the Burberry pop-up, customers can use a QR code to start a unique digital journey. Scanning the code, they see the Elphis statue come to life around them. It’s an exciting twist to in-store shopping.
This AR experience lets customers interact with the iconic statue and discover the Olympia bag. The Elphis statue’s digital form adds whimsy and creativity. It makes shopping memorable and special.
Customers can also share their AR adventure with friends and on social media. This spreads the word about Burberry’s innovative AR retail campaign.
Burberry uses AR to show its dedication to new tech and innovative experiences. This AR project draws customers back to stores and keeps Burberry at the forefront of luxury retail.
AR technology allows luxury brands like Burberry to offer unique, immersive consumer experiences. These experiences provide entertainment and a new level of product interaction.
As people want more personalized and engaging shopping, AR gives luxury brands an advantage. Burberry’s AR event at Harrods showcases how AR can create unforgettable experiences. This helps in building customer loyalty and increasing sales.
IKEA Studio App
Space10, the design lab for IKEA, just launched the new IKEA Studio app. It improves IKEA’s Augmented Reality (AR) by a lot. With this app, people can map out their rooms in 3D and plan their decor like never before. It lets you add things like windows, door frames, and even change wall colors, making AR more real and personal.
Right now, you can’t combine the IKEA Studio with their website. Yet, it’s getting ready for when Apple Glass comes out. Imagine how cool it will be to see how furniture looks in your home using IKEA Studio and Apple Glass together.
The IKEA Studio app shows how serious IKEA is about using AR to help in decorating and shopping for furniture. It offers a better AR experience. This means people can really see how their rooms could look, helping them pick the right furniture and decor.
Benefits of the IKEA Studio App:
- Design 3D room plans and visualize different layout options
- Incorporate various elements like windows, door frames, wall colors, and rugs
- Enhanced customer engagement and interactive shopping experience
- Help customers make informed decisions and reduce product uncertainty
- Personalize furniture and decor placement in virtual spaces
Amazon – Hair Colouring at Amazon Salon
Amazon Salon, the giant in e-commerce, has opened its first physical hair salon. It’s making the shopping experience better by using AR tech. This lets customers try products in ways that are fun and new.
Amazon Salon has a cool “Point and Learn” feature. Customers can learn about products by pointing at them. They see details, videos, and more on a screen. This helps people know more about what they want, making their visit better.
AR tech also makes choosing hair colours exciting at Amazon Salon. People can see how different colours look on them before deciding. They leave feeling sure about their look. This personal touch improves the salon experience a lot.
By opening this salon, Amazon is testing new tech. It could change how we shop elsewhere too. They learn from this to make shopping better everywhere. This could lead to more cool changes in stores all around.
Conclusion
The examples show how augmented reality (AR) changes marketing. AR lets brands give unique digital experiences and boost customer interest. It also increases sales by making products clearer, helping people choose, creating brand excitement, and making lasting impressions.
As the AR market grows, using AR in marketing will be crucial for companies. Consumers want interactive and custom experiences. AR lets brands be creative and different in a busy market.
Big and luxury brands see AR’s value in marketing. For instance, Walmart, ASOS, and Burberry use it to attract and keep customers. AR events like Snap’s City Painter and Pull & Bear’s Pacific Game, provide fun shared activities. They build on the popular trends of gaming and social sharing.
With ongoing tech improvements, AR’s role in marketing will only grow. It allows creating virtual spaces, like with IKEA’s app, or trying new hair colors, as Amazon Salon does. AR opens up new ways for brands to interact with their customers and improve their marketing.
