After a rigorous evaluation of numerous tools, I’ve handpicked the 12 best hotel email marketing software, each poised to address your unique hotel management challenges. Hotel email marketing software plays a crucial role in promoting special offers, upselling opportunities, and loyalty benefits. By automating and personalizing communication with hotel guests, these tools aim to enhance engagement and loyalty.
Key Takeaways:
- MailChimp is highlighted as the best choice for small hotels due to its affordable pricing and feature-rich platform.
- For-Sight CRM focuses on advanced guest profiling and segmentation, making it ideal for hotels.
- GuestJoy is lauded for enhancing guest communication and upselling opportunities.
- Profitroom combines booking and marketing automation into one package.
- HubSpot integrates all marketing strategies into one platform for a holistic marketing approach.
Hotel CRM software is beneficial for improving customer satisfaction and loyalty, data collection and processing, inquiry management, and marketing campaigns. When selecting a CRM system for a hotel, integration, customization, scalability, user-friendliness, and customer support are crucial factors to consider. Zoho CRM stands out as the best CRM tool for hotels in 2023, seamlessly integrating with various hotel CRM software solutions and providing excellent customer service tools.
Good email marketing software should have a drag-and-drop interface for easy campaign creation. Templates help reduce the time needed to create engaging emails and are optimized for mobile use. Essential features for email marketing tools include managing email lists, segmenting, and marketing automation. It’s important to track metrics like open rates, click-through rates, list growth rate, unsubscribe rate, and conversion rates to measure the success of email marketing campaigns.
Email deliverability is a crucial factor, with some platforms boasting rates as high as 94.2% like ActiveCampaign. Integration with CRM, landing page builders, e-commerce platforms, and analytics tools is also essential. Additionally, compliance with legal requirements such as GDPR and CAN-SPAM should be met, and data protection and security measures should be in place to prevent data breaches. Quality customer support with various means of contact is important for resolving issues.
Key Takeaways:
- Zoho CRM is praised for its comprehensive features, superior customer service tools, seamless integration, and valuable customer behavior insights within the hospitality industry.
- Pipedrive offers a customizable sales pipeline and deal tracking, making it perfect for sales departments.
- HubSpot CRM provides a user-friendly interface, marketing automation capabilities, and customizable fields and workflows, suitable for enhancing online presence and lead generation.
- NetSuite CRM offers a comprehensive suite of features and advanced reporting and analytics capabilities, suitable for businesses of all sizes in the hospitality industry.
For-Sight CRM – Best for advanced guest profiling and segmentation
For-Sight CRM is the ultimate solution for hotels seeking advanced guest profiling and segmentation capabilities. With a focus on data-driven marketing insights, this CRM tool empowers hoteliers to gain a deeper understanding of their guests’ behavior, interests, and preferences.
As Google plans to phase out third-party cookies in its Chrome browser by 2025, it becomes imperative for hotel marketers to rely on accurate data rather than assumptions for personalization efforts. For-Sight CRM addresses this need by offering comprehensive guest profiling functionalities, enabling hoteliers to create targeted and personalized guest experiences.
The tool integrates seamlessly with various data sources and consolidates them, allowing hotels to gain a holistic view of their guests. By combining data from reservations, loyalty programs, and other touchpoints, hoteliers can create detailed guest profiles and segment their audience based on behavior, preferences, and interests.
Segmenting guests based on behavior and interests is crucial for personalizing the guest experience. For-Sight CRM equips hoteliers with the necessary tools to identify and target specific guest segments, enabling them to deliver tailored marketing campaigns and offers that truly resonate with their audience. This level of personalized communication fosters guest loyalty and drives direct bookings.
Moreover, For-Sight CRM leverages the power of AI and predictive analytics to enhance targeting capabilities even further. By analyzing consumer data from various sources, including past stays, interactions, and preferences, the CRM platform enables hotel marketers to make data-driven decisions aimed at enhancing marketing strategies and increasing ROI.
In conclusion, For-Sight CRM emerges as the ideal choice for hotels seeking advanced guest profiling and segmentation functionalities. With its data-driven marketing insights, seamless integrations, and predictive analytics capabilities, For-Sight CRM empowers hoteliers to personalize the guest experience and drive business growth.
Table: Best CRM Solutions for Hotels
| CRM | Description |
|---|---|
| NetSuite | Reported as the best CRM for large hotel enterprises globally |
| Salesforce | Noted as the best CRM for businesses scaling in various directions |
| Guestware | Described as the best CRM for hotels aiming for guest satisfaction |
| For-Sight (by Forth) | The best CRM for data-driven marketing insights |
| Revinate | Offers marketing campaign modules to create, send, and manage campaigns for multiple hotel locations |
| Experience Hotel | Best for hotels focused on customer loyalty with pricing starting at $1.65/room/month |
| Thryv | Indicated to be the best CRM for small and medium-sized businesses |
| Freshsales | Stated to be the best CRM for companies seeking versatile CRM solutions with pricing starting at $9/user/month/annually |
| Copper | Mentioned as the best CRM for hotels using G Suite efficiently with pricing at $19/3 users/annually |
| Guestfolio (by Cendyn) | Specified as the best CRM for B&Bs and boutique hotels |
GuestJoy – Best for enhancing guest communication and upselling opportunities
GuestJoy is a leading platform in the hospitality industry, dedicated to enhancing guest communication and maximizing upselling opportunities. Designed for boutique hotels and vacation rentals, GuestJoy offers a comprehensive range of features to create seamless and personalized guest experiences.
With a strong focus on email marketing, GuestJoy helps hotels achieve remarkable results. Its customers enjoy email open rates of up to 81% and conversion rates as high as 45%, resulting in an average extra revenue of €2,000 – €3,000 per month. These impressive statistics highlight the platform’s effectiveness in driving guest engagement and generating additional revenue.
One of the standout features of GuestJoy is its ability to create contactless guest experiences. By integrating features like online check-in and upselling, hotels can streamline their operations, enhance guest satisfaction, and drive revenue growth. GuestJoy enables hotels to tailor their communication and offers to each individual guest, ensuring a personalized and engaging experience throughout their stay.
Another key advantage of GuestJoy is its commitment to providing top-notch support to its clients. From onboarding to ongoing assistance, the GuestJoy team is dedicated to helping hotels make the most of the platform’s capabilities. With their expertise and guidance, hotels can effectively leverage guest communication and upselling opportunities to enhance guest satisfaction and drive profitability.
GuestJoy serves hotel brands in fifteen countries, making it a trusted choice for hoteliers worldwide. Its strategic partnership with Availpro, a leading provider of hotel solutions worldwide, has further strengthened its position in the industry. Together, GuestJoy and Availpro have delivered exceptional results for hotels, such as the Marmara Hotel in Budapest, Hungary, and have opened up valuable project opportunities in the Nordic and Central European countries.
When it comes to guest communication and upselling, GuestJoy is a reliable and innovative solution for hotels and vacation rentals. Its user-friendly interface, powerful email marketing capabilities, and dedicated support make it a preferred choice for hoteliers looking to enhance guest experiences and drive revenue growth.
Profitroom – Best for combining booking and marketing automation in one package
Profitroom stands out as the optimal choice for hotels looking to streamline their operations and enhance their marketing efforts. With a comprehensive CRM system, Profitroom excels at combining booking and marketing automation functionalities, providing hotels with a unified solution.
The Profitroom CRM system is designed to maximize direct sales conversion and automate hotel sales and marketing processes. By integrating booking and marketing automation, Profitroom offers hotels a convenient platform to manage their operations efficiently.
One key advantage of Profitroom is its ability to send conference offers directly from the system, simplifying the process and saving time for hotel staff. This streamlined approach ensures a seamless experience for both staff and clients.
Additionally, Profitroom CRM is fully integrated with Profitroom Suite, enabling hotels to import customer data from major OTAs and the Profitroom Booking Engine system. This integration provides a centralized hub for customer data, facilitating targeted marketing campaigns and personalized offers.
For large hotels that receive numerous inquiries daily, Profitroom’s automatic follow-ups feature is invaluable. By automatically following up with interested clients, hotels can significantly increase the chances of converting inquiries into bookings.
The system simplifies the sales management process by consolidating all sales opportunities in one place. This transparent interface allows hotels to monitor and track their sales potential efficiently.
Profitroom CRM further enhances customer relationship management by offering a simple thermometer indicator. This feature enables hotels to classify customers based on their level of interest, providing insights into customer preferences and behaviors.
Moreover, hotels can reward loyal customers with personalized offers that are exclusive to direct bookings. This not only encourages customer loyalty but also helps drive direct bookings and reduce reliance on third-party platforms.
To facilitate customization and flexibility, Profitroom allows for the sending of multiple stay variants in response to a single query. This empowers hotels to tailor their offers to meet the specific needs and preferences of their clients.
By moving sales online, Profitroom accelerates the sales process, automates communication with guests, and provides transparent reporting for hoteliers. These capabilities contribute to increased efficiency, improved customer experience, and ultimately, higher revenue.
As a testament to its effectiveness, Profitroom has made significant strides in various markets, including Poland, South Africa, Latin America, the United Kingdom, and the Nordic countries. With over 3,500 hotels and resorts worldwide, Profitroom’s impact is evident.
Profitroom recently introduced AI-based automatic copywriting, simplifying the creation of engaging email campaigns for hotels. This innovative solution enables hotels to save time and effortlessly create compelling content that resonates with their target audience.
Furthermore, Profitroom has collaborated with Sojern to equip hotels worldwide with advanced reservation technology and data-driven marketing solutions. This collaboration aims to enhance revenue generation through a combination of cutting-edge technology and strategic marketing strategies.
To promote their collaboration, Sojern and Profitroom will host a series of events in different cities across South Africa, including Johannesburg, Cape Town, Pietermaritzburg, Hoedspruit, and Nelspruit. These events will equip hoteliers with industry-leading reservation technology and revenue-boosting strategies.
Profitroom’s commitment to adapting to the evolving technological landscape helps hotels interact with customers in innovative ways, saving time for hotels and enhancing guest satisfaction.
With its seamless integration of booking and marketing automation, Profitroom emerges as the go-to solution for hotels seeking a comprehensive, efficient, and all-in-one package for their booking and marketing needs.
HubSpot – Best for integrating your entire marketing strategy into one platform
When it comes to seamlessly integrating your entire marketing strategy into one platform, HubSpot stands out as the best solution. As a leader in inbound marketing, HubSpot offers a comprehensive platform that streamlines all aspects of your marketing initiatives. Its ability to bring together various tools, data, and processes in one centralized location is unmatched, making it the go-to choice for businesses looking to optimize their marketing efforts.
With over 1,500 apps available in its app marketplace, HubSpot allows for easy integration with other tools, ensuring that every aspect of your marketing strategy is connected and working together efficiently.
One of HubSpot’s standout features is its flexible and customizable dashboards, which provide in-depth campaign performance data sharing. These dashboards serve as a hub for tracking and analyzing your marketing activities, allowing you to make data-driven decisions and optimize your campaigns for better results.
Moreover, HubSpot offers powerful bi-directional sync with Salesforce, enabling automatic updates between systems. This seamless integration ensures that your customer data remains up-to-date and synchronized across platforms, saving you time and effort.
HubSpot caters to businesses of all sizes with its software editions, including Starter, Professional, and Enterprise versions. This range of offerings allows you to choose the edition that best suits your needs and budget, ensuring that you have access to the right level of features and capabilities.
The integration between HubSpot hubs, such as Marketing Hub, Sales Hub, and Service Hub, allows for comprehensive tracking of the customer journey. By seamlessly connecting different stages of the buyer’s journey, you can gain valuable insights into your customers’ behaviors and preferences, enabling you to create targeted and personalized marketing campaigns.
What sets HubSpot apart is its emphasis on simplicity and ease of use. Despite its wide range of features, HubSpot’s user-friendly interface and intuitive design make it accessible to marketers of all skill levels. Whether you’re a seasoned marketer or just starting, HubSpot provides a seamless experience that empowers you to make the most of your marketing efforts.
Key Features of HubSpot for integrating your entire marketing strategy:
- All-in-one platform approach to managing marketing assets, data, and tools in one place
- Access to multi-touch revenue attribution and customer journey analytics for better decision-making
- Various AI-powered software solutions for marketing, sales, customer service, content creation, operations, B2B commerce, and data management
- Tools for lead generation, marketing automation, sales pipeline building, customer support scaling, content creation, data activation, billing automation, and data enrichment
- Emphasis on team collaboration and working together to increase lead quality, improve customer service scalability, and enhance deal closure rates
- 24/7 customer support with options for calling, chatting, or emailing
- Personalized onboarding plans and developer tools for custom integrations
- Special pricing, resources, and support for startups through the HubSpot for Startups program
- Integration with Clearbit software for identifying target markets, gauging website visitor intent, and enriching contact and company data within HubSpot
| Software Editions | Features |
|---|---|
| Starter | – Lead generation tools – Basic marketing automation – Limited access to advanced features |
| Professional | – Advanced marketing automation – Sales pipeline building tools – Advanced reporting and analytics |
| Enterprise | – Advanced customization and scalability – Advanced reporting and analytics – Advanced integration options |
Drip – Best for its robust eCommerce CRM capabilities
In today’s competitive eCommerce landscape, having a comprehensive and efficient CRM system is crucial for businesses to thrive. Drip is an email marketing platform designed specifically for eCommerce businesses, making it the best choice for those looking for robust eCommerce CRM capabilities.
One of the key features that sets Drip apart is its ability to leverage customer data to create personalized experiences. By gathering valuable insights about customers’ behavior, preferences, and purchase history, Drip allows businesses to tailor their email marketing campaigns and create targeted messaging that resonates with their audience.
eCommerce Automation Made Easy
Drip’s automation features streamline the eCommerce workflow, allowing businesses to create automated email campaigns triggered by specific customer actions or events. This automation simplifies repetitive tasks, such as welcoming new customers, upselling related products, or re-engaging dormant customers, freeing up valuable time for businesses to focus on other essential aspects of their operations.
With Drip, businesses can send personalized messages at every stage of the customer journey, from onboarding to post-purchase follow-ups. This level of customization not only enhances customer engagement but also increases the likelihood of conversions and repeat purchases.
Segmentation for Targeted Marketing
Segmenting email lists based on customer attributes and behavior is crucial for delivering relevant and timely messages. Drip offers robust segmentation capabilities that enable businesses to divide their audience into specific groups and target them with highly personalized content. This targeted approach ensures that customers receive emails that are tailored to their interests, increasing the chances of getting their attention and driving conversions.
Additionally, Drip’s eCommerce CRM capabilities allow businesses to track customer interactions with their website, such as browsing history and cart abandonment. This valuable data can then be used to trigger automated emails, such as reminder emails for abandoned carts, to recover potentially lost sales.
Integration with eCommerce Platforms
Drip seamlessly integrates with popular eCommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. This integration allows businesses to sync customer data, sales data, and product information between their eCommerce platform and Drip, ensuring a cohesive and comprehensive view of customer interactions.
| Email Marketing Platform | Key Features | Pricing* |
|---|---|---|
| Drip | – Robust eCommerce CRM capabilities – Advanced automation features – Customer segmentation – Integration with popular eCommerce platforms |
Pricing varies based on the number of subscribers and features required. Contact Drip for more details. |
*Please note that pricing may vary and is subject to change. For the most accurate and up-to-date pricing information, refer to the Drip website.
In conclusion, Drip offers a comprehensive solution for eCommerce businesses looking to enhance their email marketing and CRM capabilities. With its robust automation features, personalized messaging, and seamless integration with eCommerce platforms, Drip empowers businesses to create targeted campaigns, deepen customer engagement, and drive revenue growth.
Experience CRM – Best for customizable and targeted email campaigns
When it comes to effective email marketing for hotels, Experience CRM stands out as the best choice for customizable and targeted email campaigns. With its advanced features and user-friendly interface, Experience CRM empowers hoteliers to create personalized campaigns that engage guests and drive conversions.
Studies have consistently shown that automated emails have significantly higher open rates than generic emails. In fact, automated emails have been found to have a 70.5% higher open rate, proving the effectiveness of targeted messaging. Companies that utilize email automation software, like Experience CRM, are also 2X more effective in lead generation compared to those that rely on blast email software alone.
One of the key features of Experience CRM is its ability to automate outreach and follow-up emails. By implementing automated email sequences, hotels can increase reply rates by an impressive 250%. This means that guest engagement and response rates are significantly improved, leading to stronger customer relationships and ultimately, increased revenue.
In addition, Experience CRM offers the functionality to nurture leads through automated emails. This strategy has been found to increase revenue generated by 10% or more, as it allows hotels to deliver targeted content to potential guests at each stage of the customer journey.
Moreover, personalized automated emails are proven to have a 46% higher open rate compared to traditional marketing messages. With Experience CRM, hoteliers can easily create personalized campaigns that resonate with guests, delivering relevant content and offers that drive higher engagement and conversions.
It’s worth noting that 55% of e-commerce marketers are already utilizing software for email marketing automation. By choosing Experience CRM, hotels can stay competitive in the industry and leverage the power of automation to enhance their email marketing efforts.
Experience CRM offers a range of pricing options to suit different hotel needs and budgets. Whether you’re a small property or a large chain, there’s a plan that fits. Brevo, for example, offers a free plan with 300 emails per day and unlimited contacts. Pricing for their paid plans starts at $25/month for 20,000 emails and includes AB testing and advanced statistics.
With Experience CRM, hotels can take their email marketing to the next level. By leveraging the power of customizable and targeted email campaigns, hoteliers can deliver personalized experiences to guests, boost engagement, and drive revenue. With its user-friendly interface and robust features, Experience CRM is the ideal choice for hotels looking to maximize the impact of their email marketing efforts.
MailChimp – Best for small hotels due to its affordable pricing and feature-rich platform
When it comes to email marketing software, MailChimp is a standout choice for small hotels. With its affordable pricing and feature-rich platform, MailChimp offers an enticing solution for small businesses looking to enhance their marketing efforts.
Founded in 2001, MailChimp has grown to become a trusted and widely-used platform, with over 12 million businesses worldwide utilizing its services. In 2021, MailChimp was acquired by Intuit, further solidifying its commitment to empowering small businesses.
One of MailChimp’s biggest advantages for small hotels is its affordable pricing structure. It offers a free plan that includes basic functions for up to 2,000 contacts and 10,000 emails per month. This makes it an attractive option for small hotels that are looking for a cost-effective email marketing solution.
For small hotels with growing mailing lists, MailChimp’s paid plans start at $13 per month for up to 500 contacts. These plans come with advanced features such as automations and A/B testing, allowing hotels to optimize their email campaigns and engage with their guests more effectively.
If small hotels are looking to enhance their online presence, MailChimp’s Standard plan starts at $29 per month for up to 2,500 contacts. This plan provides additional features like landing pages and a website builder, enabling hotels to create an immersive and visually appealing online experience for their guests.
For larger hotels with more demanding email marketing needs, MailChimp’s premium plan offers custom pricing. This ensures that high-volume businesses have access to tailored solutions that can meet their specific requirements.
MailChimp is not just affordable, but it also offers a feature-rich platform that can benefit small hotels. Its drag-and-drop email builder feature allows hotels to create visually appealing emails without the need for design experience. This means that small hotels can craft professional-looking email campaigns that capture the attention of their guests.
Additionally, MailChimp’s marketing automation feature enables small hotels to automate tasks such as welcome emails and abandoned cart reminders. This helps to improve guest engagement and conversion rates, ultimately leading to increased revenue.
Furthermore, MailChimp provides landing page design capabilities, allowing small hotels to effectively capture leads and grow their audience. By creating eye-catching landing pages, hotels can entice visitors to take action, whether it’s signing up for a newsletter or making a reservation.
MailChimp also offers a CRM feature, available in its paid plans, which allows hotels to manage customer relationships, track interactions, and gain valuable insights. This contributes to personalized guest experiences and ensures that each guest feels valued and understood.
Lastly, MailChimp integrates seamlessly with popular apps and services like Shopify and WordPress. This streamlines the workflow for small hotels, enabling them to centralize their marketing efforts and maximize their efficiency.
In comparison to other email marketing software options, such as Campaigner, Brevo, Omnisend, SMTP, and ActiveCampaign, MailChimp shines as the best choice for small hotels due to its affordable pricing and feature-rich platform. It offers a comprehensive set of tools and functionalities that can help small hotels elevate their email marketing campaigns and achieve their business objectives.
Revinate – Best for leveraging guest data to drive direct bookings
Revinate is the industry-leading platform for hotels looking to leverage guest data and drive direct bookings. With its powerful suite of tools and analytics, Revinate empowers hoteliers to deliver personalized and targeted marketing campaigns that resonate with their guests.
Unlocking the Power of Guest Data
Revinate understands the importance of guest data in the hospitality industry. By collecting and analyzing valuable guest information, hotels can gain insights into guest preferences, behaviors, and booking patterns. This data-driven approach enables hoteliers to create personalized experiences and tailored marketing campaigns that drive direct bookings.
According to a study analyzing the impact of CRM software in the hospitality industry, hotels utilizing CRM systems like Revinate experienced a 20% increase in direct bookings. By leveraging guest data, hotels can provide personalized interaction and tailored services, leading to higher guest satisfaction and increased revenue.
The Impact of Revinate Marketing
Revinate Marketing is a powerful email marketing solution that enables hotels to connect with their guests on a deeper level. By utilizing guest data, hotels can send targeted and relevant emails that capture the attention of their recipients.
In a competitive market, standing out through personalized communication is crucial. With Revinate Marketing, hotels can send pre-arrival emails with customized offers and recommendations, ensuring guests feel valued and excited about their upcoming stay.
| Average pre-arrival email open rate | Average click-through rates for emails | Click-through rates for upgrade emails | Cost of Revinate Marketing software per month |
|---|---|---|---|
| 58% | 1-2% | Up to 30% | $500-$1000 |
Revinate Marketing boasts an impressive average pre-arrival email open rate of 58%, ensuring that hotel marketing messages are being seen by their intended audience. Additionally, the click-through rates for emails range from 1-2%, indicating an engaged recipient base. For upgrade offers, Revinate Marketing achieves up to a 30% click-through rate, highlighting its effectiveness in driving upsell opportunities.
By investing in Revinate Marketing, hotels can enhance their revenue stream through direct bookings. While specific revenue figures from direct bookings using Revinate Marketing are not available, StayWell Holding was able to drive $10M in direct revenue by leveraging Revinate Marketing’s capabilities.
Driving Revenue and Guest Satisfaction
The benefits of using Revinate extend beyond revenue generation. Hotels that implement Revinate’s CRM software report a 15% improvement in guest satisfaction scores. The ability to deliver personalized communication and tailored offers through Revinate’s platform enhances guest experiences and increases overall satisfaction.
Additionally, a comparative analysis of hotels using CRM software against those without indicated a 25% increase in repeat visits and brand loyalty among guests who received personalized offers and messages through CRM platforms. This demonstrates the power of leveraging guest data to build lasting relationships and drive guest loyalty.
Streamlining Operations and Reputation Management
Revinate’s integration capabilities go beyond revenue and guest satisfaction. Research on the integration of CRM software in hotels demonstrated a 30% reduction in operational errors related to bookings and reservations. By streamlining processes and eliminating errors, hotels can provide smoother guest experiences and improve operational efficiency.
In addition, feedback management statistics from hotels employing CRM platforms revealed a 40% increase in positive online reviews. By proactively managing guest feedback and using CRM software like Revinate, hotels strengthen their reputation and maintain a positive online presence.
Conclusion
Hotel email marketing software plays a crucial role in driving the success of email campaigns and increasing bookings for hotels. As research suggests, for every dollar spent on well-executed email campaigns in the hospitality sector, businesses can expect an average return of $36. To ensure success, it is important to monitor key metrics such as open rates, click-through rates (CTR), bounce rates, and conversions.
Email campaigns can be strategically used to capture potential upsell opportunities and enhance the overall quality of service before guests’ arrival. Preference query emails can help increase revenue by offering personalized recommendations and exclusive benefits to loyal guests. Appreciation emails sent after guests’ stay foster long-term customer relationships and leave a positive impression.
In a highly competitive hotel industry, where the top of the sales funnel is contested by online travel agencies, email marketing strategies provide an opportunity for engagement. By implementing best practices such as segmenting email lists, personalizing messages, using attention-grabbing subject lines, and monitoring email metrics, hotels can differentiate themselves from competitors and provide a personalized guest experience.
With estimated email marketing revenue reaching almost $11 billion by the end of 2023, investing in hotel email marketing software and following industry best practices can lead to significant returns for hotels. By choosing the right software that aligns with their specific requirements and budget, hoteliers can elevate their marketing efforts and drive success in the competitive hospitality industry.
