Laggard in Marketing Explained with Examples

Laggards in marketing hesitate to try new ideas, technologies, or products. They are the last ones to change, preferring traditional ways. They often get their info from close contacts and stick to old marketing methods.

We’ll look at what laggards in marketing are and give examples. We’ll talk about their traits and how they act. Plus, ways to help them accept new changes and push marketing forward will be discussed.

We’ll also see how laggards slow down marketing progress. The need to follow digital marketing trends will be highlighted. The focus will be on the changing role of laggards in marketing’s future.

Key Takeaways:

  • Laggards in marketing are slow adopters who resist change and cling to outdated techniques.
  • They rely on friends, family, and neighbors for information instead of exploring new marketing trends.
  • Strategies to move laggards towards change include highlighting the benefits of new strategies and creating a sense of urgency.
  • Laggards can hinder marketing innovation and efficiency, requiring targeted strategies to encourage their adoption.
  • Keeping up with digital marketing trends is crucial to staying competitive and connecting with modern consumers.

What are Laggards in Marketing?

Laggards in marketing are slow to try new marketing strategies, technologies, and tactics. They prefer old ways over new changes. Often, they stick to what is comfortable rather than innovate.

They are the last to adopt new marketing practices. Even if better options exist, they remain cautious. Laggards hesitate to change what has worked in the past.

Laggards mainly rely on close friends, family, and neighbors for information. They avoid new ideas and expert advice. Instead, they trust those closest to them.

It is vital to understand laggards for companies wanting to push for innovation. By recognizing them, businesses can create plans. These plans can help address laggards’ needs and reduce their resistance to change.

Characteristics of Laggards in Marketing
Reluctance to adopt new marketing strategies
Preference for traditional or outdated methods
Reliance on friends, family, and neighbors for information
Caution and hesitation when embracing change

Examples of Laggards in Different Fields

Laggards are found in many areas, like marketing and investing. In marketing, laggards stick to old ways instead of trying new digital trends. They don’t use new strategies, sticking with traditional methods. This makes their marketing less effective.

In the investing world, laggards ignore new, better stocks or strategies. They’re slow to change their portfolios even with better options available. They prefer what they know over new opportunities. This makes them miss out on gains.

Looking at these examples shows the downsides of being a laggard. In marketing or investing, not adapting means missing chances and falling behind. To succeed today, it’s vital to move past these tendencies.

Real-life Examples of Marketing Laggards

1. Company ABC sticks to old advertising, not using new digital methods. They avoid social media and SEO, making them less visible online. This means they engage less with customers.

2. Business XYZ doesn’t use marketing automation tools. They do everything by hand, which makes it hard to offer personalized services and understand data. This approach isn’t efficient.

Investing Laggards in Action

Investor Behavior
John Thompson John Thompson, an investing laggard, sticks to the same underperforming stocks year after year. Despite better-performing alternatives in the market, he is reluctant to diversify his portfolio or explore new investment opportunities.
Emily Lewis Emily Lewis, an investing laggard, is resistant to adopting digital investment platforms. She continues to rely on traditional brokerage services, missing out on the convenience, accessibility, and cost-effectiveness offered by online investment platforms.

In summary, laggards in fields like marketing and investing struggle with change. But recognizing these behaviors helps. We can choose to adopt new strategies and technologies. This way, we don’t miss out and can stay competitive.

Strategies to Move Laggards Towards Change

To get laggards to try new things, companies use different methods. They find and use effective tactics for laggards. This helps beat their hesitation and boosts marketing change.

Highlighting the Positive Features

To sway laggards, focus on the new product’s good points. Use powerful messages and specific campaigns. They should show the gains and pluses of using new things.

Laggards might then think about changing.

Limiting Support for Older Versions

Limited support for old products is another smart move. When companies stop updates for them, laggards feel a push. They see they must switch to stay in the game.

Creating a Sense of Urgency

Making laggards feel they’ll miss out works too. Use deals, special access, or short-time discounts to make them feel rushed. Stressing the now-or-never deal makes them want to change.

With these strategies, companies can guide laggards to change. Key is convincing messaging that eases their worries, shows benefits, and connects with their wants. This helps them get past their doubts about changing.

The Impact of Laggards on Marketing Innovation

In the marketing world, laggards can really slow things down. They resist change and are slow to try new marketing ideas. This behavior impacts how quickly new marketing strategies, technologies, and approaches are adopted.

Laggards hold back marketing innovation by blocking new ideas. They delay the use of new marketing technologies. Their fear of change stops companies from taking advantage of modern marketing methods.

For businesses to stay ahead, marketing innovation is key. It helps reach more people, increase marketing effectiveness, and adapt to new consumer trends. But, laggards make reaching these goals hard.

To beat this challenge, companies must understand the impact of laggards. They need strategies to address slow adoption rates. By engaging laggards with convincing messages and showing the benefits of new approaches, companies can encourage change. Offering support during the adoption phase can help too. This way, businesses can promote innovation and a forward-thinking culture.

The Role of Laggards in Marketing Efficiency

Laggards are slow to adopt new methods, sticking to old ways. This slows down progress and makes marketing less effective. They are reluctant to try new strategies, technologies, and tactics. This resistance delays advancements and weakens marketing efforts.

To boost marketing efficiency, it’s key to spot laggards in your audience. Knowing how they act and what they like helps. Companies can then make plans to get them to try better marketing methods.

Showing the perks of new strategies and tech works well. It helps laggards see why they should update their marketing ways. This makes them understand the value of new practices.

Another way is to make them feel they’re missing out. Stress how new methods can put them ahead. This can push laggards to change.

Also, teaching and supporting laggards is vital. Making the shift to better marketing easier and less scary is important. Offering training, workshops, and help can encourage them to try new strategies.

Focusing on laggards and their needs can make marketing more effective. Adopting better practices improves campaigns and keeps you ahead in the digital world.

Benefits of Overcoming Laggard Behavior: Consequences of Persistent Laggard Behavior:
  • Improved reach and engagement
  • Increased conversion rates
  • Enhanced customer satisfaction
  • Decreased market share
  • Outdated brand perception
  • Missed growth opportunities

Overcoming Laggard Behavior in Marketing

To beat laggard behavior in marketing, you need a forward-thinking plan. Companies must tackle barriers laggards encounter and support their shift. This helps drive marketing change and the adoption of new tactics and tech.

One good plan is crafting messages that show the perks of new marketing ways. This could be telling success stories that show the good from change. By focusing on the plus sides, companies can inspire laggards to give change a chance.

Offering rewards for being an early adopter can help, too. By giving incentives or exclusive access to new stuff, companies make laggards want to jump on board. These could be deals or special extras that laggards find appealing.

Support and Accessibility

It’s critical to give clear help to those wary of change. Providing thorough training, guides, and constant help can build their confidence. This support might come from customer service, online help, or platforms that make learning and fixing issues easy.

By meeting laggards’ specific needs, companies can make a welcoming space that encourages change. The aim is to introduce new marketing habits smoothly, without stress or worry.

Beating laggard behavior in marketing needs patience, insight, and custom plans. Realizing that change takes time and not everyone moves at the same speed is key. With these strategic actions, companies can overcome laggard challenges and push their marketing forward.

The Importance of Keeping Up with Digital Marketing Trends

In today’s digital world, it’s key for businesses to keep up with marketing trends. Without this, they risk falling behind and missing chances to grow. By adapting to new trends, businesses stay competitive and reach consumers better.

It’s vital for companies to follow digital marketing changes closely. Consumers change what they like and need due to technology and social shifts. By tracking these trends, companies can refine their plans. This way, they remain a top choice in a tough market.

Staying on top of trends opens up new ways for outreach. Companies can find fresh channels or strategies to connect with their audience. For instance, by following social media updates, a business can pinpoint where their audience hangs out. Then, they optimize their approach based on what they learn.

Moreover, being alert to digital marketing shifts helps businesses change their game plan when needed. This could be due to new rules, tech changes, or what customers want. Staying informed lets companies adjust quickly. This keeps their marketing sharp and results coming in.

Also, knowing the latest in digital marketing gives businesses an edge. By adopting new methods or tech first, they stand out from the crowd. This not only draws in new customers but keeps the ones they have. Plus, it boosts their reputation and credibility.

In sum, businesses must grasp how crucial it is to stay informed on digital marketing trends. Ignoring this can lead to missing out, falling behind, and not connecting with current consumers. By keeping up and adapting, businesses can stay ahead and succeed in the digital realm.

The Future of Marketing and the Role of Laggards

Marketing is always changing and businesses have to keep up. This means embracing new marketing strategies to stay ahead. But, we can’t forget about the laggards in this changing world.

Laggards are slow to try new things in marketing. But they do catch up. As technology moves fast, laggards fall behind early adopters. Early adopters use new techniques to get ahead, while laggards stick to old ways.

The Importance of Evolving Marketing Strategies

It’s important for companies to keep their marketing fresh. This helps them stay relevant and compete. Using new digital tools and creative tactics is key.

Changing up marketing lets businesses reach more people. They can connect on many platforms and make customers loyal. By following the latest trends, companies can use social media and influencers to reach people in better ways.

The Evolving Role of Laggards

Laggards may be slow, but they’re still important in marketing. As the gap between them and early adopters grows, companies need to consider everyone. This way, they can meet the needs of different customers.

Early adopters lead the way in trying new things. But laggards show if these new methods work in the long run. Watching laggards helps businesses improve their marketing. This makes sure they connect with more people.

Laggards Early Adopters
Slow to adopt new strategies Eager to explore and embrace new approaches
Rely on more traditional methods Embrace cutting-edge marketing technologies
Offer insight into long-term feasibility Shape marketing trends and innovations

Looking at laggards’ feedback helps companies find a good middle ground. They can be innovative yet practical.

The future of marketing is full of chances for those who adapt and follow new paths. Early adopters push forward, but laggards add valuable lessons. By valuing both, companies can prepare for long-term victory in the fast-moving marketing world.


Laggards play a big role in the world of marketing. They resist new strategies, technologies, and tactics. This can slow down innovation and efficiency in marketing. Yet, companies can beat this by using smart strategies to get laggards on board. It’s vital for companies to keep up with digital marketing trends. They need to grasp the future of marketing to stay competitive.

Understanding the role of laggards helps companies make better marketing plans. To move forward, companies need to act. They must make their messages strong and clear. Show the benefits of new strategies and tech. Offer rewards for early use and help those unsure about changing. This helps close the gap between the first users and the laggards. It also makes sure new practices are adopted well.

Staying current with digital marketing trends is crucial now. Laggards who don’t adapt risk falling behind. They’ll miss out on chances to grow. Marketing’s future keeps changing. Companies need to understand how laggards fit into this future. They must adapt to changing consumer habits. By using focused strategies and keeping up with trends, companies can succeed in the shifting marketing world.


What is a laggard in marketing?

A laggard in marketing is someone or a company slow to try new marketing strategies or tech.

What are the characteristics of laggards in marketing?

Laggards cling to old methods. They trust info from friends, family, and neighbors over anything else.

Can you provide examples of laggards in different fields?

Yes, in marketing, laggards avoid the latest digital trends. In investing, they stick with stocks that aren’t doing well.

How can organizations encourage laggards to embrace change?

Organizations can push laggards by showing the perks of the new products or tech. They might limit support for old versions. Plus, creating a fear of missing out could help too.

What is the impact of laggards on marketing innovation?

Laggards slow down marketing innovation. Their reluctance to change stops new methods and tech from progressing.

How do laggards affect marketing efficiency?

Laggards make marketing less effective. They stick to outdated methods and avoid new strategies.

How can businesses overcome laggard behavior in marketing?

Businesses can beat laggard behavior. They should promote the benefits of new approaches and tech. Offering early adoption incentives and providing clear support are also key.

Why is it important to keep up with digital marketing trends?

Keeping up with digital marketing trends is crucial. It helps you stay ahead of competitors and reach modern consumers better.

What role do laggards play in the future of marketing?

Laggards are vital as marketing evolves. Understanding their role helps businesses adapt and stay competitive.

What is the conclusion regarding laggards in marketing?

Laggards greatly affect marketing’s progress. Firms must find ways to change their mindset to embrace new practices.
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